Don’t rip off your hair if you get lot of traffic to your website or a definite landing page but you don’t get enough leads. This actually means that it’s high time you become serious about CRO or the tips of conversion rate optimization. If you don’t know what CRO is, it is the procedure of optimizing your landing pages, search ads and entire website design to increase your conversion rate. In layman’s words, the ultimate goal is to achieve highest percentage of visitors for your website to convert and complete your action. CRO is gaining momentum as it’s seen as a method of boosting profits without increasing the ad expenditure.
Conversion rates can widely depend on the industry and business model but irrespective of the results, everyone wants a better result. Here are the ways of increasing the average conversion rate in AdWords through 20 common industries.
#1: Remove all the clutter in your website
As long as the tips of conversion rate optimization are concerned, this tip is an unsung hero. There are people who start with text, colors and bigger buttons but what they forget is to clear the clutter. The ultimate focus of a webpage is to make the user carry on some kind of action. At the very beginning, you may find it easy to spot the call-to-action. When you can eliminate clutter, users can easily focus on important information.
#2: Determine your competitor’s CRO strategy
There’s a reason behind your competitors building their websites in a certain way. They are the ones who have been working hard on their conversion rate optimization strategy and they have done multiple tests. If they learned what they do, this is most effective. Every time you visit a competitor website and you see something positive yet different, take down a screenshot and store it for future understanding. This way you can explore what your competitor is doing and do something better than your competitor.
#3: Test different step forms
You have probably thought of different forms which should look as sweet and short on your website. But that could be wrong. Rather than assuming less is better, you should keep testing different step forms. It might seem to be counter-intuitive, you may feel forced to complete the process in case your form is broken into different steps. The multiple-step form will make you seem that there’s less work as the user will see once one step at a time.
#4: Collaborate call-to-action with the incoming keywords
Conversion rate optimization becomes easier when you include the right people on your website. The first step to take is to target the right keywords. If people search for the conversion rate for cash and they end up on a page about CRO, they will be dissatisfied. If you wish to avert this, ensure using supportive keywords inside your content as this even helps Google to be sure about what your content deals with.
So, if you want to become a digital marketing expert, you have to first increase your conversion rate so that you can increase profits and keep moving up the ladder of success.