Important Things To Know Before You Start Trading Forex in 2018

Forex trading requires accurate and comprehensive knowledge of all the data affecting the financial market with a general knowledge of trading technology in light of the technological progress made by the Internet before making any decision that you can make a profit or lose. Therefore, each Bitcoin Code trader should look at the following in order to enrich his knowledge of Forex: Continue reading →

Strategies Your Seo Company Should Not Do

Every SEO company has its way of doing things and not every SEO technique is used to obtain healthy search results. But it is important when considering different forms of SEO strategies, you choose a company that isn’t practicing techniques that do not work.

There are hundreds of SEO myths that an SEO company may choose to implement into your website. But it is up to you knows which strategy will bring in results and which ones won’t.

When choosing an SEO company, you must understand what it is you are paying for. One SEO myth that continues to float through the Industry is that website owners should link every page to their main navigation menu. This is highly untrue and it will deem to not be effective when optimizing your website. Linking every page to your navigation menu will do nothing more than confuse your visitor. Of course, linking to pages isn’t a bad idea but expecting high capacity results will leave your website with no targeted traffic.

Another thing you will not want your SEO Company to do when optimizing your website is spamming your website with tons of internal links. Internal links don’t bring in traffic; it’s the external links linking to your website that gain you the most traffic.

A good SEO company will never freshen up old articles on your website. Updates are good of course but it shouldn’t be expected that changing the date or adding a few more lines to old content will bring you search engine happiness.

Redirects aren’t something you will want your SEO company to advise you and your business. Redirecting a domain that has your keyword in it to your real domain isn’t something the search engines praise. Google like website domains like Trends Magazine that contain their particular keyword, so why it’s important to execute this from the beginning.

Link popularity is important and it plays a huge part in your SEO strategies. Your SEO company will understand that linking to popular sites like Google won’t bring you link popularity. Advertising links like Ad words do not count as part of your link collection and will only work against you.

It’s imperative that you do not let your SEO Company target the same exact keywords on every single page of your website. Since there are billions of keywords and keyword phrases, your SEO Company will want to help you expand your options by giving you access to keywords that will get your website ranked better.

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Learn business ethics of expert person- achieve success

In this competitive business world, online businesses are growing by leaps and bounds due to the impacts and features of search engine optimizations companies. In today’s competitive most of the successful business person is making use of the SEO expert service in order to leverage their business. It will be a smart decision for you if you are having an online business and toying with the idea of the hiring of an expert as well.

Choose a person who is having thorough knowledge about the internet and those who know what are the great deals and offers that the SEO companies are offering. On the other hand, doing an online research on your own is essential. It will help you to get little more knowledge and better grounding about the offers and deals of companies. The first thing that you have to know before start marketing or hiring expert services is the basic terminologies of SEO with the features of top most companies such as SEO company.

Search for the best SEO expert and then learn his or her business ethics. This step has to be done prior to starting a professional relationship. Avoid firms using black hat method because bad practices such as spam and many others are included in this method. If you implement this method then it will put a negative impact on your website then your site will get backlist by all the other major search engines.

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Once you are confirmed about the critical conduct of the SEO Company, and then start inquiring their practices and techniques.  You should have the potential to expert the same thing to your client in an effective simple and straightforward way. Brag and boast people should be avoided. Keep away from the firms who are reluctant to give reports or charge a huge amount to provide even the basic documents.  Both success and failure of your business depend on how you keep track on all these important factors. Hence, more care and attention is needed while dealing with them. Such care and knowledge can be gained easily from the expert experienced people. Without any backlogs in the move, one cannot achieve any height. You can get free guidelines from the experienced person available online by sending him a friend request. The ultimate goal of social networking Medias is to make the people to get communicated easily and to share their views and thoughts with the others easily.  Facilities on online such as Twitter, video chat and much more will help you to get guidelines effectively and easily.

Visit to know more about todays SEO world.

How to create a good business website

Every business nowadays must be represented online – it has become a market standard.  The internet is a global marketplace for any sphere of professional activity, and a huge number of purchases, orders and deals are made online every day. You can ignore phones, mails, and other communication channels, but it is impossible to run a company without a website. Moreover, the value of the website has been growing from year to year.

The online market is constantly evolving. The ability to access the internet from mobile phones and tablets has caused a real shift in the evolution of ecommerce, and nowadays we are online everywhere, regardless of our location and activities. Each service and enterprise, even the smallest local firm, for example, a beauty salon or café must have a site, not to mention large enterprises and international business sharks. And that’s that.

