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Every SEO company has its way of doing things and not every SEO technique is used to obtain healthy search results. But it is important when considering different forms of SEO strategies, you choose a company that isn’t practicing techniques that do not work.

There are hundreds of SEO myths that an SEO company may choose to implement into your website. But it is up to you knows which strategy will bring in results and which ones won’t.

When choosing an SEO company, you must understand what it is you are paying for. One SEO myth that continues to float through the Industry is that website owners should link every page to their main navigation menu. This is highly untrue and it will deem to not be effective when optimizing your website. Linking every page to your navigation menu will do nothing more than confuse your visitor. Of course, linking to pages isn’t a bad idea but expecting high-capacity results will leave your website with no targeted traffic.

Another thing you will not want your SEO Company to do when optimizing your website is spamming your website with tons of internal links. Internal links don’t bring in traffic; it’s the external links linking to your website that gain you the most traffic.

A good SEO company will never freshen up old articles on your website. Updates are good of course but it shouldn’t be expected that changing the date or adding a few more lines to old content will bring you search engine happiness.

Redirects aren’t something you will want your SEO company to advise you and your business. Redirecting a domain that has your keyword in it to your real domain isn’t something the search engines praise. Google-like website domains like Trends Magazine contain their particular keyword, so why it’s important to execute this from the beginning.

Link popularity is important and it plays a huge part in your SEO strategies. Your SEO company will understand that linking to popular sites like Google won’t bring you link popularity. Advertising links like Ad words do not count as part of your link collection and will only work against you.

It’s imperative that you do not let your SEO Company target the same exact keywords on every single page of your website. Since there are billions of keywords and keyword phrases, your SEO Company will want to help you expand your options by giving you access to keywords that will get your website ranked better.

When it comes to appealing to the masses, the heavy hitters always seem to win. Juggernaut brands like Walmart, McDonald’s, Google, and the NFL have steep pockets, allowing them to invest a sizeable amount into their marketing efforts than the “little guys”. Using consumer research and elaborate yet witty advertising strategies, major corporations are able to keep their products and services at the top of their target audience’s mind making it appear impossible for smaller companies to keep up.Continue reading →

Starting, owning, and running a business is a big part of “The American Dream.” It’s not just the dream of Americans, though; in fact, it’s one the entire world seems to share. Entrepreneurs all over the globe have spent time cultivating their ideas, developing them into a business plan, and offering their services and products to improve the lives of consumers.

If starting a business is a dream you have had, but you’re having a hard time coming up with ecommerce product ideas or struggling to get financing because you’ve made some credit card mistakes in the past, don’t give up just yet. Not all businesses get off to a smooth start, and not all innovation requires reinventing the wheel. Sometimes innovation simply means solving a long-time problem or offering a new, better way of doing things.

These five ecommerce companies were among BigCommerce’s 2017 Innovation Award winners, and it’s not necessarily because they created something nobody has ever seen before. Check it out:

1. Seriously Silly Socks. Seriously Silly Socks sells… socks, of course! If you haven’t noticed, outstanding and “silly” socks have become quite popular in recent history. It’s a great way for wearers to express themselves and make a statement while maintaining an overall professional appearance (if need be). Seriously Silly Socks offers socks in a variety of colors, fabrics and lengths, as well as offering different brands. You can choose a favorite pair for each day of the week or send a gift box to the sock fanatic in your life.

   They won the innovation award grand prize for offering a build-a-box tool which helped consumers customize the perfect box of socks while reducing pick, packing, and shipping time.

2. Andie Swim. Andie Swim sells women’s swimsuits made by women in the U.S.A. Their three principles are: focus on the one-piece; create a perfectly curated collection; and make luxury affordable. Rather than offering an overwhelming range of swimsuits for consumers to pick and choose from, hoping it all fits when it arrives, Andie swim offers a simple but chic selection of one-piece swimsuits. They’re all priced the same and include the option to try three suits on at home before making your final decision.

   They won the innovation award for creating an experience that isn’t limited to the product.

