Learn business ethics of expert person- achieve success

In this competitive business world, online businesses are growing by leaps and bounds due to the impacts and features of search engine optimizations companies. In today’s competitive most of the successful business person is making use of the SEO expert service in order to leverage their business. It will be a smart decision for you if you are having an online business and toying with the idea of the hiring of an expert as well.

Choose a person who is having thorough knowledge about the internet and those who know what are the great deals and offers that the SEO companies are offering. On the other hand, doing an online research on your own is essential. It will help you to get little more knowledge and better grounding about the offers and deals of companies. The first thing that you have to know before start marketing or hiring expert services is the basic terminologies of SEO with the features of top most companies such as SEO company.

Search for the best SEO expert and then learn his or her business ethics. This step has to be done prior to starting a professional relationship. Avoid firms using black hat method because bad practices such as spam and many others are included in this method. If you implement this method then it will put a negative impact on your website then your site will get backlist by all the other major search engines.

Once you are confirmed about the critical conduct of the SEO Company, and then start inquiring their practices and techniques.  You should have the potential to expert the same thing to your client in an effective simple and straightforward way. Brag and boast people should be avoided. Keep away from the firms who are reluctant to give reports or charge a huge amount to provide even the basic documents.  Both success and failure of your business depend on how you keep track on all these important factors. Hence, more care and attention is needed while dealing with them. Such care and knowledge can be gained easily from the expert experienced people. Without any backlogs in the move, one cannot achieve any height. You can get free guidelines from the experienced person available online by sending him a friend request. The ultimate goal of social networking Medias is to make the people to get communicated easily and to share their views and thoughts with the others easily.  Facilities on online such as Twitter, video chat and much more will help you to get guidelines effectively and easily.

Visit http://techconnectmagazine.com/ to know more about todays SEO world.

How to create a good business website

Every business nowadays must be represented online – it has become a market standard.  The internet is a global marketplace for any sphere of professional activity, and a huge number of purchases, orders and deals are made online every day. You can ignore phones, mails, and other communication channels, but it is impossible to run a company without a website. Moreover, the value of the website has been growing from year to year.

The online market is constantly evolving. The ability to access the internet from mobile phones and tablets has caused a real shift in the evolution of ecommerce, and nowadays we are online everywhere, regardless of our location and activities. Each service and enterprise, even the smallest local firm, for example, a beauty salon or café must have a site, not to mention large enterprises and international business sharks. And that’s that.

Over the last few years the part of all mobile internet users has grown to 50%, and the mobile traffic share continues to grow.Continue reading →

Why You Should Use Joomla For Your E-Commerce Website

Although Content Management Systems (CMS) help to reduce the hassles that are associated with getting a website built, especially an e-Commerce site, it can be a difficult decision when it comes to selecting the right system.  The three largest CMSs that need to be considered by all eCommerce entrepreneurs are all popular and usually business owners will end up selecting one of them to use on their websites.  Joomla is a great choice since it offers excellent extendability, ease of use, extensive functionality and can deliver a very positive online business experience for both entrepreneurs and customers.Continue reading →

Digital Marketing Tips

When you are a start-up company or even a long established company, you don’t necessarily have the budget for huge marketing campaigns. When ROI is far from guaranteed, it is tempting to hold back on marketing altogether but then how do you attract new business? If you have a really limited budget but you know that you need to somehow attract new customers, here are some free or cheap solutions that you may want to give a try:

Website Builders 

If your business doesn’t currently have any digital presence then you are certainly missing out on huge business opportunities. Perhaps it is the expense that is holding you back from getting a website set up for your business? There are a lot more options these days for setting up websites, so you do not necessarily need to hire an expensive developer to get one set up for you. If you are a relatively small business then you may want to consider using a free website builder as offered by a number of different hosting services including GoDaddy and SiteGround.

They will provide you with all of the tools that you need to get a website set up and live, completely for free. There are some drawbacks of setting up a free website but if your options are between a free website and no website at all, surely the best option is to get one out there? Many free website providers offer easy website builder tools to help novices to get their first website online.

Free Email Campaigns 

Sending an email from your standard email account will not look half as professional as using a responsive template that you can add your branding and images to. If you want to capture people’s attention with your email marketing campaigns then there are companies such as MailChimp that will allow you to use their templates and monitor the success of your campaigns. You can get a lot of their services for free, so unless you are looking to send your campaigns to larger volumes than MailChimp allow (in their free plan), you can do it all completely for free.

Social Media Accounts 

The more channels you can use, the more people you can reach, so explore the different social media platforms that you can use to promote your business. Some platforms will suit different businesses more than others. As a starting point, you can look at LinkedIn, Facebook for business, Twitter, Pinterest and Instagram. You can also use Hootsuite to help you to manage multiple social media platforms to save you the time and effort of logging in to each account separately to share content. 

Design Tools 

If you are spending ages developing content to go onto your social media accounts like banners etc., have you thought about using a company like canva.com to use their templates and free icons and images? You can quickly develop designs for all kinds of marketing material without spending a penny for the design. Canva enables you to create social media content, posters, flyers etc. with considerable ease and to a professional level.

