If you work in the real estate business, you may be wondering how you can reach more potential clients and improve your company’s visibility. While the real estate market can sometimes be up and down, focusing on improving your marketing efforts and connecting with clients can help you stay afloat even when times get tough. If you’re not sure how to stand out from the competition, here are a few top tips to get you started.
1. Send Ads in the Mail
While digital efforts are becoming increasingly important, especially for younger, more tech-savvy homebuyers, mail-in advertisements continue to be one of the most effective strategies. With real estate direct mail, you can reach out to potential clients directly and highlight some of your biggest accomplishments to help draw them in. Be sure to include some contact information, too, so clients know where to reach you.
2. Set Up Social Media
If you’re not already on social media, now is the time to start creating some accounts. You’ll want to have pages on the major channels, like Facebook, Instagram, Twitter and Pinterest, and post updates regularly to keep followers engaged. If you’re a pro at taking well-staged photos of houses you’re selling, this format can lend itself especially well to pulling in more followers. A nicely curated page of photos and helpful information is sure to bring in more business.
3. Consider Producing Content
Finally, even outside of your social media channels, you may want to produce additional content to help inform potential clients. This can also be a good way to get their contact information. For instance, if you have a website, you can offer a free informational ebook download in exchange for the user’s email address.
The real estate market can sometimes be unpredictable, but building your brand and improving your marketing efforts can help keep your business as stable as possible. If you’re looking for ways to stand out from the competition and connect with potential clients, try these three simple ideas.