Over the last few years the part of all mobile internet users has grown to 50%, and the mobile traffic share continues to grow.Continue reading →

Why You Should Use Joomla For Your E-Commerce Website

Although Content Management Systems (CMS) help to reduce the hassles that are associated with getting a website built, especially an e-Commerce site, it can be a difficult decision when it comes to selecting the right system.  The three largest CMSs that need to be considered by all eCommerce entrepreneurs are all popular and usually business owners will end up selecting one of them to use on their websites.  Joomla is a great choice since it offers excellent extendability, ease of use, extensive functionality and can deliver a very positive online business experience for both entrepreneurs and customers.Continue reading →

Digital Marketing Tips

When you are a start-up company or even a long established company, you don’t necessarily have the budget for huge marketing campaigns. When ROI is far from guaranteed, it is tempting to hold back on marketing altogether but then how do you attract new business? If you have a really limited budget but you know that you need to somehow attract new customers, here are some free or cheap solutions that you may want to give a try:

Website Builders 

If your business doesn’t currently have any digital presence then you are certainly missing out on huge business opportunities. Perhaps it is the expense that is holding you back from getting a website set up for your business? There are a lot more options these days for setting up websites, so you do not necessarily need to hire an expensive developer to get one set up for you. If you are a relatively small business then you may want to consider using a free website builder as offered by a number of different hosting services including GoDaddy and SiteGround.

They will provide you with all of the tools that you need to get a website set up and live, completely for free. There are some drawbacks of setting up a free website but if your options are between a free website and no website at all, surely the best option is to get one out there? Many free website providers offer easy website builder tools to help novices to get their first website online.

Free Email Campaigns 

Sending an email from your standard email account will not look half as professional as using a responsive template that you can add your branding and images to. If you want to capture people’s attention with your email marketing campaigns then there are companies such as MailChimp that will allow you to use their templates and monitor the success of your campaigns. You can get a lot of their services for free, so unless you are looking to send your campaigns to larger volumes than MailChimp allow (in their free plan), you can do it all completely for free.

Social Media Accounts 

The more channels you can use, the more people you can reach, so explore the different social media platforms that you can use to promote your business. Some platforms will suit different businesses more than others. As a starting point, you can look at LinkedIn, Facebook for business, Twitter, Pinterest and Instagram. You can also use Hootsuite to help you to manage multiple social media platforms to save you the time and effort of logging in to each account separately to share content. 

Design Tools 

If you are spending ages developing content to go onto your social media accounts like banners etc., have you thought about using a company like to use their templates and free icons and images? You can quickly develop designs for all kinds of marketing material without spending a penny for the design. Canva enables you to create social media content, posters, flyers etc. with considerable ease and to a professional level.

There really are lots of free and cheap marketing options out there and if you prefer to use direct marketing like mail or flyers then always look out for offers that Vistaprint and other popular online printers offer. If you go to a local printing company, you may find that you could make considerable savings by switching to an online printing provider. Don’t put a hold on your marketing when you run out of budget, simply look at cheaper marketing options!

Setting Up Your First Website

Setting up a website for the very first time can be a huge challenge, particularly if you wouldn’t describe yourself as technically-minded. However, for businesses looking to stay relevant in terms of marketing trends and consumer behaviour patterns, a website for a business is a must.

More than ever before, a potential customer will use the internet to find a product or a service and if you are not appearing in that list of results then you are missing out on a huge volume of business leads.

A website can make the difference between a highly successful business and one that struggles to attract new customers. If you are fortunate enough to have a long list of returning customers then you are probably doing okay but what about in the future? Can you afford to not pick up any new business? Of course, for local tradesmen there will always be ‘word of mouth’ referrals but people increasingly want to see a tradesman’s online ratings or visit their website before they make a decision.

If you are reading this article then you have probably already decided that you need to set up a website for your business. We have made things a bit easier for you by providing some tips to help you along the way:

Research your web host options 

You will need a web host provider to give you some server space so that your website can exist online. There are many different types of hosting companies available and they offer many different levels of service and features, so it is an area that needs some consideration before you make your choice. You can get free hosting, cheap hosting and pretty expensive hosting, so if budget is a big factor for you, take a look at the various offerings of each different type of host.

You can get shared web hosting services, which is a popular option for small business websites that do not want to spend a large amount of money on their host. Free hosting has a lot of limitations, so make sure you understand what you are taking on before you invest time in building a website using a free hosting solution.

Content management 

Who is going to be updating your website? You will need to make changes at some point, so make sure that whoever needs to update it knows how to use the content management system. For many reasons, a lot of businesses choose to use WordPress for their CMS, as it is one of the most straightforward systems for updating content.

Content plans are good too, don’t just set up a website and expect it to work well without any future work involved. Great content is what attracts new visitors to your website, so time should be spent on making it as good as possible.

Keeping content up to date and adding new content will keep it fresh and SEO friendly. Which brings us to our next point:

Understanding SEO 

If you are not looking to pay for website traffic then you will need to rely on organic traffic through SEO friendly content. The world of SEO covers many aspects from using keywords to creating in-depth content. Knowing how and when to spend time on SEO will help to ensure that your website performs well in rankings and that potential customers can easily find you. If you haven’t heard about Google algorithms then that is a good starting point and then keep up to date with SEO trends from leading marketing experts.

