Like many American cities, Boston’s sewer system is one of the oldest in the country, and leaves room for a huge amount of business for contractors across the country. But how can this business be captured, and where do potential customers look to find someone who can provide it? It’s quite simple, they search via a mobile device. The simple fact is that when there is a toilet overflowing in a house, or a blocked drain, that is the first place a potential customer looks to find a solution, typically delivered via Google. As a result, good web design is key to capture any of the demand coming into a site via those transactional searches.
Home repair and anything to do with underground plumbing is notoriously expensive, and as a result customers will tend to shop around. Three factors determine whether or not a potential customer will retain a given service; trust, cost, and availability. These are not terribly different from any other online purchase, but they matter far more with high value items (a sewer replacement can cost up to $30,000). To that end, a site must not only look professional, but contain extensive information that is relevant to the topic at hand.
Building Trust in the Digital Space
For example, an explanation from the Boston Water and Sewer Commission, centered around the fats the city has two types of sewer systems: separate and combined. The separate system carrying only sanitary flow, and the combined system carries sanitary and storm drain flow would be excellent. The fact this combined drainage system is more prone to blockages and service problems. In addition, this combined system is the oldest in the city and represents 20% of the city’s sewer system, so may explain to a customer why they are having so many issues with their home, and thereby inspiring trust and forming the first part of the require three elements to generate a sale.
2.) Justifying Cost in the Digital Space
Pipe replacement can be expensive, and a potential customer will always seek an estimate first. This functionality is key for any successful site, but even more important is an explanation of what method is being offered and why it offers the best value for money.
For example, the content below details a plan to replace the old combined sewer systems using a trenchless sewer repair method, or one where no large scale excavation is required saving thousands of dollars in labor and landscaping. That means that the customer would be investing in a solution that not only will save them time and money, it will also guarantee that the new pipes last for decades. However, the next few sections offer insight into a business experience.
Ex. How We Do It (Show Previous Experience)
At New England Pipe Restoration, we specialize in trenchless sewer repair services for the entire Boston area. We have use the trenchless rehabilitation method to renew the sewer pipes of the Cumberland County Civic Center, and Montclair University, just the name a couple of examples.
Ex. Benefits of a Trenchless Sewer Repair Service (Show Value of Service)
Traditional pipe repair methods are so ingrained in our minds that talking about a different method may be faced with resistance. No matter how effective the trenchless repair method is, unless we see the benefits one by one.
It is Faster
Digging a trench takes days. Plus the time it takes to repair or replace the damaged sewer pipe, and the time it takes to put everything back together. In the end, you’re looking at weeks of work just to patch a small sewer leak.
Our trenchless solution takes hours to finish. We are in and out of your property in the same day.
It is Cheaper
The biggest cost of a traditional sewer repair is digging. Take that off the table and you save a big chunk of money. Even if the trenchless repair cost per square meter is a big higher than the traditional alternative, you can still get your entire sewer system renewed for half the cost of what the old way would have cost you.
It is Better
Digging a trench causes shifts underground that you have no way to know how they’re going to react over the years. That, and if all the repair crew did was patch up the old pipe, you have no way of knowing how long it’s going to be before you are calling the repair guys again.
Instead, we like giving our Boston people the guarantee that your new trenchless pipe will last at least 50 years.
It is Cleaner (Note the Call to Action Below in Red)
This one is an obvious point, but if we don’t have to dig anything, we don’t have to make a mess. So no dealing with dirt around your property or bad sewer smells. Seriously, all that sewer water should stay underground. We think that the best way to do things is going trenchless. Call us at 866-553-9182 to schedule an appointment or get a free estimate. No need to dig it out.
3.) Availability and Customer Service
The final piece of the puzzle of inspiring a customer to make a purchase decision is related to availability, which can be easily solved via design. A simple live calendar showing the current booking of your service, much like a hotel would have, will solve many headaches in terms of scheduling conflicts, is easy to build or install via plugin or extension to your site, and allows for a better customer experience. If you follow these three simple guidelines, you too can build a successful service focused site for any client, leading to future business. You can view a live example of some our previous work here and if you have any questions feel free to leave a comment.