It does not matter what you are doing, research is the key to everything.
When you are operating a business, it is normal that you will work to improve your online presence. You will always want to rank among the top pages of the SERP or search engine result page.
For that you need to invest in SEO or search engine optimization. You also can think of PPC as well. For that you can download a number of tools for free from The Pirate Bay.
Whenever we will talk about SEO one thing will always come along the way and that is the keyword. Now the question comes, what are keywords?
What Are Keywords?
Keywords are the phases or words that search engine users type into the search engines for finding what they are actually searching for. They might be looking for an answer, a service, or a product.
5 Keyword Research Tips For SEO & PPC
Now, you know what keywords are. On the basis of your business and what your target audiences are looking for you need to optimize your website and content as per some particular keywords.
You just can not start working with any keywords and expect great results. There are some proper techniques for searching the right keywords.
Here, in this article we are going to provide you some really effective tips to search for keywords, which will help you get more traffic with SEO and PPC as well.
Tip No. 1: Make The Most Of A Simple Google Search
For your research, Google is a great starting process. Just visit the search engine or Google and type some general keywords, which are related to our industry and business. You will get to see that Google is also suggesting some autocomplete suggestions.
Suppose, you are running a printer business. Now, if you type ‘best printers’ in the search bar it will suggest your ‘best printers for home’ and a lot more. You can use them.
Tip No. 2: Use Google Keyword Planner
Now, you might have prepared a list of great keywords for your business, now it is time to utilize the power of Google Keyword Planner. The previous one is great for starters, but with time you need to opt for advanced research into analysis.
Google Keyword Planner is a free tool of Google for analysing your keyword ideas. This tool will provide your keyword difficulty along with monthly search volumes.
Tip No. 3: Analyse The Keywords Your Competitors Are using
You and your competitor are sharing the same market and also targeting the same category of consumers. So, it is obvious that the keywords that are working for them, will also work for you.
You just need to filter out the keywords which just go perfectly for your business as well, and also have the capability of attracting more traffic to your website.
Tip No. 4: Make The Most Of Google Analytics
Google Analytics is nothing but a comprehensive service, whose uses are manifold. However it can be a little daunting if you are just trying your hands on.
Along with checking the search volumes and conversion, you also can use Google analytics for keyword research. This tool is completely free and hassle free. You just need to sign up to the tools to use it.
Tip No. 5: Consider Negative Keywords
When you will have a clear idea about what keywords you are targeting, you should also have proper understanding of those keywords you do not want to target.
Negative keywords let you eliminate your ads from searches, which use particular phrases or words. This way you will be able to stay away from irrelevant traffic, which might be visiting your website.
Finally, Make The Most Of It
You are searching for keywords and phrases.
It might excite you as you are going to create new content pieces. But, what about the existing content you have? You also need to find ways to integrate some keywords into the content. Keywords are what your consumer is looking for.
Thus, you need to ensure that you are providing them the proper solution.