A Commonly-Overlooked Tool in the SEO Toolbox: Client Care

As search engine optimization professionals, we have many tools and techniques at our disposal. Our skill at building robust sites and boosting page rankings for our clients is eclipsed only by our exhaustive knowledge of search engine algorithms. Many of us are experts at teasing out the mysteries of search and developing new strategies to harness the power of online search engines. Advances in the SEO field seem to happen on a weekly basis, and we are equipped with many cutting-edge tools as a result. However, there is one extremely important tool that many of us neglect or overlook: client care.Continue reading →

5 SEO tips to increase web traffic and increase conversions

Despite the widespread development of Internet technologies, shocking statistics: about half of all small businesses have no website. Given that, Google receives daily more than 3.5 billion different requests; such companies are losing many potential customers. Surely, someone is looking for, and your services.

If you belong to the group of entrepreneurs who feel the presence of an optional site, we hasten to disappoint you: today is your primary goal is to give your business a decent online presence.

If you were smart, and the site you have, one of your priorities should be to attract visitors to the site or page through the campaign. Regardless of how visually appealing and functional is your website is, without visitors, it will be a waste of resources.

How to encourage Internet users to choose among dozens of your page option in the search results? You need search engine optimization, i.e., a set of specific strategies and tactics used by webmasters to ensure the influx of visitors and make a site or page landing more attractive to search engines.

I am a regular reader and author of Local Advertising Journal, a magazine that has well defined the power of local advertising but for success, you will need few local SEO tips that really work – and here I will describe how you can start using them today to grow your business online to achieve.

Major brands distinguish thousands and thousands of dollars a year on a variety of SEO-procedure and, as a rule; they do successfully dominate the pages of search results. Small businesses to compete with big brands can seem hopeless. However, it is not so.

Here are some relatively simple solutions that will help increase traffic to your website or campaign page …

1) Conduct an audit

The first step in the process of SEO-Optimization is an audit of the current state of the site. Use tools like Google Analytics or the Google: Webmaster the Tools, selecting the options of the services that are best suited to promote your site.

Re-read the entire text content. Keep track of every link and write down all the obvious errors (non-download pages or images, grammatical errors, irrelevant information). First of all, start with correcting these problems.

Then use Google Analytics to analyze the contents of the most visited pages. Which pages get the largest percentage of “natural” traffic? If some areas have a low failure rate and long-term stay on the page, consider why visitors prefer it.

Perhaps they are attracted more engaging content and vivid image? Perhaps these pages include a clear call to action? Through trial and error, you will be able to determine what they find helpful and friendly, and then you will only have to repeat these techniques on all relevant pages of the resource.

Then connect to the process capabilities Webmaster Tools Google. Which search terms bring people to your site? What keywords visitors use to navigate through the pages of your site using the internal search engine? Are there those who come to your site looking for a service or product that you do not offer? How many users request a particular product or service? Compare this with the data from Analytics, and used to develop their strategy for SEO-updated, optimized content.

2) Secure your local presence

Imagine that your project is based in the attractive tourist beach town and is dedicated to surfing. Your target audience is fueled from two main sources: the community of local surfers and seasonal visitors on vacation. Most likely, the locals already know about your store, but it is doubtful that tourists have already found some information about it. Usually, the first thing that makes a tourist – to get a smartphone and looking for surf shops in the area.

If your site is not optimized for the competition with the local business, your store may not get there in the search results. What to do? Create profiles on social networks, if you have not already done so. If you already have profiles, make sure that they provide the correct address and links to your website. Register your project on Yelp, the Foursquare, the Bing the Places, Google+ the Local, Citysearch, and any other resources provided by the list of services in a particular location.

You may also like to read: Local Advertising: How Internet Changes The Investment

3) Optimize your keyword selection strategy

Many small companies make a big mistake by focusing only on frequently used, specific keywords and trying to place these keywords in the text as often as possible. This will lead you to search the crash. Even if you manage to achieve high rankings in the search results (which is quite tedious and difficult), it is unlikely to lead to high rates of conversion.

Let’s go back to the surf shop. It is safe to assume that you can hardly expect to bring to your shop farmer who grows potatoes in the outback. However, it is very likely that a farmer has a nephew who lives in your city. Nephew will soon be celebrating a birthday, and a farmer wanting to make it really worth the gift, will require the search engine to give him a list of specialty stores it in your town.

Instead of spending all of your time to optimize the list of the most popular queries, adapt your strategy so as to be in the lead on the issue verbose key phrases that have a really high potential for conversion.

Create sections on specific goods and services that you offer. Make sure that these pages actually entice visitors to action: online purchase, call for more information or visit the store.

4) Think of links placement strategy

When search engines crawl, new pages have appeared on the Internet, they move from page to page via links. Whenever scanning the specific page, they check it for the presence of any reference, and then followed for each of them to see if they are on pages that have not been validated.

In connection with this incredibly important to build up the internal connection. Links posted on your site should link to other pages on your site with similar or related information.

