The most important requirement of any eCommerce website is an accessible, easy-to-use payment platform. If you’re customers find that they have to take 5 minutes to make a payment on your website, you have a serious problem with your design. Likewise, if they can’t easily identify a ‘Buy Now’ button or a link directing them to the payment section, how likely is it that they will continue using your website in the future? Your strategy is to provide a user-oriented experience.
Don’t underestimate the importance of good SEO
Search Engine Optimization is your tool to communicating your brand and your products to the wider world. Everything on your website – from the homepage to the product descriptions – will impact on your search engine ranking and how easily people can find you on Google.
The golden rule – never Plagiarize
Never, ever copy content from another source and try not to make your own content too generic. Melbourne SEO Company SEORUS tell us to never, ever copy content from another source or your own website. Besides the legal implications of copying content, having duplicate content can have serious implications for search engine rankings. Two sites or pages with the same content confuse search engine as there’s nothing to differentiate them and they end up not ranking either of them. If you need to write 100 product descriptions for very similar products, try to use as many different verbs, adjectives and word orders as you can to keep them sounding original. You should also ensure that your URLs are well organized, appropriately named and do not contain any spelling mistakes or formatting errors that could compromise their SEO ranking.
Offer flexible Payment options if you can
Many people still prefer to use PayPal when making online purchases, so make sure you offer this platform on your website and clarify whether or not you may need to charge any extra fees. However, instant payments by credit or debit cards are generally much faster and more cost-effective, both for businesses and consumers.
Use a reputable Card processing service
Many small and medium-sized businesses use WorldPay’s card processing service, which uses state-of-the-art technology for maximum security.
Encourage your Customers to create their own accounts
Imagine a customer that has added half a dozen items to a shopping cart but suddenly needs to head out and close the web page. All that time spent browsing products on your website have been lost, and there’s no way of you contacting the customer again. However, if you enable the customer to create an account, they can instantly log in again and see all the products they’ve added to their cart. If they decide to purchase, they can do so right away, instead of having to start again and add all of the items to the cart for the second time.
Emphasize promotional deals and create call-to-action links
Use a different font color (i.e. red) to emphasize special discounts like half price offers or percentage discounts. Emphasize call-to-action links like ‘sign-up’ here or ‘click to purchase’ buttons so that you customers know exactly where to proceed to.
Don’t forget, you are competing with millions of other businesses
Customers revisit websites that are convenient, fun to use, accessible, friendly, professional and fast. Compared to your competitors, you must do an even better job of providing all the information your customers need when searching for products, choosing them and paying for them. The more they enjoy your website, the more you’ll enjoy their business. For more visit http://optimaspecialty.com/.
