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If you want to make your website stand out from the rest it’s a good idea to know about the latest trends in graphic design and programming; they can help you to create an impressive web presence. Remember that your website is your digital shop window and it’s your opportunity to engage with potential clients and customers. You want to be seen as a business that is current and embraces the latest innovations.Continue reading →

Virtual reality has become very popular and its being said that 2016 may be the year of virtual reality after all! It is for teenagers and adults alike who love the magic of graphics, animations and most of all, to be able to interact and talk to others. For the past few years, virtual reality has literally been some demos and works in progress games. Now, we have the Oculus Rift and HTC Vive and finally some proper games to play! Here we have put together a list of our favorite virtual reality games and experiences so far.Continue reading →

These days, just about anyone can set up a website. Unfortunately, this makes it easier for scammers and hackers to victimize unsuspecting shoppers. If you want to shop online, it’s vital that you know how to check whether the site is secure and legitimate.Continue reading →

USAA, which stands for United Services Automobile Association, started almost 94 years on June 20, 1922. USAA now has 19 financial centers and was ranked No. 1 in MSN Money Customer Service Hall of Fame.Continue reading →

Today various processes with regards to a number of businesses are conducted online. In order to save time and minimize usage of documents, a lot of organizations have gone digital when it comes to exchanging documents with customers and other authorities. The process helps save time and also provides ease in exchange saving time and money.Continue reading →

Sourcing your IT services offsite is becoming a very popular and effective business move for many businesses. This approach is cost-effective, too, saving a lot of money and in many cases, a lot of downtime. Continue reading →

In order to succeed in today’s fast-paced, web-savvy business world, every company needs a dynamic, attractive website. There is no way any company can expect to keep their brand powerful and attractive without an online presence. While older directories from the bygone days of telephone still exist, no company can expect to survive without having a visible online presence.Continue reading →

The first part of the series on preservation of scientific data discussed the challenges to generate adequate scientific data from sample. The next step is data management. In its simplest form, the data must be documented, digitized and stored in back ups or storage systems like the hard drives. An one time bout of data like those associated with earthquakes or astronomical phenomenon can be compressed and stored in this way.Continue reading →

Content outsourcing is now one of the staple industries online. It’s particularly useful for website owners, because it ensures a large range of sources for materials across their industries and areas of specialization. Whether you’re selling washing machines or debating existentialism, a good outsource for content is worth having.

Getting it right when you’re getting it wrong- Outsourcing problems and solutions

If you’re trying to maintain a flow of new materials, and you want to maintain standards, there are also some possible major issues:

• Communications skills: Some people really don’t get it when you ask for content, information or style. A single piece of content can cause an epic of emails trying to explain the obvious. Forget it. Find someone who speaks your site’s language.
• Outsources which want to put in multiple links: Backlinks are OK and controllable, but putting in large numbers of links, all of which take people offsite, isn’t exactly helping. State your link policy upfront, and stick to it.
• Content recyclers: Few professionals are stupid enough to recycle their own or other people’s material, but some “agencies”, (usually in Europe through UK based sites), have stock pieces that do. This is a recipe for trouble, and the solution is to use the word “Copyscape” very visibly.
• Plagiarists: Not as common as they used to be, they still exist, and so do their bizarre “articles”. Another description would be “walking lawsuits”. Just mentioning Copyscape works on these idiots where reason usually doesn’t.

Important note: There may be a hostile reaction from the original sources of content, with good reason. Don’t argue, (it’s not worth it) just take down the offending pieces, apologize, ditch the plagiarists and get better outsourcers.

Getting it right

You can get good content, simply by being a bit fussy, and above all by checking what you’re getting.

• Deal with professionals only: The best agencies and freelancers will give you “custom” service, and have their own built in quality controls. They can also prove their credentials as content providers. You won’t have to slave over typos or spend time worrying about content issues, and you’ll have a true B2B relationship.
• Matching styles to websites: Some outsources are natural fits, but many aren’t. Test pieces should tell you whether an outsource will work well on your site. Start with a “probation” piece for the outsource, so you stay in control. (With contracts, you can specify “on acceptance”, so you’ve got that angle covered.)
• Technical content: Many sites, particularly business sites, need industry-specific information. That raises the bar significantly for content issues. Specify exactly what you want, (which simplifies things considerably for the outsource), or use examples, even your own technical materials, and turn them into consumer content.

Outsourcing can be very simple and very productive. You can get the best people on Earth with a few clicks, and set up your content for years to come and get on with your business. It’s worth it. Good content is what makes or breaks a site.