SendPulse, as the name suggests is an email marketing service, whose basic values revolve around convenience and simplicity. For those who are unaware of SendPulse, here is what you all need to know:

“SendPulse is a fast, intuitive, and affordable way to send emails, sms, web push, and smtp email that will help you grow your business and increase brand awareness.”

It was among the top 3 nomination of The Next Web SCALE program of 2016, which proves the fact it does its job quite well and effectively. Below are the 5 main reasons to use SendPulse as your primary email marketing software:

Mass SMS Options & Web Push

Alongside email marketing services, SendPulse additionally allows you to send SMS in masses as well as allows you to send push notifications to your users. There’s no other email service in the market currently that offers the same.

With the help of push notifications, users can get notifications on their devices each time you post something new to the site, which is a great way to enhance user engagement.

CTR and Open Rate Boost

Increasing open rates of emails is an important goal in email marketing. SendPulse has an amazing feature based on AI functionality to increase the open rate of emails simply by re-sending all those emails who haven’t been opened by your subscribers. You can set this up by clicking on ‘My Campaigns’, and then clicking on the gear icon next to it, and choose option ‘send emails to unreads’. See the screenshot for reference:

Autoresponders Of 3 Types

SendPulse allows you to create 3 type of autoresponders on your website:

1) A series of email right after a user has subscribed to your post.

2) Setting up an automated emails on a particular date, let’s say, on recipient’s anniversary.

3) A triggered automated email as soon as a subscriber takes an action on the sent-email.

Besides, you can create autoresponders for SMS too. Another great thing about SendPulse is you don’t have to constantly upgrade to their premium plans to use this feature.

Reasonable Cost

SendPulse probably offers the cheapest of all the plans offered by different email marketing service providers. The basic features are free however to use certain features, you need access to their premium plans. Besides, if you have less subscribers, you can make use of their free plan that allows you to send about 15000 emails each month to about 2500 subscribers.

Affordable and reliable SMTP server:

1) Makes use of dedicated IP addresses to build and protect your sender reputation.

2) Your transactional emails are sent via fast and secure SSL enabled servers.

3) Detailed reports provide all the important stats you need to make sure you’re doing your email marketing right. All reports can be exported and downloaded to your PC.

4) You can send 12 000 emails for free each month on a free plan. 

Convenience
SendPulse is an incredible user-friendly e-mail services in the market that even beginners can use it easily. At the same time, email marketing pros can also learn the advanced tool and features such as resent to unread, web push, etc.

End-Note

The intuitive user interface of this software makes the whole experience fun and easy. Whether you’re a business owner or simply a blogger, you require a tool that can take care of your email marketing strategy. Besides, SendPulse has an amazing free plan to get everyone interested started.

The modern website design process is much more complicated than it used to be. Out of the various things you have to take into account, color combination choice is definitely something that has to be seriously considered. This is mainly because people are always susceptible to colors at a subconscious level. Color choice can create a highly positive impact for the visitors that will end up staying longer. The exact opposite is also the case. One of the main reasons why colors have to be properly chosen is to keep people on a site for a longer period of time. This helps you to increase the possibility of making a sale or convincing the visitor to do something. Every single web design and branding agency out there will spend time to choose colors that bring in the desired results.

Determining Service/Product Sold

This is one of the first steps taken by design agencies when choosing colors. For instance, when you sell green products you do not want to use colors like orange or red. Earth tones and green versions are much better. Choose those colors that will match service or product offered.

Target Audience Focus

As you think about what color should be chosen for the website you have to always consider target audiences. Colors used for products that have elderly focus would not be really effective for those that are younger. Extremely bright colors like yellow, red or blue causes the appearance of eye fatigue so visitors would be driven away.

The Background Color

Backgrounds can be of all the desired colors but the truth is that something really simple as white is always a very good idea. Sometimes you can go for something else but only when the contrast is not causing eye fatigue. Obviously, when you go for white background one of the best possible color options for text is black. People are always used to read black text so this makes everything familiar.