There really are lots of free and cheap marketing options out there and if you prefer to use direct marketing like mail or flyers then always look out for offers that Vistaprint and other popular online printers offer. If you go to a local printing company, you may find that you could make considerable savings by switching to an online printing provider. Don’t put a hold on your marketing when you run out of budget, simply look at cheaper marketing options!

Setting Up Your First Website

Setting up a website for the very first time can be a huge challenge, particularly if you wouldn’t describe yourself as technically-minded. However, for businesses looking to stay relevant in terms of marketing trends and consumer behaviour patterns, a website for a business is a must.

More than ever before, a potential customer will use the internet to find a product or a service and if you are not appearing in that list of results then you are missing out on a huge volume of business leads.

A website can make the difference between a highly successful business and one that struggles to attract new customers. If you are fortunate enough to have a long list of returning customers then you are probably doing okay but what about in the future? Can you afford to not pick up any new business? Of course, for local tradesmen there will always be ‘word of mouth’ referrals but people increasingly want to see a tradesman’s online ratings or visit their website before they make a decision.

If you are reading this article then you have probably already decided that you need to set up a website for your business. We have made things a bit easier for you by providing some tips to help you along the way:

Research your web host options 

You will need a web host provider to give you some server space so that your website can exist online. There are many different types of hosting companies available and they offer many different levels of service and features, so it is an area that needs some consideration before you make your choice. You can get free hosting, cheap hosting and pretty expensive hosting, so if budget is a big factor for you, take a look at the various offerings of each different type of host.

You can get shared web hosting services, which is a popular option for small business websites that do not want to spend a large amount of money on their host. Free hosting has a lot of limitations, so make sure you understand what you are taking on before you invest time in building a website using a free hosting solution.

Content management 

Who is going to be updating your website? You will need to make changes at some point, so make sure that whoever needs to update it knows how to use the content management system. For many reasons, a lot of businesses choose to use WordPress for their CMS, as it is one of the most straightforward systems for updating content.

Content plans are good too, don’t just set up a website and expect it to work well without any future work involved. Great content is what attracts new visitors to your website, so time should be spent on making it as good as possible.

Keeping content up to date and adding new content will keep it fresh and SEO friendly. Which brings us to our next point:

Understanding SEO 

If you are not looking to pay for website traffic then you will need to rely on organic traffic through SEO friendly content. The world of SEO covers many aspects from using keywords to creating in-depth content. Knowing how and when to spend time on SEO will help to ensure that your website performs well in rankings and that potential customers can easily find you. If you haven’t heard about Google algorithms then that is a good starting point and then keep up to date with SEO trends from leading marketing experts.

A Commonly-Overlooked Tool in the SEO Toolbox: Client Care

As search engine optimization professionals, we have many tools and techniques at our disposal. Our skill at building robust sites and boosting page rankings for our clients is eclipsed only by our exhaustive knowledge of search engine algorithms. Many of us are experts at teasing out the mysteries of search and developing new strategies to harness the power of online search engines. Advances in the SEO field seem to happen on a weekly basis, and we are equipped with many cutting-edge tools as a result. However, there is one extremely important tool that many of us neglect or overlook: client care.Continue reading →

5 SEO tips to increase web traffic and increase conversions

Despite the widespread development of Internet technologies, shocking statistics: about half of all small businesses have no website. Given that, Google receives daily more than 3.5 billion different requests; such companies are losing many potential customers. Surely, someone is looking for, and your services.

If you belong to the group of entrepreneurs who feel the presence of an optional site, we hasten to disappoint you: today is your primary goal is to give your business a decent online presence.

If you were smart, and the site you have, one of your priorities should be to attract visitors to the site or page through the campaign. Regardless of how visually appealing and functional is your website is, without visitors, it will be a waste of resources.

How to encourage Internet users to choose among dozens of your page option in the search results? You need search engine optimization, i.e., a set of specific strategies and tactics used by webmasters to ensure the influx of visitors and make a site or page landing more attractive to search engines.

I am a regular reader and author of Local Advertising Journal, a magazine that has well defined the power of local advertising but for success, you will need few local SEO tips that really work – and here I will describe how you can start using them today to grow your business online to achieve.

Major brands distinguish thousands and thousands of dollars a year on a variety of SEO-procedure and, as a rule; they do successfully dominate the pages of search results. Small businesses to compete with big brands can seem hopeless. However, it is not so.

Here are some relatively simple solutions that will help increase traffic to your website or campaign page …

1) Conduct an audit

The first step in the process of SEO-Optimization is an audit of the current state of the site. Use tools like Google Analytics or the Google: Webmaster the Tools, selecting the options of the services that are best suited to promote your site.

Re-read the entire text content. Keep track of every link and write down all the obvious errors (non-download pages or images, grammatical errors, irrelevant information). First of all, start with correcting these problems.