3. Freund Container & Supply. Freund Container & Supply is a B2B company that supplies all kinds of different containers, caps and lids, bottling tools, bags, mailing supplies, hazmat packaging, and more. They know appearance matters when it comes to products, and their packaging solutions are both functional and attractive. On top of that, they don’t have any minimum order requirements and offer “unbeatable customer service.”

   They won the innovation award for enabling and empowering B2B marketing in a way that works seamlessly across all touchpoints.

4. Sam’s Appliance & Furniture. Sam’s Appliance & Furniture is exactly what it sounds like – an appliance and furniture store that has focused on providing fair prices on quality furniture to the Fort Worth, TX area since 1946. Although a local business, they do have a user-friendly website where customers can browse products, track delivery, and get in touch with their customer service team.

   They won the innovation award for bringing online furniture shopping and buying up-to-date.

5. Rollie. Rollie is an online retailer that sells attractive, fashionable shoes for men and women. It was founded by Vince Lebon with the purpose of providing a shoe that was light, comfortable, and fashionable so it could be worn in a wide variety of situations. They now have shoes in leading stores around the world, helping people from all walks of life be as comfortable and fashionable as possible.

   They won the innovation award for bringing innovation to the entire brand and customer experience.

6. Sorority Specialties. Sorority Specialties is run by a by a husband and wife team and has been in business for over 20 years. They sell licensed sorority merchandise, both in their retail store in Las Vegas, NV and online. They have a variety of pieces, including sweatshirts, tank tops, T-shirts, and more for sororities to choose from. Whether sororities need a uniform or want a wearable memento for each new pledge, Sorority Specialties has the perfect item.

   They won the innovation award for using APIs to target Gen Z’s online shopping expectations.

7. Berlitz. Berlitz offer language courses for adults, kids, businesses, governments, teachers, and exchange students. Their mission is to enable people around the world to achieve their goals in a global environment. They provide the most effective language solutions based on individual needs, with programs that teach English, French, Mandarin, Korean, Spanish, and many more. Berlitz is a huge asset for anyone wanting (or needing) to learn another language.

   They won the innovation award for integrating APIs across a variety of systems, as well as an enhanced user experience.

8. Glory Cycles. Glory Cycles sells everything related to biking, from helmets to shoes to gear bags and the bicycles themselves. They carry a number of popular brands, including Shimano, Pinarello, Look, Fizik, Colnago, Giro, and many more, and they allow consumers to customize their bikes and equipment.

   They won the innovation award for providing quality customizations that cater to an expert audience.

You don’t have to create something world-changing to be considered innovative. If your dream is to sell hockey skates, you can do it in an innovative way without designing an entirely new skate or coming up with an entirely new sales model.

What are some of the most interesting innovations you’ve seen in ecommerce?

One of the biggest things people buy and sell online is gadgets, especially ones that have been used. Some sell their used gadget to buy upcoming future gadgets. There are a lot of people who makes a living by buying and selling used devices and they don’t lack customers, as there’s always someone on the Internet looking for something to buy or for someone to sell to. Selling things online is big business nowadays and working as an online merchant has lots of advantages. Here are a few tips on how to get started:

Know Where to Look

If you have capital and are itching to get started, the first thing you need to do is to find a supplier or people selling items. When making a list of cool gadgets to buy, take note of all the places you have looked and what you have found there, so you’ll know where to find a seller. It could either be on Facebook, Craigslist, eBay, or Amazon. And once you know where to look, you should keep tabs on what’s on sale and who’s selling it.

Know What the Prices Are

When buying a music gadget, for example, with an objective to sell it, you don’t just immediately increase the price to make profit. Scan around the Internet for the highest and lowest prices of specific gadgets and remember them. The trick to making profit here is to buy the gadget at its lowest price and sell it at the highest price on the market. For example, several people are selling used Samsung Galaxy S8s, with varying prices. Find the lowest price and buy it, then look how much the highest price is and sell the item for a price slightly lower than the highest price, but higher than the lowest price. Of course it won’t do to sell items that are a few pounds apart. Find items that have a fairly good margin between the highest and lowest prices.