Imagine your site – it is a city, and a web page – this is the building. Links are streets that help you to move from one building to another. The more streets, the easier it will be moved. But do not overdo it: between optimization and surplus, there is a fine line, which we will describe in the next section of this article.

5) Stay man

In fact, SEO is a complex process and quite exciting game, but ask any SEO-experts – and he will tell you that the most important thing to be able to remain human. Work SEO-experts is not easy: they must keep in mind the balance of the human factor and the technical aspects. Create a website that people actually want to visit, fill it relevant content – and pretty soon you will begin to notice a clear improvement in the traffic issue.

Author Bio:

A.H. Sagar is Operations Manager at CYONWO, a company that committed to helping businesses with online marketing. A.H. has more than 6+ years of experience in digital marketing. His expertise helps him to be a professional blogger and he loves to share his ideas, tips, tricks and information with blogging.

Starting an online business is quite easy with this easy steps

When we try to examine the details of every online business success there are lots of obscurities comes to make that fade in between the result. Some experts say there must have to be some creative business ideas that fit in the current market. Getting all the business success is not all about luck, you have to earn it with your credibility.

Just imagine what sort of products or services can hit the actual demand of a society that they are looking forward to getting immediately.

Like when we through some noodles on a wall there will be few that sticks on it. Just like your creative business strategies that you have to determine to develop based on market demand. Once you have your ideas ready, you can constantly test and improve your ideas to deliver the best products and services to your customers.

Create and develop your online business concepts:

Creating an online business concept is just like ‘Rate Contender’ where a potential customer can look forward to finding the best products or services with the lowest price.

The second part is much harder than the first one. You will find how hard it could be when you are about to develop your customers. You must have to offer some unique products or services that are not in the market or you can try to develop something they can get with much lower prices. That’s the only way you can expect some of the loyal customers of others might have diverted to your products or service.

Up to date your business strategy constantly:

Sometimes our business strategies can make big infect in terms of the difference between our actual targets and achievements. For example, it has been proven wrong that the strategies of Google Ads are not that effective as it was before. The reason behind that is they realize how the consumer’s online activity has moved towards Social media. No doubt to get them back, your online business strategies also had to switch from Google Ads to Social media. Here you can directly involve communicating with your potential customers, get their opinions, video chats, collecting tips and ideas, etc. That’s a quite broad activity in social networks are playing a key role in modern online business platforms.

You may also like to read: How to start a small business in less than five hours with some creative business ideas

You can upload your business products and service videos on the YouTube channel and you will not be surprised when you see many of your viewers are sharing those videos among their friends and families. That’s a quite interesting advertising strategy that plays a vital role for moving your online business wheels.

Face the challenge with your creativity:

Shifting a business plan from physical to virtual will face a lot of challenge ahead in the competitive market. You have to offer the best products and services to survive in your business. The best advantage is setting up an e-commerce business will be much cost effective than the physical retail store. You don’t have to worry about paying your rent, employee’s salaries, community taxes, etc. It does not mean you can get all your profits without spending a dime. It’s a business and you must have to invest something, either your creative business ideas or some money or both. For getting the best result in your e-marketing strategies, you have to spend some money on SEO (search engine optimization and your business website development projects. To grow your online business, your just can not live your business website and set relaxed. Remember it’s the only beginning of a long path.

You can apply these following five tips for your online business success:

  1. Get a market research to find the best niche

If you want to get success in an online business, you must have to come out with some creative business ideas to find the best niche to find a space in the market. Determine which is the products or services are there badly need to produce or come out to meet the consumer’s demands.

You may also like to read: Uploading Videos to YouTube could be the best ideas for online business in 2017

Once you find out your best niche which is unique and less competitive, your success will come soon. Remember it’s your first steps towards your desires dreams, so try to find the best one.

  1. Develop your writing skill to increase sale

Quite often we see some of the companies are come out top with their products sales only because they are providing the best contents for upcoming products and services.  Contents are the main element for an online business as the consumers know what is coming next. Keep in mind, a good content writing can generate a good customers flow. You can hire some good writers for your company.

  1. Consider your website as your key asset

For an online business creating a website is the most important factor for your company to survive. A well-organized website can bring the visitor back to your website again. It’s a good sign to develop your business. I told you to get the best contents to your web store. That’s the only way you can communicate with your customers. You can contract some SEO farm if you want to give you the service you need. A good website can make a whole difference.

  1. Regularly monitor your website to get an analytics report

You can use Google analytics to get your website report constantly and analysis the report to change your strategy if necessary. Analyze the difference you get between your web traffic and conversion rates that you lost from your website.  Come up with a new plan to fix those errors.

  1. Keep your website up to date for fresh and relevant element

Traditionally you can find many of the e-commerce companies have used their e-mail marketing concepts just to increase their communication with potential audiences. While we can say this may produce some results but most important thing is to constantly improve the quality of your business web homepage and also all other related pages. Bring the freshest and most informed resource to your audience.