Then use Google Analytics to analyze the contents of the most visited pages. Which pages get the largest percentage of “natural” traffic? If some areas have a low failure rate and long-term stay on the page, consider why visitors prefer it.

Perhaps they are attracted more engaging content and vivid image? Perhaps these pages include a clear call to action? Through trial and error, you will be able to determine what they find helpful and friendly, and then you will only have to repeat these techniques on all relevant pages of the resource.

Then connect to the process capabilities Webmaster Tools Google. Which search terms bring people to your site? What keywords visitors use to navigate through the pages of your site using the internal search engine? Are there those who come to your site looking for a service or product that you do not offer? How many users request a particular product or service? Compare this with the data from Analytics, and used to develop their strategy for SEO-updated, optimized content.

2) Secure your local presence

Imagine that your project is based in the attractive tourist beach town and is dedicated to surfing. Your target audience is fueled from two main sources: the community of local surfers and seasonal visitors on vacation. Most likely, the locals already know about your store, but it is doubtful that tourists have already found some information about it. Usually, the first thing that makes a tourist – to get a smartphone and looking for surf shops in the area.

If your site is not optimized for the competition with the local business, your store may not get there in the search results. What to do? Create profiles on social networks, if you have not already done so. If you already have profiles, make sure that they provide the correct address and links to your website. Register your project on Yelp, the Foursquare, the Bing the Places, Google+ the Local, Citysearch, and any other resources provided by the list of services in a particular location.

You may also like to read: Local Advertising: How Internet Changes The Investment

3) Optimize your keyword selection strategy

Many small companies make a big mistake by focusing only on frequently used, specific keywords and trying to place these keywords in the text as often as possible. This will lead you to search the crash. Even if you manage to achieve high rankings in the search results (which is quite tedious and difficult), it is unlikely to lead to high rates of conversion.

Let’s go back to the surf shop. It is safe to assume that you can hardly expect to bring to your shop farmer who grows potatoes in the outback. However, it is very likely that a farmer has a nephew who lives in your city. Nephew will soon be celebrating a birthday, and a farmer wanting to make it really worth the gift, will require the search engine to give him a list of specialty stores it in your town.

Instead of spending all of your time to optimize the list of the most popular queries, adapt your strategy so as to be in the lead on the issue verbose key phrases that have a really high potential for conversion.

Create sections on specific goods and services that you offer. Make sure that these pages actually entice visitors to action: online purchase, call for more information or visit the store.

4) Think of links placement strategy

When search engines crawl, new pages have appeared on the Internet, they move from page to page via links. Whenever scanning the specific page, they check it for the presence of any reference, and then followed for each of them to see if they are on pages that have not been validated.

In connection with this incredibly important to build up the internal connection. Links posted on your site should link to other pages on your site with similar or related information.

Imagine your site – it is a city, and a web page – this is the building. Links are streets that help you to move from one building to another. The more streets, the easier it will be moved. But do not overdo it: between optimization and surplus, there is a fine line, which we will describe in the next section of this article.

5) Stay man

In fact, SEO is a complex process and quite exciting game, but ask any SEO-experts – and he will tell you that the most important thing to be able to remain human. Work SEO-experts is not easy: they must keep in mind the balance of the human factor and the technical aspects. Create a website that people actually want to visit, fill it relevant content – and pretty soon you will begin to notice a clear improvement in the traffic issue.

Author Bio:

A.H. Sagar is Operations Manager at CYONWO, a company that committed to helping businesses with online marketing. A.H. has more than 6+ years of experience in digital marketing. His expertise helps him to be a professional blogger and he loves to share his ideas, tips, tricks and information with blogging.

Starting an online business is quite easy with this easy steps

When we try to examine the details of every online business success there are lots of obscurities comes to make that fade in between the result. Some experts say there must have to be some creative business ideas that fit in the current market. Getting all the business success is not all about luck, you have to earn it with your credibility.

Just imagine what sort of products or services can hit the actual demand of a society that they are looking forward to getting immediately.

Like when we through some noodles on a wall there will be few that sticks on it. Just like your creative business strategies that you have to determine to develop based on market demand. Once you have your ideas ready, you can constantly test and improve your ideas to deliver the best products and services to your customers.

Create and develop your online business concepts:

Creating an online business concept is just like ‘Rate Contender’ where a potential customer can look forward to finding the best products or services with the lowest price.

The second part is much harder than the first one. You will find how hard it could be when you are about to develop your customers. You must have to offer some unique products or services that are not in the market or you can try to develop something they can get with much lower prices. That’s the only way you can expect some of the loyal customers of others might have diverted to your products or service.

Up to date your business strategy constantly:

Sometimes our business strategies can make big infect in terms of the difference between our actual targets and achievements. For example, it has been proven wrong that the strategies of Google Ads are not that effective as it was before. The reason behind that is they realize how the consumer’s online activity has moved towards Social media. No doubt to get them back, your online business strategies also had to switch from Google Ads to Social media. Here you can directly involve communicating with your potential customers, get their opinions, video chats, collecting tips and ideas, etc. That’s a quite broad activity in social networks are playing a key role in modern online business platforms.

