Launching a website is something that is quite simple but so many mistakes can be made. You need to be sure that you are going to launch a site that is as effective as possible, based on what your target audience wants to see from the sites visited. Different website problems can appear but those that we will talk about now are so much more common than what many believe.
Mobile Incompatibility
This is one of the most important things that you have to take into account when you launch a site. We say this because the number of mobile device browsers that exist right now is constantly growing. You need to be sure that you use proper responsive design or you will miss out on so many opportunities.
That is especially important in the industries where mobile device use is high in a natural way. For instance, running an online gaming website like Netbet would not be effective if 50% of the possible players would not be able to use the content offered.
It does not matter if sites were originally launched before responsive website design was the case. Right now you have to be sure the website is responsive.
Not Having A Target Audience
If you do not know what your target audience is, there is a pretty good possibility that your site will be built in a way that is not at all effective. What you have to remember is that when there is no target niche determined you do not know what the main focus of the site needs to be. You will launch things that are not going to be effective and content is most likely not going to be as relevant as it should be.
The good news is that you are going to naturally have some sort of demographic available for your content. The business’ target audience is obviously set up and you can so easily end up with good results when you just conduct a little more research.
Really Poor Navigation
Most people do not have web design background so navigation is not something that is often considered. However, it is important that the visitor will easily find exactly what he is looking for. At the same time, good navigation is a very important element in SEO and usability. Make sure that you include all that is necessary from breadcrumbs to a really good menu.
Having Broken Links
Responsive design, navigation and target audience are normally very important but even when you have all these in place, when the links present are broken, usability is very low. Most site owners do not actually think about checking the links on the site but when there are broken links present, the site ends up with huge problems in rankings and usability.
Always be sure that you check every single aspect of the website. If you do not do this, huge problems will appear and the results will be a lot lower than what you could have.
