When you are a start-up company or even a long established company, you don’t necessarily have the budget for huge marketing campaigns. When ROI is far from guaranteed, it is tempting to hold back on marketing altogether but then how do you attract new business? If you have a really limited budget but you know that you need to somehow attract new customers, here are some free or cheap solutions that you may want to give a try:
If your business doesn’t currently have any digital presence then you are certainly missing out on huge business opportunities. Perhaps it is the expense that is holding you back from getting a website set up for your business? There are a lot more options these days for setting up websites, so you do not necessarily need to hire an expensive developer to get one set up for you. If you are a relatively small business then you may want to consider using a free website builder as offered by a number of different hosting services including GoDaddy and SiteGround.
They will provide you with all of the tools that you need to get a website set up and live, completely for free. There are some drawbacks of setting up a free website but if your options are between a free website and no website at all, surely the best option is to get one out there? Many free website providers offer easy website builder tools to help novices to get their first website online.
Free Email Campaigns
Sending an email from your standard email account will not look half as professional as using a responsive template that you can add your branding and images to. If you want to capture people’s attention with your email marketing campaigns then there are companies such as MailChimp that will allow you to use their templates and monitor the success of your campaigns. You can get a lot of their services for free, so unless you are looking to send your campaigns to larger volumes than MailChimp allow (in their free plan), you can do it all completely for free.
Social Media Accounts
The more channels you can use, the more people you can reach, so explore the different social media platforms that you can use to promote your business. Some platforms will suit different businesses more than others. As a starting point, you can look at LinkedIn, Facebook for business, Twitter, Pinterest and Instagram. You can also use Hootsuite to help you to manage multiple social media platforms to save you the time and effort of logging in to each account separately to share content.
If you are spending ages developing content to go onto your social media accounts like banners etc., have you thought about using a company like canva.com to use their templates and free icons and images? You can quickly develop designs for all kinds of marketing material without spending a penny for the design. Canva enables you to create social media content, posters, flyers etc. with considerable ease and to a professional level.
There really are lots of free and cheap marketing options out there and if you prefer to use direct marketing like mail or flyers then always look out for offers that Vistaprint and other popular online printers offer. If you go to a local printing company, you may find that you could make considerable savings by switching to an online printing provider. Don’t put a hold on your marketing when you run out of budget, simply look at cheaper marketing options!