Ending up with a positive thought:

Learning online business ideas is very interesting and exciting because it is directly involved with your efforts and creativity. For an online entrepreneur the success may not come shortly but when you put all your talent and credibility, sooner or later you must achieve your desired business goals.

How to Get a Free SSL Certificate

Free SSL Certificate

Do you want your website to be ranked higher in search engine? Do you want a better number of traffic than ever? Do you want your website be secured? If yes, then this article is for you. The SSL certificates helps you to secure your website’s connection as well as boost its rankings in Google and other search engine. We should definitely give thanks to the services like Let’s Encrypt that you are now actually able to get a free SSL certificate for your website and make it secured.Continue reading →

Starting an Ecommerce Venture: Things to Do

Beginning an e-commerce wander is not extremely extreme nowadays. Loads of individuals who have a business are considering opening a parallel one on the web. It is a great thought to extend one’s business to the internet. The web is the place everybody goes to nowadays and it can mean gigantic benefits for specialists to have their organizations in an online space. In the event that you are considering beginning an e-commerce wander, then you require a feasible e-commerce sites outline.Continue reading →

The Advantages Of NoSQL Data Models

NoSQL Data Models

For a lot of people, the NoSQL database appears as an alternative when it becomes too difficult to store data in the form of tables. They prefer NoSQL as a great alternative to relational databases and they learn to rely on its features for a wide range of applications. If you are interested in discovering the advantages of NoSQL, then you should definitely keep on reading this article. By the end, you will be convinced of its functionality and you will want to start using it right away.Continue reading →

5 Best Automotive Related Businesses you can start

Automotive industry offer real chances of growth. It is the constantly growing and expanding industry that has created a number of opportunities for the people planning for the startup. This is the lucrative industry offering arrange of businesses from a low capital to capital intensive. No matter what is your financial status, if you have love for cars and automotives and have passion to start your business, this industry has a lot to offer from car washing to car manufacturing.Continue reading →

Optimising Shipping Costs: A Guide for E-Commerce Sellers

Whether you’re a small or big online manufacturer, shipping costs are one of the tricky parts of a virtual business. There are ways to save on shipping fees and use this to turn the tables by attracting more customers. Here are several tips to optimise your shipping costs.

Provide Free Shipping with Conditions

Again, use shipping as a way to gain more customers. Offer free shipping on certain days with conditions. First, you can inform the customers that they can avail of free shipping if the total price of their order reaches a particular amount. Let’s say, customers who will purchase a minimum of 20 pounds can avail of free shipping. For other days, you can grant your patrons free shipping if they purchase a certain product, which is unknown to them or is the least trendy or popular product in your virtual store. It’s more like hitting two birds with one stone – convincing your customers to purchase the product that doesn’t sell very well in exchange for free shipping. Another offer that will gain you loyal patrons is giving them free shipping for buying from your virtual shop again. If, for instance, it is their third time to purchase from your store, show them some love by letting them get the products without a shipment fee and watch the customers treat your store as their go-to, reliable virtual shop.

Keep the Rates Flat

For instance, your shipping fee is at 2 pounds. Assure your customers that the rate will remain the same, even if they purchase only a few products. If your shipping fee is that low, compensate by setting a minimum amount of purchase for your customers. Perhaps a minimum of two items will do.

Practice the Use of Returnable Packaging

The use of returnable packaging can produce a major change in the world of e-commerce. Your business will grow if you consider using reusable packaging as it has numerous benefits for both your business and the environment: Number one, since the bags are 100% recycled, your customers will no longer have to dispose of the packaging and make you spend on more plastic or boxes. You can have the packaging returned to you, and reuse it for your next customers. Number two, using returnable packaging can enhance your connection with your customers. Number three, the best benefit it provides is that it is eco-friendly. Who would have known saving on shipping costs can also help save the environment?

Shipping is, without a doubt, one of the most challenging aspects of any virtual shop. With these options, you can identify which strategy is the most efficient and will work for your e-commerce business. Evaluate the best solution and at the same time, don’t forget to always provide your customers with satisfaction.


Learn How To Trade Stocks – Understanding The Stock Trading Process

Stock trading is a very common concept today which has drastically changed due to the internet which has provided various stock trading platforms that allows you to buy and sell stocks. Stock trading did exist before computers an internet also when it was carried on a field by agents. Today, however, the process is quite convenient and easy where one can easily trade from the comforts of his home. So, what is the secret of success in stock trading? The simple answer is to understand it from the core.Continue reading →

How to Establish a Successful E-Commerce Store

We are now in the digital media age where almost every transaction can be done online. You need to check your bank account. Simply download its own application from your mobile phone’s app store. You need to be reminded of your upcoming meeting next week. Tap on your iPhone’s home button and ask Siri to set an alarm. You want to buy that bag you saw on Facebook’s sponsored ads. Just purchase from a certified online store. You want to give your house a French-design makeover and you’re looking for composite French doors but you’re too busy at work to even look at home depot. You can just check Google for sites that offer affordable house parts. The options are endless.

