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Publishing a newsletter with industry news, promotions, and informative articles and insights may not deliver a targeted return on investment; however, as one of the most cost-effective forms of digital marketing, a newsletter provides an opportunity to deepen and enrich your relationship with your customer base, establish your business as a thought leader in the industry, and provide a source of trustworthy information that influences the future purchasing decisions of its readership.

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A newsletter can enhance your business’s reputation

Done well, a newsletter can be invaluable in positioning your business inside the industry it serves. Focussed on providing exclusive news, insights and useful links, your newsletter can establish your business as an expert and a go-to resource when it comes to the products or services you provide. Your newsletter will compete with a variety of spam and email marketing and will need to employ attention-grabbing headlines and offer undeniable value.

Once established as an oasis amidst the digital noise, your readers are likely to share your content, helping you to grow your subscriber base and therefore the number of people aware of your business and what it provides.

Communicate your business values

While your business’s bottom line is important, your potential customers want to know that you are ethical and care about and have a solution to their problems.

A Dublin SEO agency such as rycomarketing.ie knows that a newsletter can be a brand shaper that communicates the values of business. Your newsletter can further conversations inside your industry, confirming your business as invested in the future and pro-active about ensuring best quality and customer satisfaction.

It is important to consider the needs/wants of your readership and use a solution-based approach that leaves your readers with the sense they have been helped and left empowered. This includes the decision to use your products or service.

The importance of consistency

Experts advise that the timing of your newsletter is as important as the value of your content. Tuesdays, Wednesdays and Thursdays are the traditional favourites, says MailChimp, with Thursday between 8am and 9am the best time to send emails.

It is important to create a schedule that your readership can rely on. This helps to fortify trust and reinforce that your business is reliable.

When looking to sell your old mobile phone or more modern smartphone, it is a bit of a minefield. Do you try to sell it online and risk a return due to a scratch the buyer took a dislike to even though it was pointed out in the description? Or do you try to find a local, private buyer who can come to you?Continue reading →

As businesses grow, it’s not uncommon for them to add physical assets to the wealth that comes and goes from within. Owning property is one of the ways for a business to add value to itself, and for many growing businesses, buying up the office space (or other structure) in which the business is conducted may be one of the best business decisions that can be made. As with any real estate purchase, there are many considerations to be thought about long before a property is closed upon. Here are some of them, both pros and cons for the buying up of professional real estate structures on the part of growing businesses.

Pros:

• Building Assets. Many businesses increase their value by owning or building professional real estate. Even in a worst case scenario where a business goes bankrupt, the ownership of professional spaces is sufficient to buoy a business through difficult times. In a case like this, the space may be sold, but your business allowed to stay on as a tenant for the new owner. In the best case, it’s equity that can be later “cashed in” to provide an investment into a growing business sector. Or it can simply remain equity, which will increase the price of the business if you ever decide to sell.
• Personalization. A business space that is owned by your company is yours in every sense of the word. Need to adapt it to the specific needs of your business or your business culture? Fine, do it. Need to add additions as your business grows, for example, expanding the number of bathroom partitions? Fine, do it.

  Need to make big internal changes, knocking down walls, installing acoustic wall panels or recreational putting greens for your employees?

  Fine, do it. Ownership of a business space is essential for many of the most creative businesses, and it’s one that you might do well to take advantage of. Visit us here to compare loans in Europe for spaces such as this.

Cons:

• Spreading Yourself Thin. Many businesses are not ready to buy real estate, specifically because it’s too much time, money, attention, and energy to take away from the core business. Top finance blogs explain the finer points of when it is time to buy real estate, and for your business the answer might be “not right now”.
• Liability. Because a nice new building is not always affordable for a growing business, you may only have “fixer uppers” available to you. This may turn out well, as improved real estate may be worth more than the combined total of initial price and renovations. But if something goes wrong (the roof collapses, the floors buckle, the pipes go out), the business owner is liable for the costs, and for the safety of his or her employees. For a business that’s just able to scrape by with the combined cost of business and the new real estate investment, a disaster like this can make a growing business sink. At RSG Roofing LLC, they recommend that their clients at least get the building inspected and brought up to code before allowing anyone to work in it. You don’t need to make it into the building of your dreams; just make sure that it is safe for your employees. This should prevent you from being liable for negligence should anything go wrong down the line.

We see CGI everywhere, but it goes largely unnoticed. In movies, for example, seamless special effects make the impossible possible, and digital “synthespians” are taking major roles in the latest blockbusters. CGI is at the core of many TV ads, bringing products to our screens in new and innovative ways. In the world of architectural and interior design, it is no different.

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Endless Possibilities

With the advent of photorealism, CGI has opened up a whole new world of marketing possibilities. The line between digital and reality has been breached to the point where photorealistic representations of a manufacturer’s product can be displayed to maximum effect through an infinite choice of environments.

This flexibility of CGI means that products can be showcased in homes that haven’t been built yet. Realistic architectural visualisations can help win planning approvals. Kitchen, bathroom and furniture manufacturing industries have realised that CGI has reached a point where it is a viable and successful alternative to traditional photography. As a result, digital imagery companies are becoming more closely associated with all of these industries along with print, advertising and marketing agencies as they work to bring their buildings and products to life.

Red and Gray, a company that produces 3D digital images in the UK, recognises that the digital context in which the product is shown is as important as the product itself. The reality is in the detail; how a stream of water runs from a particular shape of tap or how the 3D geometry of a wall is deformed to give an impression of uneven brickwork, and adding landscaping for outdoor views, ensuring that the illusion of realism is never lost. Once we’ve reached this level of perfection, however, where will CGI technology take us next?

A Virtual World

In an interview with architecture and design magazine Dezeen, 3D artist and designer Olivier Demangel predicts the next step will be through using Virtual Reality technology, providing clients and consumers with a truly immersive and interactive experience. “We could expect an empty room with positional tracking dedicated to VR in every architecture practice, for testing new designs,” he said.

Until then, however, we can expect the fine line to almost disappear as digital imagery companies strive to produce images that are so real, you have to look twice.