You may also like to read: How to start a small business in less than five hours with some creative business ideas

You can upload your business products and service videos on the YouTube channel and you will not be surprised when you see many of your viewers are sharing those videos among their friends and families. That’s a quite interesting advertising strategy that plays a vital role for moving your online business wheels.

Face the challenge with your creativity:

Shifting a business plan from physical to virtual will face a lot of challenge ahead in the competitive market. You have to offer the best products and services to survive in your business. The best advantage is setting up an e-commerce business will be much cost effective than the physical retail store. You don’t have to worry about paying your rent, employee’s salaries, community taxes, etc. It does not mean you can get all your profits without spending a dime. It’s a business and you must have to invest something, either your creative business ideas or some money or both. For getting the best result in your e-marketing strategies, you have to spend some money on SEO (search engine optimization and your business website development projects. To grow your online business, your just can not live your business website and set relaxed. Remember it’s the only beginning of a long path.

You can apply these following five tips for your online business success:

  1. Get a market research to find the best niche

If you want to get success in an online business, you must have to come out with some creative business ideas to find the best niche to find a space in the market. Determine which is the products or services are there badly need to produce or come out to meet the consumer’s demands.

You may also like to read: Uploading Videos to YouTube could be the best ideas for online business in 2017

Once you find out your best niche which is unique and less competitive, your success will come soon. Remember it’s your first steps towards your desires dreams, so try to find the best one.

  1. Develop your writing skill to increase sale

Quite often we see some of the companies are come out top with their products sales only because they are providing the best contents for upcoming products and services.  Contents are the main element for an online business as the consumers know what is coming next. Keep in mind, a good content writing can generate a good customers flow. You can hire some good writers for your company.

  1. Consider your website as your key asset

For an online business creating a website is the most important factor for your company to survive. A well-organized website can bring the visitor back to your website again. It’s a good sign to develop your business. I told you to get the best contents to your web store. That’s the only way you can communicate with your customers. You can contract some SEO farm if you want to give you the service you need. A good website can make a whole difference.

  1. Regularly monitor your website to get an analytics report

You can use Google analytics to get your website report constantly and analysis the report to change your strategy if necessary. Analyze the difference you get between your web traffic and conversion rates that you lost from your website.  Come up with a new plan to fix those errors.

  1. Keep your website up to date for fresh and relevant element

Traditionally you can find many of the e-commerce companies have used their e-mail marketing concepts just to increase their communication with potential audiences. While we can say this may produce some results but most important thing is to constantly improve the quality of your business web homepage and also all other related pages. Bring the freshest and most informed resource to your audience.

Ending up with a positive thought:

Learning online business ideas is very interesting and exciting because it is directly involved with your efforts and creativity. For an online entrepreneur the success may not come shortly but when you put all your talent and credibility, sooner or later you must achieve your desired business goals.

How to Get a Free SSL Certificate

Free SSL Certificate

Do you want your website to be ranked higher in search engine? Do you want a better number of traffic than ever? Do you want your website be secured? If yes, then this article is for you. The SSL certificates helps you to secure your website’s connection as well as boost its rankings in Google and other search engine. We should definitely give thanks to the services like Let’s Encrypt that you are now actually able to get a free SSL certificate for your website and make it secured.Continue reading →

Starting an Ecommerce Venture: Things to Do

Beginning an e-commerce wander is not extremely extreme nowadays. Loads of individuals who have a business are considering opening a parallel one on the web. It is a great thought to extend one’s business to the internet. The web is the place everybody goes to nowadays and it can mean gigantic benefits for specialists to have their organizations in an online space. In the event that you are considering beginning an e-commerce wander, then you require a feasible e-commerce sites outline.Continue reading →

The Advantages Of NoSQL Data Models

NoSQL Data Models

For a lot of people, the NoSQL database appears as an alternative when it becomes too difficult to store data in the form of tables. They prefer NoSQL as a great alternative to relational databases and they learn to rely on its features for a wide range of applications. If you are interested in discovering the advantages of NoSQL, then you should definitely keep on reading this article. By the end, you will be convinced of its functionality and you will want to start using it right away.Continue reading →

Becoming an Online Tech Merchant Made Easy

One of the biggest things people buy and sell online is gadgets, especially ones that have been used. Some sell their used gadget to buy upcoming future gadgets. There are a lot of people who makes a living by buying and selling used devices and they don’t lack customers, as there’s always someone on the Internet looking for something to buy or for someone to sell to. Selling things online is big business nowadays and working as an online merchant has lots of advantages. Here are a few tips on how to get started:

Know Where to Look

If you have capital and are itching to get started, the first thing you need to do is to find a supplier or people selling items. When making a list of cool gadgets to buy, take note of all the places you have looked and what you have found there, so you’ll know where to find a seller. It could either be on Facebook, Craigslist, eBay, or Amazon. And once you know where to look, you should keep tabs on what’s on sale and who’s selling it.

