Should Small Businesses Outsource Social Media Management?

Money management is paramount for the success of any small business out there, no matter the domain of activity. You want to be sure that you are going to control finances. This is a lot more difficult than you may think. Combine this with the fact that having a social media presence is a necessity for every single company and it is easy to understand why you need to be extremely careful with all choices made.Continue reading →

What to Include on an Auto Repair Shop Website

Many auto repair shop owners think that they have no business being online. After all, car repairs can’t be done over the internet! However, if you’re thinking of starting an auto repair shop or are looking for new ways to bring in more customers, going online is just what you need. Having a good online presence isn’t exclusive to worldwide corporations – it can be highly beneficial to small, local businesses too! To make sure that you get the best results possible from your auto repair shop website, we’ve listed some of the essentials that you should include.Continue reading →

What Should You Consider When You Choose A Policy For No Exam Life Insurance?

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Every single person in the world can benefit from life insurance. This includes the person that brings in the highest income in the family, the elderly, singles, married people and youngsters. Choosing between medically underwritten insurance and the no exam life insurance is something that is necessary. The insurance providers that offer the no exam option will learn info about the health of the client from different sources like the MIB (Medical Information Bureau) instead of requiring a specific medical exam.Continue reading →

Tools and Products Every Website Developer Should Know About

Today’s website developers have to have a range of skills to meet the needs of their clients. These skills range from analysis all the way to graphic design skills. This means you have to be able to work efficiently at each different type of task. Thankfully, it’s much easier to do this now because of the latest developments online. A wide range of useful tools and products are available to access online or download to your computer. These are the main types of tools and products that are helping website developers today.Continue reading →

MTI Magnolia Telecom Reviews: Balancing Features with Cost

The New Year is off to a rough start in Canada. The TSX has experienced a loss every day of 2016, the Loonie has now reached a 12 year low and oil prices have fallen to below $40 dollars a barrel. Canada’s widespread financial hardship has prompted analysts to speculate a recession may be on the horizon for not only Canada, but our neighbour to the south as well.Continue reading →

Four Reasons Why Your Business Needs a Mobile App

If you think that mobile apps are exclusive to the big brands such as Wal-Mart and the Bank of America, you couldn’t be further from the truth. In fact, more and more small businesses today are developing mobile apps in order to follow the mobile trend, understanding that having an effective mobile strategy often involves more than simply having a mobile friendly website. When it comes to taking their marketing strategy to the next level, companies of any size are ahead of the game by having their own mobile app. We’ve listed some of the great reasons why your business should launch a mobile app as soon as possible.

Four Reasons Why Your Business Needs a Mobile App


Customer Visibility

Statistics show that the average American spends at least two hours a day on their mobile device, and whilst only a few applications will probably make up the bulk of their main usage, it doesn’t change the fact that each user will need to unlock, scroll through their apps, and scan their mobile device to find the app that they want to use. Since the mind subconsciously records every image, text, and app icon that it comes across, being ‘in the way’ when users are scrolling through their apps to find the one they want to use can actually be an advantage to your company.

A Direct Marketing Channel

Apps provide a number of different functions from listing general information such as prices, booking forms, user accounts, search features, news feeds, direct messages and much more. One of the largest advantages to having a mobile app for your business is that all of the information that you’d like to provide your customers with is right there at their fingertips, including any special sales and promotions, which you could even notify your customers about through push notifications. This brings you even closer to a direct interaction with your customers and ensures that you stay updated with your marketing schemes.

Wider Range of Devices

Although having a mobile-friendly website allows users to view your site on a smartphone or tablet device, having an app ensures that it is even more optimised for use on these gadgets along with others. Many online shoppers prefer to use an app rather than the browser when it comes to making purchases, and developing a mobile app which users can easily download and use on all of their gadgets. Other devices such as Android TV boxes also support the majority of Android mobile apps, meaning that your content and products will be available to customers on an even wider platform.

Customer Loyalty

When it comes to on-hand information, it makes more sense to digitise any loyalty schemes that you have in place by launching a mobile app. Since more people are more likely to have their phones on them than the old point-collecting loyalty card, make sure your customers don’t miss out on collecting loyalty points by using their smartphone instead.

There are many more reasons why you should develop an app for your business! If you can think of any further benefits of having a mobile app, let us know in the comments.