Using Colors Relative To Highlighted Products

While proper research is normally needed to make a good choice, the following colors are often recommended in specific situations:

• Red – This color is powerful and attractive, making it perfect for sites that sell products for children. It is also really good when added to CTAs because it will invoke emotions.
• Orange – The color is very good in the sites that are promoting foods. This is because it will promote increased creativity and positive thinking. It will appeal to younger adults. Various technical companies are using orange right now.
• Yellow – The color will signify creativity and cheerfulness, being highly appealing for leisure products and children based sites. The problem with it is that it will strain eyes so you are much better to use it as accent color.
• Green – Green will be pleasing for your eyes and can be very good for the tourism sites or those connected to nature. We should know that green does symbolize wealth and prosperity. It will promote trust and stands out as a highly corporate and trendy color.
• Black – Really useful for websites connected to art and photography.
• Blue – The color is conservative and promotes trust while relaxing your nervous system. You can use it for the websites that feature high tech products and can even be useful for products aimed for dieting. Do not use blue for text since the human eye will have problems reading it.
• Purple – Can be quite useful for vacation sites and religious sites.

“I use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures.” – Paul Barron

Not only is social media an idea generator (according to Paul Barron), it is also a good way to leverage social influence to drive traffic to your website. The results of a 2015 study conducted by Pew Research Centre found that 72% of adult internet users have active Facebook profiles. Furthermore, 70% of Facebook users check their news feeds once a day while 43% of these users log on several times every day.  Additionally, a 2016 Hubspot study found that the consumption of Facebook content has increased by 57% since 2014.

Social media marketing (SMM) versus social influence

Before we look at ways to leverage (SMM) to drive traffic to your company website, let’s take a look at its specific meaning:

In its simplest form, social media marketing is a “form of Internet marketing that utilises social networking websites as a marketing tool.” Additionally, its primary aim is to “produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.”

Furthermore, social influence or influencer marketing is a form of marketing that focuses on particular persons or personas (individual types) rather than the whole target audience. In other words, influencer marketing “identifies the individuals that have influence over potential buyers and orients marketing activities around these influencers.”

SMM: driving traffic to your website

If we assume, for the purposes of this article, that you own and manage a reliable auto transport company, the question that you will likely be asking is how can you increase your sales figures, and your bottom line by increasing your brand’s target audience?

The good news is that there are several ways to increase the number of visitors to your website:

Contract a motorsport personality as a brand ambassador

As you own a motor vehicle carrier, it makes sense to engage with one of the top Indianapolis 500 drivers to act as your brand ambassador; thus, endorsing your company as their chosen car carrier. The net result of this action will be that all of their fans and the people that are in their social circle will see your company as the go-to brand for transporting vehicles around the country.

Support a social cause

Consumers respond to companies who support social causes, especially if they are to the benefit of society as a whole. A good case that an auto transport company can back is a national road safety campaign. Ergo, your target audience will see you as a company that places a high priority on traffic safety. Therefore, they will be more likely to offer you their business.

Engage with your target audience

People, especially social media followers and users love to be asked their opinion on important matters such as traffic safety, etc. Therefore, create posts that are engaging as well as those that encourage users to respond and offer comments on issues that are relevant to your business and its industry.

Online gaming has been growing since its origin in Antigua and Barbuda in the year 1994; when online casinos were first offered licenses. Although Microgaming was the sole software developer at the time, the industry has come of age. Many developers exist today, and the various gaming websites have their developers and game providers. The popularity of this phenomenon has swelled as well with customers joining each day. These users subscribe to enjoy table, card and arcade slot games. An example is the Dolphin Treasure slot game offered online.

Factors to Consider

To kick-start this lucrative business, there are due processes to follow that lead to a successful gaming website. The following are the parameters an interested investor should put into considerations.

1. Explore the Industry

A little of research before engaging in a venture does not hurt. Before breaking ground in starting an internet gambling website, you should first review the industry as a whole. Identify the major players, the pros and cons, and the basic requirements. Seek advice from experts as well. Through this manner, you will be well armed with a powerful tool; information. You will have begun on a good footing, and your trek to success will have few obstacles.

2. Acquiring a License

Regardless of the region, you desire to establish your online casino; it is paramount to obtain a license to operate. Well-known regions offering legitimate licenses include:

• Malta
• United Kingdom
• Antigua and Barbuda
• Cyprus

Licenses give you the green light to conduct betting operations in that jurisdiction. On top of that, you will gain credibility among the masses.

3. Website Design

As a host to online punters, your website should be standard at least, if not better. This is because it will be the primary platform for most operations. These including providing many games to users, holding data and passing information to clients. As such, the web design process should be conducted with these factors in mind:

• Visual Appeal

The first impression more often than not, determines whether a client chooses or overlooks a website. Artistic creativity should be incorporated on your homepage. This visual appeal will strike many customers who will be more interested in exploring the website further.

