The most important aspect of good SEO is writing high-quality content and it should be a key aspect of your SEO strategy. Content writing as a skill can be learned, but it requires some creative writing skills. If we are being honest, most of the blogs that we see are hardly readable and not at all informative. They are neither entertaining nor inspiring. I’m not asking you to be GB Shaw here, but you can try a little harder to write well.
I’ll try to convince you as to why you should be doing it through this post.
1. Clarity means more people will get you.
It doesn’t matter if the aim of your article is to entertain, to inform or to convince people, if you article isn’t articulated properly, your intent will be lost. Poorly written content isn’t very interesting to read and would loose engagement sooner. People would find it all the more difficult to understand your message.
Before you start writing, structure your content and be clear about the intent of your post. Every blog post will be carrying some kind of a message. What are you planning on saying? A message could be very simple and plain. An article on your site could be trying to educate people about the varied features of your product, or maybe try and explain your shipping process.
If an article is poorly written, there are much higher chances that readers won’t be able to understand your message. If you write a well thought out, properly structured blog post which is free of typos, there are much higher chances that readers will be able to understand the message you are trying to convey.
For example take a look at this review article on the Cosmopolitan Hotel. It is very clear, well structured and to the point.
2. Reducing bounce rate
If you are able to develop the skill to write content that is well-meaning and properly structured, there are much higher chances that people will stay on your website longer and read your complete post. This will make sure that your bounce rates ae lower and it will eventually mean that your rankings will improve in search engine result pages.
3. Increase in trust
Well-crafted pieces of article will make sure that readers trust you more compared to other blogs in your niche. If you are able to create content that reads well and is devoid of typos, it will seem all the more professional and valid. This will make a lot more people trust you and your blog. If people are able to trust your blog, it means good business. They will come back to your website for more of your content, follow you and even buy your product.
4. More Social Media Following
Well-crafted blog posts are much more likely to be shared on various social media networks and have higher probability to be talked about among friends. If a post is to be shared on social media, you will have to take the effort to convince the reader to read your article first. All the more important is that someone will have to think that your post is awesome enough for them to share it on their social media networks. Most people think that the posts they share are a reflection of themselves, their thoughts and ideas. They just won’t share badly written articles on their social media timelines, because that will reflect badly on themselves as well.
Conclusion: Good quality content will always help you reach higher ranking and which in turn will help you get higher conversions
Writing good quality content won’t improve your SERP rankings instantly. It’ll be highly beneficial in the long run, as it will have a huge positive impact on your SEO. Well crafted content will have lower bounce rates and will have higher chances of grabbing a lot more eyeballs through social media attention.
I hope this article helped you in understanding the importance of good quality content for SEO. If you have any doubts let me know through the comments and I will clarify it. If you have any suggestions on improving the article, let us know that through the comments as well.