Anyone who’s tried using Facebook ads knows that it’s more complicated than it seems. Due increasing completion, Facebook Advertising is only getting tougher every day. To help you stay on top of your game, we’ve put together a few tips.
Test Multiple Designs
One of the most important things to remember about Facebook advertising is that you never know what will work best until you experiment with your designs. Never assume that an ad is most effective in its present form. Instead, thoroughly test every aspect of your ad to ensure that it is working optimally. Even once you’ve have optimized an ad, remember that the market constantly changes. What worked great a month ago may not be effective now. For these reasons, creating ads should always be viewed as a dynamic process.
Create Buyer Personas
Businesses typically have a wide variety of customers that can be divided into different categories with different needs. Creating buyer personas is a great way to keep track of your different types of customers, and to ultimately create more effective ads. The idea behind buyer personas is to create templates of typical customers, and to design ads that appeal to your templates. Try to learn as much as you can about your customers to develop the most effective buyer personas.
Add Social Proof
Although nobody likes to admit it, fear has a strong influence over us all. If a customer perceives purchasing something as a potential risk, they are less likely do so. On the other hand, people almost always go for free products because they are low risk. Although you may not be able to make your products free, adding social proof is necessary to reduce fear and let potential customers know that your services and products are legitimate. One great way to add social proof is by including testimonials in your ads from individuals that are well-known in your industry. If that is not possible, encourage your past customers to write testimonials.
Every marketer out there understands that this is one of the most important parts of any marketing campaign. Call-to-actions are highly effective for all kinds of ads, because they guide customers through the purchasing process. With call to actions, there is no ambiguity for customers, making it more likely that they will make a purchase instead of getting lost trying to navigate your website.
Now that you know how to treat designing ads as a dynamic process, utilize buyer personas, add social proof, and guide your customers through transactions with call to actions, you are well on your way to leading a successful Facebook ad campaign. Although putting these tips into practice may initially be a challenge, once you master them you will consistently maker better ads.