Did you know that Pay-Per-Click (PPC) advertisements are very effective in getting you the results, whether you want to build your brand, get more sales, or improve your exposure and views? However, this only works when you have an excellent PPC ad campaign that delivers the results you need. What if you’re not familiar with how to start creating a PPC ad campaign for success?
Read on as I show you the different tips to get the best results without too much effort.
Tips to Create an Effective PPC Ad Campaign
You can hire Adwords Melbourne for effective results and reach goals in your PPC ad campaigns, though you will still need to learn about creating a good ad campaign. This will teach you more about the digital marketing industry and creating your own campaign when needed.
With that in mind, here are tips you can follow to help you achieve goals:
- Select the Right Platform
The first thing you need to do is to figure out what platform you should run it on. While Google Ads is the most popular PPC campaign, there are social networks that can be deemed just as effective, offering PPC ads. Here are the common ad platforms and how they work:
- Facebook Ads have sponsored posts on newsfeeds of users identifying with your specific audience characteristics that you and the advertiser sets.
- Twitter Ads are similar to Facebook Ads. You can select between various advertising objectives, so you can promote posts on newsfeeds of those that match your choices.
- Google Adspermits you to pay for high-ranking spots on Google’s search engine results pages, among its other web properties. There are different ads you can invest in, which I’ll be tackling in the next section.
While different platforms, they perform similarly. It appears on target viewers’ feeds, and you are only paid for every click.
- What Kind of Ad to Invest In
Regardless of what platform you choose for your PPC ad campaign, you will select the kind of ad you’d invest to pay for clicks. Here are the different ad options you can consider:
- Display Ads are your typical banner ads appearing everywhere in your Google ecosystem, like Gmail, YouTube, among other similar domains.
- Search Ads are what is best used with a PPC ad campaign, which is a part of search engine marketing. Google’s Search Ads will show your landing page as a hyperlinked search result when users place in your chosen search terms.
- App ads are helpful in promoting apps you developed and are now on sale on Google Play, which is Google’s app market. With this type of ad, the search engine will synthesize your ad’s artworks using the download page contents of your app. These ads would appear around Google’s ‘ecosystem’, which is Google Search, Google Play, and YouTube.
- Video ads appear on YouTube and other Google partner platforms. You can run video ads before, during, and in the final parts of videos.
- What’s Your Budget and Bidding Strategy?
PPC ads are beneficial because you get to decide how much to spend and how much you’re willing to pay for any clicks you receive on your PPC ads. That way, you won’t go over your budget.
For Google Ads, you can set a daily budget. As for Facebook and Twitter, you select increments to place payments in.
For instance, you can allot $1,000 for PPC ads. But before that, you need to identify how many campaigns you can run. Let’s say you’d like to run ten ad campaigns, which will make it $100 each.
Once you settle on how much you can accommodate for each campaign, divide $100 by how many days you’d like the campaign to run. If you want it to run for 10 days, then the daily budget is $10 a day.
But, there is another thing to consider when setting your budget. Not all audiences and topics will have the same value. Certain audience segments, interests, and most especially your chosen search terms will have different costs per click.
PPC platforms would have an auction system, so you can decide how much the audience criteria costs you. Here are the different bidding strategies to choose from:
- Cost-per-click bidding is when you pay Google for every time someone clicks your ad.
- Cost-per-thousand viewable impressions bidding is when you pay Google when users see your ad 1,000 times.
- Cost-per-acquisition bidding is when you pay Google every time someone clicks your ad, though the amount paid is optimized on the price it costs to get the customer or conversion
- Cost-per-view bidding is when you pay Google for every time your video ad is clicked on, viewed, or engaged on platforms.
- Customize Your Audience
With whatever PPC platform you select, you can choose to whom the ads are reached out to. You don’t get to choose specific names, but you do get to select the type of people who see your ads, choosing your audience based on location, interests, the apps they use, the searches and keywords, among other demographics.
You may also create a custom audience with their own custom affinities or intents, helping you tailor the PPC campaign to the “correct” people.
When you already have your target audience, you can start putting in specific search terms where your ads will appear on, based on what users search for (if you choose Google Ads). However, be wary with how many keywords you’ll choose for every ad campaign, as the more keywords you select, the higher your chance your keywords may end up to the wrong audience.
I recommend that you begin with just one or two keywords first, those which are higher in search volume while matching the intent of the target audience. The next thing you should do is to begin organizing your ad campaign into ad groups, which allows you to further customize your search terms to make sure all your ad campaigns will appear in front of your target audience.
Wrapping It Up
In the paid search industry, you need to learn through testing your calls-to-action, ad copies, images, headlines, keywords, and everything else in your PPC ad. However, I know how tiring it is, with all the effort you’ve put. With the proper planning and campaign execution, you can minimize the effort but still improve your ad performance, increasing conversion rates.
You can start off with these tips on creating a great PPC ad campaign. Begin implementing these tips and monitor the progress for better results now! If you have any questions or would like to share your own ideas on how to improve PPC ad campaigns, share it in the comments section below, all your thoughts are appreciated.