Know What the Prices Are

When buying a music gadget, for example, with an objective to sell it, you don’t just immediately increase the price to make profit. Scan around the Internet for the highest and lowest prices of specific gadgets and remember them. The trick to making profit here is to buy the gadget at its lowest price and sell it at the highest price on the market. For example, several people are selling used Samsung Galaxy S8s, with varying prices. Find the lowest price and buy it, then look how much the highest price is and sell the item for a price slightly lower than the highest price, but higher than the lowest price. Of course it won’t do to sell items that are a few pounds apart. Find items that have a fairly good margin between the highest and lowest prices.

Check the Merchandise

Whenever buying things online, be sure to always check the item’s quality and any defects. Ask the vendor if there’s any known defects if the item being sold has been used. Be sure to buy items that are working perfectly and don’t have any visible damage as these might make you lose money or the device unsellable. If a supplier gives you a defective/damaged device, arrange a meeting and return it immediately. If it’s a vendor who is selling you the damaged item, cancel the deal immediately. You don’t want damaged goods.

Finally, it is important to note that you’re not limited to just gadgets you find online. You can even sell on behalf of someone else and just accept a commission payment. It is ultimately your decision how much you’ll profit from a transaction.

Image: Pixabay.com

5 Most Important Strategies in End-to-End iOS Testing

Quality Assurance (QA) focuses on examining the quality of software and improving it before its release to the market. Because QA testing fails to produce trackable ROI, it is often dismissed by software developers. However, the truth is that QA testing is one of the most important steps in the software development cycle. Why?

Let’s take mobile application as an example. Apple releases a new generation of devices every year. But before they do, they always prepare their customers for it. When they released iPhone X and iPhone 8, they also preinstalled their latest and greatest operating system yet– iOS 11. Now, the application you’ve made that worked with iOS 10 may not work with iOS 11. So how do you ensure that your app will continue to work on all supported devices with iOS upgrade? The answer is simple. QA testing app for iOS 11 is the solution.

So the real question is not why you need QA testing but how you can properly do it. The overall success of your iOS testing strategy will depend on how you understand the company policy and optimize your app so that it will work on all iOS devices. Here are 5 important systematic QA practices that you can use in your next iOS testing: 

  1. Device Testing

 

Source: http://iosres.com/

iOS devices come in different shapes and forms, from the Apple Watch to the iPad Pro. So the first thing you need to check is whether your app has been optimized to fit different screen sizes. Will it fit iPhone X and iPhone 8?

  1. OS Version Testing

You need to break down the app’s code in different parts through refactoring to check each module’s operation. Then, you need to ensure that the final implementation of the app matches the user interface originally built by the designer. You can do these tests manually or through automated iOS tools.

  1. Network Connectivity Testing

Since various carriers provide different options for connectivity, you also need to check the performance of your app in accordance with the different carriers. Conduct performance testing on 3G, 4G, WiFi, LTE mobile communication standards. Take note of how different your app performs on each carrier. You also want to check how shifting from LTE to WiFi will affect your app.

  1. Crowdsource Testing

Crowdsource testing is a relatively new strategy in mobile app testing. It involves hiring a third-party company. This company will bring together a group of potential users to evaluate your product objectively. Then, they prepare a report. You use this report to make some improvements to your app.

  1. Security Testing

According to the Annual State of Application Security Report in 2016, 84% of developers felt that their apps were secure. However, 90% of 126 tested apps had two or more critical security risks. This means that your app is more likely to be hacked than not. Thus, you need to be able to test it against security vulnerabilities. This will take long, but it will keep your app and its users secure.

Conclusion

Having a solid end-to-end iOS testing strategy is the key to your app’s success. Employ the above-mentioned tips the next time you conduct QA testing.

The 5 Most Affordable Ways to Buy Microsoft Office

Microsoft Office is something that most students, working professionals, and entrepreneurs will buy at some point in their lives. While these software programs seem to be abundant in nature, they are very easy to overpaid for. Buying MS Office at a discounted price is something that everyone can appreciate. Read these five simple tips to learn how to save.

  • Take Advantage of Student Discount Prices

If you’re a student, then you more than likely are going to need to get the best software you can to do well in your classes. But if you’re a student, you are also likely running on a very tight budget, and the cost of software can quickly add up. Fortunately, there are several places online where you can take advantage of your status as a student and save big on software costs. Getting a student discount on Microsoft software is easy; most online retailers will ask you to show proof of your status as a student by just simply entering your student ID number, scanning your student ID, or by some other simple form of validation.

But many online retailers won’t even go this far. All you might need to do is check a box that says “Student” and you will immediately be eligible to receive massive discounts of software. Because of this, even if you are not a student—per se—you can still take advantage of these great discounts by simply checking a box. After all, we are all at least studying something, right?

2.) Check out Office.com and Office Mobile Apps

If you are really restrained by your budget, there are still ways you can save even further. Many components of Microsoft Office can be found for free online, though they will limited in features. If you comfortable working with simplified versions of Word, PowerPoint, Outlook, and other components of Microsoft Office, all of these can be accessed for free on Office.com.