With the growing number of people opting to go shopping in a virtual store, this gives you an idea: “What if I establish an e-commerce store?” So, here are some tips.

Plan the Product You Want to Sell

First things first; you need to figure out what you want to sell. Think of products that have less competitive against other virtual stores. Evaluate the product you have in mind if it will be marketable. If you have decided what product to sell, then you’re ready for the next step.

Find a Trusted Manufacturer

Decide whether you’ll choose a local supplier or an overseas manufacturer. Both options have their respective pros and cons. Sometimes, the wholesale supply you’re looking for can be found overseas, but local suppliers are much cheaper. How do you pick which one’s better? Weigh which option would give you more advantage. Remember, it all depends on the product that you will be selling.

Do Your Research

As mentioned in the first step, you need to consider the competition. Identify the stores you are going to be up against, observe, and list down their strategies. That way, you will be able to conceptualise a brand that will make your store stand out from the rest.

Set Up Your Business

You’re almost ready to launch your business. Here comes the fun part: Naming your virtual store. It has to be catchy and memorable—not too complicated or too long. Your domain name must be one that is not yet owned by another.

Learn more about Search Engine Optimisation

Now that you’re about to dive in, you need to make your business known online. Choose the right keywords for your website. When people search for a particular brand, the top results that show are those with keywords that match what the buyer typed in the search bar. With a better understanding and knowledge of search engine optimisation, you will be ready to take on the virtual world of business.

With the above tips in mind, you will be on your way to starting your online store.


In-depth Understanding of WordPress Hosting

Many WordPress website owners fail to understand the importance of WordPress Hosting and still live under the impression that traditional hosting types such as Shared Hosting would suffice all their hosting needs. Although this is true, specialized WP Hosting holds the key to the true potential of your WordPress website. There are quite a few things that you can achieve for your WordPress website with WordPress Hosting that you may not be able to achieve with other types of Hosting. This post will help you understand WordPress Hosting better and list down certain pros and cons that can enable you to make an informed decision on if you should go for WordPress Hosting or not.

Let’s start with the basic question, ‘what is WordPress Hosting?’ WordPress Hosting is a hosting plan designed for optimized security, speed, backups, WordPress updates, and scalability for hosting WordPress websites. In theory, any server can be configured in a way to run any software or system you desire. In our case of WordPress websites, a general web host may optimize their servers for general cases (but not all). A WordPress host, on the other hand, optimizes specifically for WordPress. When they build their networks and servers and configure the software stack, every decision made is designed to create an environment suitable for hosting a WordPress site.

Advantages of WordPress Hosting:

  • Easy WordPress Maintenance: With WP Hosting, you will no longer need to worry about having your WordPress installation up-to-date. Most WordPress Hosting plans provide automatic WordPress updates. If you want to know more about updating your WordPress instance, check out this in depth post. Another aspect of your WordPress website maintenance is optimizing the WP-Database. This database is like the heart of your WordPress site where essentials like pages, posts, form entries, theme settings, and plugin settings are stored. As your website grows, the WP-Database keeps getting bigger and the average retrieval speed goes down and affects the overall performance of the website. Many good WordPress Hosting providers like ResellerClub include WP-Database maintenance within their plans taking care of this aspect, too. 
  • Automated Backup: Disasters can happen at any time, for multiple reasons. However, when one happens and you lose your website data, the first point of investigation for your digital forensics team is a good restore point. Having a backup taken by your internal team is always a good idea, but it is also helpful if your WordPress Hosting provider provides frequent and complete back-up of your WordPress website. It not only saves time but also offers a failsafe for your own backup. 
  • Better Security: WordPress websites, by design have a few vulnerabilities that can be leveraged for security threats. For instance, the ‘/WP-Content/’ and ‘/WP-Upload/’ folders are used by themes and plugins to execute write commands and make the desired changes to your WordPress website. But hackers can maliciously use such folders to deploy remote code execution attacks. WordPress Hosting providers are aware of such attacks and design WordPress Hosting plans that include security measures, keeping in mind various vulnerabilities in the WordPress architecture. ResellerClub, for instance, provides 2 state-of-the-art security tools called SiteLock and a backup tool like CodeGuard in their WP Hosting Plans. SiteLock works in the background to protect your website. CodeGuard monitors your website/database regularly and if any changes are detected, it notifies you. Traditional hosting plans may lack security measures specific to WordPress websites. And hackers who are experts in breaking into WordPress website may still find a way to use WordPress vulnerabilities to their advantage.
  • Managed Hosting Support by WordPress Savvy Experts: There are two aspects to this. 1st aspect is that you have a dedicated team of WordPress experts to take care of the technical aspects of your website while you and your team can focus on developing your core business. They will silently work in the background without much dependence on you. The second aspect is that WordPress Hosting providers will provide WordPress savvy support team members who will be in a better position to understand WordPress based queries. They will have a better understanding of the system operations and limitations giving them an upper hand to service you better. And who doesn’t want great support? 