• User-friendliness

In as much as the website should be attractive, sophistication must be avoided. You are not targeting all-knowing programmers or fashion icons but normal gamblers are seeking to simply bet and win. Therefore, the interface should be simple to navigate and use. Command buttons are clearer when the font is big enough to see and vivid enough to read. Also, too many buttons can overcrowd the space hence moderation is the mantra.

• Security

Gamblers and internet users as a whole are really concerned about how secure the information they share on websites are. Their location, personal details, passwords, and banking information must be your priority. First, you must secure your website with end-to-end encryption. Obtaining the Secure Sockets Layer certificate (SSL) will raise your profile. The lock symbol on a user’s address bar in whichever browser gives him the confirmation that their vital information is private and confidential. Backing this up with secondary digital security certificates is an added advantage.

• Speed

Nothing nags more than a website that is infected with bugs and hangs from time to time. A gamer’s nightmare is forfeiting a bet midgame because of an error-strewn website. Strive to make your website to offer smooth sailing to all users.

• Customer Service

Ultimately, it is the one on one interaction with your subscribers that will determine whether you get to keep or lose them. Providing a telephone helpline, support email address and even a Live Chat feature that works 24/7 ensures customers’ needs are satisfied. Also, it is advisable to use real people (typically replying immediately) other than bots in engaging clients.

4. Find a Reputable Software Provider

Having achieved all that, the gaming provider you select must be among the best. Tasked with providing and updating the online casino games, your software provider should also update and maintain the website. Some of the many software developers in the game include:

• NetEnt
• Microgaming
• Playtech
• Aristocrat
• Bally
• IGT

These and other notable companies should avail online casino games such as roulette, baccarat, slots, and poker among others. Of course, it all boils down to your preferences thus the ultimate choice lies with you.

5. Establish Payment Methods

The desire by gamblers to play for real money and for your online casino to benefit as well requires you to set up a form of payment method. Cash flow involves the deposit of stakes and withdrawal of winnings. The good thing is that multiple payment methods can be employed putting regional currency and time factor into consideration. Players prefer faster transactions. These methods may be:

• Direct Bank Transfers
• Credit/Debit cards
• e-wallets

You may also accommodate the digital currencies such as Bitcoin to expand your customer base.

6. Running Traffic for Marketing Purposes

Numbers are chiefly vital in this competitive market. You will have to use social media as a medium to run traffic to your homepage using banners and ads. Create attractive ads that lead new users to your website. Also, employ the services of bloggers and marketing affiliates to widen your reach. Among the items you can market, are bonuses, loyalty points, free games and popular casino games on your website. In no time, you will be generating the required clicks leading to sign-ins.

Conclusively, setting up a gaming website involves research, licensing, website design, finding good game developers and setting up a banking method. Marketing the product comes in the end.

You just got your new drone and can’t wait to take it out for a spin, we know that feeling. But, if this is your first drone ever, before storming out in the open and taking off, it might be a smart move to try a drone simulator first and get used to your brand new drone controller. This way, you will skip that maiden flight crashes that might kill your enthusiasm and make you forget all about this amazing hobby after seeing the repair bills.

Now, what you need to know is that, when it comes to drone simulators, you can find two main types:

• For FPV Racing
• For training with camera drones and camera controls

The first type is designed to help you get familiar how racing drones function and how to fly without all those fancy flight assisting sensors and to get used to flying in FPV.

The second type helps you get familiar with how flying with self leveling, altitude hold and a bunch of other systems feels like, and to know how to control the camera while the drone does most of the flying.

Important to mention, is that all the simulators we included in this post, allow the use of your RC transmitter and that you will need a special gadget known as the PCTx, in order to connect your transmitter with the simulator. Of course, there are other ways to make that connection and google can help a lot with that. Furthermore, most of these simulators allow the use of game controllers as well, so if you haven’t bought your drone and the transmitter yet, you can get the taste of drone piloting by simply downloading the simulator and connecting it with your PS, Xbox, or PC game controller.

If you don’t have any of the mentioned and still are eager to give it a go, we can tell you that you can use the keyboard and the mouse as well, but you will have to be an octopus to be able to reach all the controls and fly the drone properly.

But, enough chit-chat, let’s get started with the simulator reviews.