Because these versions are free, they are missing many of the more advanced features. They are not the complete package, rather, they are more like a downloadable version of Google Docs you can use as needed. But if you are like many people and consider these advanced features to be a luxury, then the free online version will be the perfect option for you. Furthermore, you can also access these simplified versions for free through the Office Mobile Apps. These apps are perfect for if you are on the go and need to get a project done, or are still just looking to take advantage of as much free software as you possibly can.

3.) Consider Getting an Office 365 subscription

If the free online versions of Microsoft Office simply will not cut it, then getting an Office 365 subscription is going to probably be the best solution. Though these subscriptions can be a little bit pricy, there are still numerous ways you can bring down the overall cost or at least bring down the cost you will have to pay per month.

  • Buy long-term. Buying long-term will require a greater commitment up-front, but the longer you buy a subscription for, the lower the monthly rate will be.
  • Buy in bulk. If you are a part of an organization that requires multiple Microsoft Office 365 subscriptions or if you are willing to organize a group of friends with common needs, then you can save a substantial amount of money per unit by buying in bulk.
  • Take advantage of discounts. Online retailers and other software providers are very eager to get you to purchase your software subscriptions through them, and because of this, they are almost always offering sales, discounts, and other ways to save.

4.) Compare the subscription option to a one-time purchase

If you are satisfied with the current state of Microsoft software, and believe that whatever it exists as right now will be good enough to last you into the foreseeable future, then you may want to take advantage of the option to make a one-time purchase option. By doing this, Microsoft will essentially take a “snap shot” of what you have purchased at a given point in time, and whatever that purchase may be, it is associated with your name.

The one-time purchase option was an option introduced by Microsoft in response to a growing number of customers who were very vocally against the idea of subscription services, such as those mentioned above. These customers decided they already liked what they had, and therefore, did not feel it was fair to keep having to pay for new/updated software as time went on. The benefit of this option is that you only make a single payment. From there you are set with quality Microsoft software for theoretically the rest of your life. The biggest drawback, however, is that you do not get to take advantage of the upgrades and improvements made with each additional version of the software, and though with each version these changes may seem marginal, over time, they can quickly add up (compare current software to, say, 2008).

5.) Be sure to buy from a licensed Microsoft partner

When it comes to buying discount software online—or elsewhere—you certainly have a lot of options available, and because of this, it becomes particularly important to distinguish which online retailers are indeed the very best. Microsoft is a corporation that uniquely seeks to distribute its products through a partnership modeled system, and though there are many organizations that may be attempting to offer you Microsoft software, only some of these organizations are legitimately Microsoft partners.

There are a number of benefits from buying software exclusively from Microsoft partners:

  • In-depth knowledge of savings opportunities. Microsoft partners know a lot about their products, and in order to offer you the best deals you will find on the internet, they will direct you to potential savings opportunities you may have otherwise never even imagined. Buying discount software online is an art, and Microsoft partners are their own sort of artists.
  • Guaranteed security and legitimacy. There are a number of illegitimate websites online that exist for the sole purpose of gaining your credit card information, selling you counterfeit products, or finding various other ways to permanently rip you off. Only by working with licensed Microsoft partners can you be absolutely sure to avoid these potential (and sadly common) traps.
  • Substantial understanding of Microsoft products. Nobody knows Microsoft products better than those who are certified to distribute them, and this can be particularly helpful if you are unfamiliar with the contracts, the conditions, or the products themselves.
  • Continuous customer support. One of the great things about working with official Microsoft partners as that even after you make your purchase, they will continue to be there to assist you as long as you might need their help. Having a reliable customer support system available will be a uniquely valuable asset if you plan on using the software for a long time.

Microsoft Office is a great software package that if you are a student or businessperson will certainly come in handy. These tips are just a few ways in which you can buy your product securely, confidently, and with the greatest amount of savings possible.

How to Handle Payments in Your Online Store

When running an online store, it is imperative to ensure payments are handled carefully. Customers should be able to pay for goods and services easily and securely without having second thoughts. A merchant should also be able to track the sales and manage the money accordingly. All of this starts with the checkout page and the payment methods that are offered.

However, the first thing a merchant needs to do when enabling the checkout function in an online store is to make sure the checkout system gives full control over the process.Continue reading →

How to Promote Your WordPress eCommerce Site

Once you’ve set up your WordPress ecommerce site, then you have to start promoting. But, before you start, make sure your website is optimized for conversions.

If you are using Shopify or WooCommerce, key features are already built-in. They are both already Payment Card Industry Data Security Standard (PCI DSS) compliant. That means they use “https” to keep your credit card information safe.

They both also have SEO optimization functionality, but you do have to actually use it. Once you have your site ready to go, then start promoting. Where do you start?

Social Media

The potential to reach an enormous market of buyers for your online business by using social media is huge. There are a ton of social media sites, so don’t spend too much time having a small presence on all the available sites – unless you have a large staff helping you.