If you look deeper, there are also a few cons that you must consider before you make a decision.

  • Migrating from WordPress may Render WP Hosting Moot: Let’s say you start off with a WordPress website. Definitely, a WordPress Hosting Plan makes a lot of sense. But what if later on, you wish to migrate to a different CMS? If that happens, most features of a WordPress Hosting plan will not be applicable to you. In which case you may have to migrate and port to a different Hosting Plan which is a hassle in itself. 
  • Cannot Have Multiple CMS sites on one WordPress Hosting Plan: Another limitation is that certain WP Hosting Plans allow you to host multiple sites on the same hosting plan. However, if you are in a place where you have a mix of WordPress and non-WordPress based websites, then they cannot be hosted on the same plan. You might have to invest in multiple Hosting plans for your websites depending on the CMS(Content Management System).   
  • Limited Control: In WordPress Hosting, most of the times you may not have cPanel access. This gives you a lot more control over your hosting. Also, if you opt for Managed Hosting where all maintenance and technical aspects will be taken up by the WordPress Hosting provider, you might not have as much flexibility or control over the hosting backend and site optimization. At times there will also be restrictions on the kind of plugins and themes you can install.

Although I personally think if you have a WordPress website and are planning to stick to WordPress, the pros of WordPress Hosting outweighs the cons, hands down. But it is essential to be aware of the limitations. I hope this post sheds some light on what WordPress or WP Hosting is and puts you in a better place to evaluate if you need WordPress Hosting for your site or not. If you have any follow up questions or thoughts, please share them in the form of comments in the comments section below, I would be more than happy to address them.

5 Tips for Hiring a Mobile App Developer

Mobile App Developer

It’s not surprising that many small businesses have started to realize the importance of developing mobile apps. As a matter of fact, it’s a sure way to attract more customers, market product or services and boost conversion rates. There are thousands of app developers online, but finding the right one isn’t an easy task. Avoid taking this decision in a hurry if you want to offer an engaging experience to your customers. Taking these steps will help you to choose the best developer for your app needs.

1.   Check their portfolio

Every professional app developer has a portfolio that contains their past projects. You must be wary of entrusting your project into the hands of a developer that finds it difficult to share his portfolio. This will enable you to get access to the look and feel of their apps. After downloading at the app store, take note of the UX as you use them. Imagine how you’ll feel if your app were to be developed in a similar fashion. A great number of your customers have interacted with unique apps and can easily spot the ones with low quality.

2.   Ask for their experience

It goes without saying that many inexperienced developers often claim that they are experts in order to attract clients. Truth be told, some of them are clueless about working on your preferred platform and handling complex projects. When it comes to app development, each industry has its peculiar requirement and challenges. An app developer that has more than just a basic knowledge of your industry is the best fit. More so, he should be able to utilize the best programming language with a history of building apps for reputable companies.

3.   Request for references

Don’t hesitate to ask for references once you discover an impressive app developer. They should be willing to share them with you if they are really confident about their skills. Authentic companies usually display testimonials from previous clients on their website. Endeavor to get in touch with the clients via the provided contact information. As you communicate with them, find out whether they were satisfied with the final product and the capacity of the developer to meet deadlines.

4.   Learn more about their team

Depending on the type of project, a web developer may not be able to handle everything alone. For instance, if the process involves creating a sophisticated app or using big data. In this wise, professional web development companies usually have other people like programmers and web designers as part of their team. The easiest way to learn more about them is to visit their websites or check their information on social media platforms, especially LinkedIn. In addition, you can contact them through calls or email.

5.   Know the cost

Various factors usually influence app development cost. An authentic app development company will charge more than someone who just completed an online course. Be prepared to invest in your brand’s development project if you want nothing short of the best. It’s not advisable to go for the cheapest option because of quality matters. The cost of hiring an expert is affordable and you can even find the one that snugly fits your budget.

Vlad Pshenychka is a freelance blogger currently working for Artjoker, a software development company that specializes in startups launch including mobile and web development. Our goal is to turn clients’ ideas only to excellent results!

How To Design Your Website To Maximize Traffic Attraction And Retention

Designing your website might seem like a matter of taste, but this is simply not the case if your end goal is to get as many visitors to your site as possible. You have to design your site with purpose, taking your intent into consideration as far as what you want to achieve goes.

If you want to maximize the number of internet users coming to your website that will actually stick around, there are a few things you’ll want to keep in mind. Oddly enough, many of these points for consideration can actually be thought of as fairly obvious once you think about it.

Easy On The Eyes

No one likes to visit a website that just screams clutter and horrible color palettes. This is supposed to be obvious, at this point, but far too many people seem to still create websites that bombard the eyes with far too much information. Not much can save you from that unless you actually redesign the whole thing, not even if you buy targeted traffic by the truckload.