DRL Drone Racing Simulator

This drone simulator is the most wanted one of them all. It is actually the official Drone Racing League sim and they have used it for this year’s World Championship pre-qualifying. It is, however, still in its beta phase, but even so, it still offers the best, most polished physics and feeling among every free sim available.

Once you have downloaded it, you will have a chance to fly around the courses that quite authentic and are used in the real competition. The courses that are outdoors are great and offer plenty of excitement, but the full charm of the game comes into the spotlight with the indoor courses, when the LED glowing drones and  the neon lights throughout the course irresistibly remind us of the legendary Wipeout video game.

The rules are the same as in real races, and you get scores based on completion times and checkpoint combination, while the drone models you choose in the game are hard-core customizable, as are your racing opponent models.

The DRL is compatible with both RC controllers and your good old faithful console controllers. Also, the simulator does support the keyboard, but when we tried to test it, we didn’t manage to get the sim to detect hardware. Our guess? You need the smooth controlling ability of the controller’s sticks in order to control the drone as hitting the keys on your keyboard repeatedly to make those fine, midair adjustments is simply impossible. On the other hand, if this sound too complicated for you, you might also get more familiar with some of the drone models that can be controlled with android devices,  and also offer in app simulators so you won’t even need an RC transmitter.

 Hotprops

This is a drone simulator that offers full handling control for those who are racing beginners, yet, is quite stylishly designed. Like the DRL simulator, this one is in beta stage as well, and is free to download and use, fully, without any restrictions.

With the Unity Game engine, this advanced physics simulator’s goal is to provide, as close as possible, the FPV racing experience. Furthermore, the sim allows you to fully adjust the parameters so that the drone behaves as it would in real life. You will notice that a huge degree of granularity with the settings, and how moving each button and slider affects the drone’s flight characteristics when you take off.

Also worth mentioning is the fact that the developers of the Hotprops sim are regularly updating it, and they are removing, adjusting, and adding features as the feedback from testers and users come in. The downside of this is that you might experience long wait-times from time to time (when ever an update is available) and it can take up to half an hour sometimes. Also, you need to know that even if you aren’t planning on using the multiplayer mode to test your piloting skills vs. random strangers or friends that also use this sim, an internet connection is still going to be needed for course downloading.

As for the sim itself, we have nothing but words of praise for it as flight physics are unbelievably smooth and realistic, and the graphics are nice-looking. Furthermore, you can test your piloting skills on numerous courses, which are actually quite different from each other, allowing you not to get bored and have plenty of fun.

3. Real Drone Simulator

Tons of fun and plenty of real models, as well as plenty of features coming our way soon.

This simulator is still an early release that is testable and there are still some things that need some polishing, but it still looks more than promising even without the ability to use all the features and courses. However, it will only become better as the developers claim that they will keep it free for playing and that more features will become available soon.

Now, unlike the first two simulators, where you have the computer generated VR environment as your training field, the Real Drone Simulator comes with an option that allows you to fly in the “Real World” that is based on Google Earth.

Before taking off, for each area you plan on flying in, you can actually check the difficulty profile. This includes the size of the given area and the strength of the wind. This will allow you to adjust your controls and drone settings to get the best out each flight, but keep in mind that this sim is still just for the fun of the flying and getting used to drone controls and that the final version of this sim will come with the option of starting a “Career” and racing against other pilots, online.

Now for the controls. With this sim, you will be able to use RC transmitters that allow USB connection, Gamepads, or, if you have an extra pair of hands, a keyboard and a mouse.

Also worth mentioning is that the Real-Team, the developers of the Real Drone Simulator,  have some rather ambitious plans for this sim in the near future. Namely, they plan on adding aerial filming and photography missions, as well as DRL style, international championships. Their sim already offers some racing drones that are licensed, but their plan is to get in touch with some of the biggest racing drone manufacturers and ask for permission to use their models for the beta version of the Real Drone Simulator.

One of the biggest problems your company can have is a computer system failure. With so many things dependent on computers, it is hard to imagine having to work without them. Such a failure would mean you would not be able to process your orders, arrange to ship or communicate except by telephone.

How you prepare for such an occurrence is important, even if you think it will never happen. You need to plan for the worst possible scenario, that way, you will have everything covered should trouble arise.

What do you need?

Firstly, you need to think about how your data affects your business. If you lost all your data, would it irretrievably damage your company? You can decide what parts of your data are the most important and plan a different strategy for that data.