If you want to, you can complete a profile with links to your website on some of the less popular social media sites to get more exposure. But pay attention to which networks send the most traffic to your site and of course, generate the most conversions.

It is better to focus your attention on the main social media sites like Facebook, Twitter, Pinterest, and Google+. Choose one as your primary and use the others to send people to your site and where you are most active.

Be sure to fill out your profiles on social media sites with links to your website and short bios. Also, take the time to upload your logo. Then you can start posting links and publishing content to attract your target audience.

Paid Advertising

Although paid advertising obviously costs money, it can be very effective. If you can achieve and maintain a high conversion rate, your costs will be more than paid for by getting more customers.

Facebook ads can provide a good resource for your website. It has strict guidelines and rules, in addition to changing frequently, so be sure to stay on top of the latest trends on the Facebook advertising platform.

You can also use pay-per-click advertising. This allows you to pay only when someone clicks a link directly to your site.

Once a potential customer comes to your store, it is your responsibility to convert them to buyers. Be sure you have a well-designed user experience and conversion process, so you can see positive results and get more sales.

Video Marketing

Using video in your marketing enables you to take advantage of a powerful opportunity to boost conversions and sales, improve ROI, build trust, engage your audience and encourage social shares. There are many different types of videos you can create.

If you are selling a physical product, you can create a video demonstrating how your product works.

It is relatively easy, and inexpensive, to record live video footage and to demonstrate a physical product in use.

Word-of-Mouth Advertising

Most people ask their friends and family about their experiences with something they are considering purchasing. Remember, people like to do business with people they know, like, and trust, so if they don’t know your business, they will look to get recommendations from people who do.

Getting testimonials and recommendations about your business goes a long way in helping build trust with your target market.

You can and should share these on social media.

Pay attention to your customer service. How you respond to customer service issues online is a good way to enhance your brand and increase sales.

Email Marketing

People often purchase products or services during their return visits to a store. The best way to get these return visits is by growing your email subscriber list.

You will want to apply email best practices to get the best open and click-through rates.

There are many ways to take advantage of email marketing to boost your sales. For instance, you can send out emails about a new product launch.

You can also build and improve your relationships with current customers by periodically sending out emails relevant and of interest to your customers.

Blogging

Many small business owners do not have the budget to spend on advertising but they still need and want to promote their business.

Blogging provides an effective, low-cost method to drive traffic to your website.

You can create blog posts about the actual product or service you are selling or to announce soon-to-be-released products or services.

Milestones, events or other company news are also excellent blog topic ideas.

You can also make use of the power of video and create video blogs, also known as vlogs. If you are comfortable in front of a video camera, using this technique adds that personal touch to your potential customers.

Don’t forget, just because you build it, doesn’t mean they will come. You have to market and promote your ecommerce site to increase your sales.

Important Features of an Email Verification Service

One of the best ways to promote a business on a digital platform is through email marketing. This form of marketing enables you to connect with your clients directly, but as with any other method, there are some disadvantages associated with email marketing as well. There are times when you send out an email, only to find out that it wasn’t delivered. If this happens frequently i.e. the bounce rate is very high, it can have an impact on your reputation and can also get you blacklisted by ISPs. Why does this happen? This typically happens when a business’s contact database becomes obsolete.

There is a possibility that your clients changed email addresses, switched jobs or may have unsubscribed from a mailing list. This is where an email verification service can be immensely helpful as it can ensure the deliverability of the email addresses you have accumulated. Here are some important features of an email verification service:

  • Efficiency

It is not possible to confirm the validity of an email address with a single look. However, email verification service is basically a software that takes only a few seconds to determine an email address’s validity and can give you accurate results. A good email verification service automatically deletes all duplicate and irrelevant email addresses.

  • Notifications

A high-quality email verification service is programmed to send timely notifications of any changes and also provides you with delivery reports. This aids you in ensuring that your emails are delivered to the right address. In addition, it is a great way of reducing the number of expired emails and this can help the business in developing a great reputation.

  • Reliable

One of the most notable features of a good email verification service is its reliability. When a business’s email list is growing rapidly, it needs the service to verify the addresses are reliable and they want one that can give quick and accurate results simultaneously. The use of a reliable service can also raise the business’s performance as the emails are delivered to the target audience and provide the desired results.

  • Affordable

A great email verification service is easy to install and also quite affordable. There are a number of such services available today and they offer various packages to their clientele. But, the pricing can vary, depending on the number of addresses they can verify. Monthly packages are typically a good choice for every business as they reduce the hassle of paying on a daily basis.

  • Burden

Ability to handle a huge list of email addresses without any impact on the accuracy of results is another prominent feature of an email verification service. A good one should be able to handle your growing email list competently and should not make any mistakes that can have a negative impact on your business’s reputation.

If you are searching for an email verification service, you can look for the features outlined above to make the right decision for your business needs.