What you really want to do in order to increase user engagement and retention is to give them a simple enough layout and design that they can take in at once without trouble. This means that in the one or two seconds they arrive at your site, they’ll already have some idea as to what it’s all about.

Efficient Navigation

Once you’ve convinced your visitors to actually stick around, you’ll want to give them an easy way to navigate your site. This means that every page must be clearly positioned on the menu in such a way that it’s intuitive to the users. If they are looking for a particular page, for example, they shouldn’t have to work too hard to actually find it.

This means your blog section should be prominently positioned right at the top. The same goes for your shop, services, about us, and so on. Getting quality web traffic becomes much easier if you remove all of the obstacles blocking your users from fully experiencing your site.

Obvious CTA

Just as you want to make it as easy as possible for your users to get around your domain, you’ll also want to do the same in leading them to your call to action. This means big, bold, and blinking buttons that practically scream “Click Me!”

Without obvious CTAs, some users are not going to be able to actually find what you are trying to sell them. It’s just a matter of fact that not all internet surfers are tech savvy. As such, they’ll need as much help as you can possibly give them.

Clear Content Structure

In case you are following some sort of content marketing strategy that involves producing high-quality articles or media, you’ll want to focus on the structure. Keep it clear, uniform, and consistent all through your site. This means that the fonts must be the same, spaces need to be systemized, and categorizations must make sense.

A lot of users can be incredibly neurotic when it comes to these elements. If they see one discrepancy, they lose motivation to read further and would simply leave your site.

5 Things You Didn’t Know About WordPress Website Builders

If you’re thinking about starting your own blog or website, then you’ve probably heard about WordPress, which is one of the most popular blogging platforms to use. However, whilst WordPress may have started out aimed at personal and small business bloggers who wanted to attract more visitors to their site with awesome content, it has now grown into one of the biggest blogging platforms and content management systems worldwide, offering much more than simply blog hosting. So, if you’re eager to learn more about WordPress, here are five facts about the software that you may not have known.

#1. Create an Online Store without coding

Today, business owners with all hopes and dreams can use WordPress as a base for their growing online presence. If you’re hoping to focus on selling products online rather than creating regular content, then WordPress website builder can help you out with online store capabilities provided through WooCommerce, a plugin which is available on the premium and business plans. You can create an attractive online storefront, upload attractive product photographs, videos, and descriptions, turn on reviews, and ensure a secure, user-friendly online payment system in just a few simple clicks. Many Premium themes are compatible with WooCommerce, allowing you to create a custom, unique site for selling your gear.

#2. Members-Only area

Many successful sites are membership sites or communities where people get together to discuss thoughts on a certain topic online. You might think about social media sites such as Facebook or Twitter where anything goes, or community forums that focus on a particular niche, such as parenting, gaming, or student life. If you’ve got a good idea that you think people will want to come together and talk about, you can use WordPress to put together a members-only website using BuddyPress, which ensures secure sign-ups and logins, organizes forums, and gives users the ability to personalize profiles. Using this feature to turn part of your site into a forum or chat room allows for optimal customer engagement and can help with market research.

#3. Get Paid on Time

If you’re considering setting up a business as a freelancer, then you’ll know that one of the most important things for you is making sure that you are paid in full and on time every time you do a job for a client. Using WordPress, you can set up your own secure invoicing system, which is much easier than creating invoices yourself, and cheaper than paying for a third-party invoicing service. Using a plugin called ApproveMe, you can manage all your invoices and sales, create and send digital invoices, and take online payments directly from your site. Even better, it is fully integrated with the most popular WordPress form building tools and online storage services such as Dropbox.

#4. Build a Mobile App

For business owners today, having a website alone is often not enough since most of the big names in business have already produced a mobile app. No matter what you are selling online, chances are that the same or similar product is available via an app somewhere. Thankfully, developing an Android or iOS app for your business is no longer an expensive and lengthy process with an app developer. Using WordPress, you can create simple mobile apps using your website as the backend with the help of AppPresser. This plugin includes a visual app builder that’s suitable for all experience and skill levels, and integrates well with other popular plugins such as WooCommerce and BuddyPress.

#5. Create Micro-Sites

Lastly, WordPress supports a large network of sites under one main install, allowing users to create a network of micro-sites. An example of this would be colleges and universities, which often use micro-sites for each department or campus whilst under the same college branding. WordPress Multisite is included in all free and paid WordPress installs but is deactivated by default. Multisite is also a useful tool for directory sites.

As you can see, WordPress is no longer a simple tool for creating engaging written content! No matter what type of business you are considering starting, WordPress is the ideal tool for creating attractive online stores, engaging online communities, and managing your business payments and income. If your brand continues to grow, you may even find the use of WordPress multi-site useful, and there’s no need to find an additional tool for app-building.

Do you know anything about WordPress that you think is worthy of a mention? Which features do you find the most useful for your business? We’d love to hear from you in the comments.