How will the loss damage your approach to your competition? If your data is the only thing that separates you from them, then you will need to think about how to deal with that scenario.

What are the risks?

You need to consider how your data could become damaged or even lost. What could happen to your computer systems or your servers that would cause such a disaster? It is an important step because you will then be able to look at the possible causes and try to develop a plan to stop it from happening.

Make a note of all the possible ways from fire, virus, water damage and electrical failure. How can you try to cover your business against these threats?

Can your data be recovered?

If all your data was lost, do you have backup systems that can recover the information and enable you to resume your business? If you do not have such fallbacks, then you should be looking at ways you can address the problem. If you have a lot of data to recover, one way would be to back it up to a cloud server. That way, it would be separate from your server and wouldn’t be affected by the cause of the failure.

How will you recover the data?

When you have developed your plan, you need to consider how you will recover the data if your plan does not work. You will need to resort to contacting an outside company to help fix your problems. There are many expert Secure Data Recovery Services who can help recover your data, even when you think it has been terminally lost.

How long can you go without your data?

One crucial question that you need to ask yourself is how long your business can survive without its data? It is a big issue because you need to be able to recover your data before your business stops functioning.

Of course, the amount of time will vary depending on the company and the data it uses; this is why it is crucial to analyze your data to find understand the timeframe you must work within.

With a plan in place and all the possible problems identified, you will be in the best possible place to prevent any data loss.

Though it’s true that computer programming jobs are declining with time, yet coding is gradually becoming the most demanding skills throughout industries. Besides companies that are based on the tech sector, there are soaring numbers of companies that are entirely dependent on computer code. In fact, as per Glassdoor review, 8 among the top 25 jobs are for tech positions. A software engineer can easily find themselves working in a hospital or in Apple or in an automotive manufacturing company.

As per BLS or the Bureau of Labor Statistics reports, employment, especially for the post of computer programmers will trip down for 10% to 304,200 positions over the next 10 years as more and more businesses will outsource projects to less costly contract worker areas.

Is there a hike in demand of coding skills?

A brand new report from Burning Glass which is an analytics firm found out that there were as many as 7 million job openings in 2016 in offices which demanded effective coding skills. They even concluded that the programming jobs are increasing 15% faster than the market average. This aforementioned finding is due to the fact that researchers are broadening the scope of analysis to include coding skills to most job categories. The most common job categories where you may require coding and web development are:

• Information Technology
• Artists and web designers
• Data Analysts
• Scientists
• Engineers

Such skills were defined as utilizing a computer program to write down instructions to a computer as against utilizing the applications which are already established. The researchers took a close look at programming languages including HTML for designing websites, JavaScript, AutoCAD programs for engineers, statistical programs SAS and R and other languages like Python, JAVA and C++.

Coding skills have become a ‘MUST’ for employers

Reports and researches take a look at the job market demand for the coding skills in order to reveal definitely jobs and skills which the employers are looking for these days. Half of the openings are found in industries which are not related to technology like manufacturing, finance and health care. This is why coding has become a key skill which bolsters the chances of the applicant to demand higher salary. Jobs which need best skills of coding, pay up to $22,000 in a year or more than that. So, for all those students who are desperately looking for ways of increasing their income can definitely learn coding. Around half of all jobs which pay more than $58,000 need coding skills, as per analysis.

Burning Glass studies revealed that almost 90% of the coding jobs in the industry need a bachelor’s degree as against 45% of the career-tracking jobs. For the candidates who neither have a coding school certificate nor a bachelor’s degree, they can opt for short-term roles as computer user support, drafters and engineering technicians. They are all options with a moderate demand as per what the researchers have to say.

Don’t rip off your hair if you get lot of traffic to your website or a definite landing page but you don’t get enough leads. This actually means that it’s high time you become serious about CRO or the tips of conversion rate optimization. If you don’t know what CRO is, it is the procedure of optimizing your landing pages, search ads and entire website design to increase your conversion rate. In layman’s words, the ultimate goal is to achieve highest percentage of visitors for your website to convert and complete your action. CRO is gaining momentum as it’s seen as a method of boosting profits without increasing the ad expenditure.

Conversion rates can widely depend on the industry and business model but irrespective of the results, everyone wants a better result. Here are the ways of increasing the average conversion rate in AdWords through 20 common industries.