Tips To Effective Blogging For Your Business Website

Blogging has become a popular trend for being an excellent source of making money. Many businesses set up their blogs aiming to get a higher number of target audience while some people fail to utilize the benefit of marketing techniques for their blog posts. Those who have their blog pages can understand how marketing can strengthen their business and boost the sales.

Blogging is a special kind of SEO techniques. With numerous blogging techniques, you can have a large number of audiences on your website making it a success. The more people enter your website and read your blog posts, the more it will help you achieve your target. You can use professional help and buy blog posts to attract more readers.

The most important aspect is to pick good software when setting up your blog.  While Blogger and WordPress are some of the most common blogging software, some blogs may need exclusively customized software built with a scratch. This way you can design various functions of user accounts so it can suit your business’s requirements.

There are lots of effective ways to optimize your blog and improve its ranking on most search engines. You can also learn the techniques to achieve good backlinks. But SEO is going to work only if you have successfully set up an optimized blog.

Below are 5 of the most effective techniques that will help you optimize your blog in a more effective way.

  1. Learn to Drive Audience to Your Blog

Having a large amount of audience to your blog will ensure its success. A useful way to make your blog stand out is to learn how you can optimize it for different search engines. Use an SEO plug-in like SEOPressor to identify the areas needed to be taken care for higher ranking and optimization of your blog.

  1. Optimize Blog Name

A website name takes few seconds to get a prospect’s attention. So, make sure you choose a domain name for your blog that contains the main keywords of your business. It must be easy to spell and tell the prospect what your blog is about.

  1. Regularly Update Your Blog

Make sure to update your blog at least 3 times a week in order to keep your readers engaged in your blog.

  1. Link Building

Link building is very crucial to make money through blogging. Many successful bloggers exchange links with those bloggers who are involved in the same niche as theirs. This is a smart way to help increase your blog ranking based on the quantity and quality of links back to your blog.

  1. Be Original

Nobody wants to read the same material over and over. So, give your readers something new and informative. Express yourself through your writing.

Below are additional tips to get a successful blogging exposure for your business.

  • Visit other blogs and be an active participant in different forums within your niche.
  • Do not host a different domain because this will affect marketing, search engine ranking, backlinks, and audience’s attention.
  • Make sure to have a clearer idea of your business in the beginning as it can be very difficult to change at a later stage.
  • Do not add unnecessary links to your blogs.
  • Share contents with feeds on social media.
  • Offer something special through your blog in order to make it a premier one.
  • Make a research before creating a new title.
  • Proofread and make necessary changes before publishing.
  • Add the readers’ comment option after you have some steady audience on your blog.
  • Tag your blog content perfectly.
  • Additionally, use article marketing and comment on other blogs as it will help you create backlinks and raise your ranking.

iPhone’s Market Share Slips due to Late Launch of iPhone X

On Tuesday, a research firm disclosed data, which showed that the market share for Apple Inc.’s iPhones had been pulled down in some key regions due to the unavailability of the iPhone X in the three months ended October. In contrast, higher sales had been recorded by phones running on Google’s Android operating system. The sales of Apple’s iOS operating system are used for measuring the market share of the company in the market and the data showed that it had been 40.9 percent a year ago in the United States. However, in this quarter, it had declined to 32.9 percent.

Sales of the smartphone operating system were analyzed for the quarter ended in October not just in the US, but also in other areas. The data accumulated shows that iOS market share also slipped in some key European markets and Japan whereas Android was able to gain more share in these markets. This problem occurred for Apple mostly because its 10th anniversary edition of its iconic device, the iPhone X was launched in November rather than on September 22nd, when the company introduced its iPhone 8. The delay of longer than a month made it inevitable for Apple to see a decline in its market share as lots of people chose to wait for the new device rather than buying an iPhone 8.

There was a huge difference in sales numbers of the flagship iPhone 7 launched in 2017 as compared to those of the non-flagship iPhone 8 launched this year. The open-source platform belonging to Google, Android, is currently leading the market of mobile operating systems and is used by a large number of smartphone makers. In the quarter ended in October, Android’s share in the United States market increased to 66.2 percent from 58 percent in the same quarter a year ago. Android also increased its market share in some other countries including Britain, Japan and Germany.

Nevertheless, a bright spot for Apple Inc. was urban China as the iPhone maker saw its iOS market share rise by nearly 0.5 percent and reached 17.4 percent. As far as Android is concerned, it saw its share fall slightly in the Chinese market as it came down to 82.3 percent. While this could come as disappointing news for Apple, there is a good chance the company will be able to regain its market share in the holiday quarter as its iPhone X has hit the shelves.

The smartphone has seen a very strong demand and received positive reviews from users and critics alike. Despite the high price tag of $999, people are seen going to sell iPhone 7 and iPhone 8, and upgrading to the iPhone X rapidly, especially those who had decided to wait for the device instead of investing in the iPhone 8 or the iPhone 8 Plus. The rise in the iOS market share can be expected in the holiday quarter not just in the United States, but also other markets where Apple may have seen experienced a slow-down in its growth or a decline in market share.