As we round the corner on 2017, several design trends have emerged and should propel us well into 2018 and beyond. Visitors are more savvy than ever and are tired of the same old same old. Study these trends and you’ll be able to stay on top of the web design game well into the future.
Clever, User-Friendly Graphics
In 2017 people have pretty much seen everything when it comes to website graphics. You have to give them something they haven’t seen before, add some novelty to your site, or take an old concept and give it a new twist.
One way to do this is to create design graphics online and put them through an A and B split test to see which one works best. You can quickly use audience reaction to guide your next move and give them what they want before they even know they want it.
It’s All About Typography
Typography has been popular since the dawn of graphic design, and shows no sign of slowing down. if you can come up with an eye-catching font and make it stand out among the other graphics on the page, you may have found a winner.
There are more fonts to choose from than ever before, with new ones being created daily. In this respect, it makes it easier to wow your visitors with a new font. On the other hand, it is up to you to present that font in a way that is appealing and in their comfort zone.
New and Exciting Layouts
The way your pages are laid out means a great deal, and this year we’ve seen designers go to great lengths in the pursuit of new page layout ideas. Always push the envelope with layouts, with one foot in the box doing what’s proven to work, and one foot outside the box trying new things and testing them out in the real world.
Fun, Quirky Animations
Animations are always a big hit when they are done right. You don’t need to have CGI-style, Pixar-grade animation, in fact simple animation is all the rage, and easier to pull off than you might imagine.
You can have a vintage or retro look to your site, and give things a rudimentary animation and your visitors will still appreciate the time you spent to get things moving. As long as your style of animation matches the style and theme of your site you’re all set.
Content Gets The Spotlight
No matter what you do design-wise on your website you don’t want to lose focus of what really matters. People are there for the content, so make sure you are displaying it in a way that makes it easy to consume, whether it is text, images, or video.
It’s easy to get caught up in thinking that you need a lot going on at your site in order to impress your visitors, but the saying “content is king” still applies and is something to keep in mind throughout the entire design process.