#1: Remove all the clutter in your website

As long as the tips of conversion rate optimization are concerned, this tip is an unsung hero. There are people who start with text, colors and bigger buttons but what they forget is to clear the clutter. The ultimate focus of a webpage is to make the user carry on some kind of action. At the very beginning, you may find it easy to spot the call-to-action. When you can eliminate clutter, users can easily focus on important information.

#2: Determine your competitor’s CRO strategy

There’s a reason behind your competitors building their websites in a certain way. They are the ones who have been working hard on their conversion rate optimization strategy and they have done multiple tests. If they learned what they do, this is most effective. Every time you visit a competitor website and you see something positive yet different, take down a screenshot and store it for future understanding. This way you can explore what your competitor is doing and do something better than your competitor.

#3: Test different step forms

You have probably thought of different forms which should look as sweet and short on your website. But that could be wrong. Rather than assuming less is better, you should keep testing different step forms. It might seem to be counter-intuitive, you may feel forced to complete the process in case your form is broken into different steps. The multiple-step form will make you seem that there’s less work as the user will see once one step at a time.

#4: Collaborate call-to-action with the incoming keywords

Conversion rate optimization becomes easier when you include the right people on your website. The first step to take is to target the right keywords. If people search for the conversion rate for cash and they end up on a page about CRO, they will be dissatisfied. If you wish to avert this, ensure using supportive keywords inside your content as this even helps Google to be sure about what your content deals with.

So, if you want to become a digital marketing expert, you have to first increase your conversion rate so that you can increase profits and keep moving up the ladder of success.

Consumers spend five hours each day on their smartphones. Much of this time is devoted to browsing brand websites, searching for product information, and just under 2 hours each day is devoted to perusing social media feeds. Essentially, consumers are bombarded with images and videos all day long. They have become expert at assessing the quality of a photograph or design within a split second. Furthermore, because of this incessant barrage of imagery, many consumers think visually. Shoppers, today, don’t want to spend extra time reading through product descriptions and analysis; instead, they want to be able to accurately assess quality through strong imagery. The constant exposure to photography and videos has made  branded visual content more significant than ever.

In an effort to meet the increasing visual demands of industry standards, many organizations are boosting their design departments by adding interns. Contrary to the old-school approach of bringing on interns to make coffee and organize mail, these positions are intended to bring value and fresh perspectives to a team’s visual creative content strategy. Because of these specific intentions and goals, organizations cannot simply blindly select resumes from a pile. Instead, they have to find marketing interns who can not only handle the demands of a fast-moving department, but can also offer their own unique design ideas and persuasions. Here are 3 criteria for assessing design intern candidates.

Interesting Social Media Pages

Design intern candidates are likely still undergraduate students with minimal professional experience. Although these kids may not have built brands and projects for professional clients yet, they (likely) have work examples to show in the form of their own social media accounts. Design intern applicants came of age with social media accounts, which means they are highly comfortable with creating and distributing content that represents themselves. To get a sense of the range of their design skills, as well as their taste, you can ask to see content examples from their personal social media feeds, including stylized event and wedding photos, hand-drawn illustrations, travel photography, or stop-motion videos.

Proficiency of Basic Design Tools

Most likely your design team is already slammed with work on a daily basis and won’t have time to walk interns through basic design programs. When you’re interviewing potential candidates, be sure to ask them specific questions about their experience and comfortability with programs like Photoshop and Illustrator. If candidates can bring in academic portfolios showcasing their work on these programs you’ll gain an even better understanding of the range of their skills and experience levels.

Awareness of Design Trends

Like fashion and food, there are always emerging design trends on the horizon. Even if your company owns a strong visual identity that you are not looking to evolve or veer away from, interns who demonstrate an in-depth awareness of happenings in the design field show a commitment to a field. If a candidate is truly passionate about design, and excited about the prospect of working for a real-design team, they will likely have studied on their own. For interns, enthusiasm and passion often translates to hard-work on the job. Furthermore, if your team is small and there’s a chance the intern will be in a client-facing situation, you want to feel confident that they will possess the awareness and knowledge to speak to clients and customers about design decisions and projects in an educated fashion.

There’s an abundance of resources intended to guide students through the process of landing their first internships. But it’s just as important for companies to prepare and invest time strategizing an intern’s place on a team. With proper planning and vetting, the right interns can offer cutting-edge visual insight and invaluable project support to take your designs to the next level.