Check the Merchandise

Whenever buying things online, be sure to always check the item’s quality and any defects. Ask the vendor if there’s any known defects if the item being sold has been used. Be sure to buy items that are working perfectly and don’t have any visible damage as these might make you lose money or the device unsellable. If a supplier gives you a defective/damaged device, arrange a meeting and return it immediately. If it’s a vendor who is selling you the damaged item, cancel the deal immediately. You don’t want damaged goods.

Finally, it is important to note that you’re not limited to just gadgets you find online. You can even sell on behalf of someone else and just accept a commission payment. It is ultimately your decision how much you’ll profit from a transaction.

Image: Pixabay.com

Over the recent years social media has somehow become a popular source of news. Contrary to popular accusation, social media does more than talking about the newest iPhone releases. With more and more people turning to social media from the traditional news sources, here are some of the trending issues that rocked 2017.Continue reading →

Quality Assurance (QA) focuses on examining the quality of software and improving it before its release to the market. Because QA testing fails to produce trackable ROI, it is often dismissed by software developers. However, the truth is that QA testing is one of the most important steps in the software development cycle. Why?

Let’s take mobile application as an example. Apple releases a new generation of devices every year. But before they do, they always prepare their customers for it. When they released iPhone X and iPhone 8, they also preinstalled their latest and greatest operating system yet– iOS 11. Now, the application you’ve made that worked with iOS 10 may not work with iOS 11. So how do you ensure that your app will continue to work on all supported devices with iOS upgrade? The answer is simple. QA testing app for iOS 11 is the solution.

So the real question is not why you need QA testing but how you can properly do it. The overall success of your iOS testing strategy will depend on how you understand the company policy and optimize your app so that it will work on all iOS devices. Here are 5 important systematic QA practices that you can use in your next iOS testing: 

1. Device Testing

Source: http://iosres.com/

iOS devices come in different shapes and forms, from the Apple Watch to the iPad Pro. So the first thing you need to check is whether your app has been optimized to fit different screen sizes. Will it fit iPhone X and iPhone 8?

2. OS Version Testing

You need to break down the app’s code in different parts through refactoring to check each module’s operation. Then, you need to ensure that the final implementation of the app matches the user interface originally built by the designer. You can do these tests manually or through automated iOS tools.

3. Network Connectivity Testing

Since various carriers provide different options for connectivity, you also need to check the performance of your app in accordance with the different carriers. Conduct performance testing on 3G, 4G, WiFi, LTE mobile communication standards. Take note of how different your app performs on each carrier. You also want to check how shifting from LTE to WiFi will affect your app.

4. Crowdsource Testing

Crowdsource testing is a relatively new strategy in mobile app testing. It involves hiring a third-party company. This company will bring together a group of potential users to evaluate your product objectively. Then, they prepare a report. You use this report to make some improvements to your app.

5. Security Testing

According to the Annual State of Application Security Report in 2016, 84% of developers felt that their apps were secure. However, 90% of 126 tested apps had two or more critical security risks. This means that your app is more likely to be hacked than not. Thus, you need to be able to test it against security vulnerabilities. This will take long, but it will keep your app and its users secure.

Conclusion

Having a solid end-to-end iOS testing strategy is the key to your app’s success. Employ the above-mentioned tips the next time you conduct QA testing.

Microsoft Office is something that most students, working professionals, and entrepreneurs will buy at some point in their lives. While these software programs seem to be abundant in nature, they are very easy to overpaid for. Buying MS Office at a discounted price is something that everyone can appreciate. Read these five simple tips to learn how to save.

• Take Advantage of Student Discount Prices

If you’re a student, then you more than likely are going to need to get the best software you can to do well in your classes. But if you’re a student, you are also likely running on a very tight budget, and the cost of software can quickly add up. Fortunately, there are several places online where you can take advantage of your status as a student and save big on software costs. Getting a student discount on Microsoft software is easy; most online retailers will ask you to show proof of your status as a student by just simply entering your student ID number, scanning your student ID, or by some other simple form of validation.

But many online retailers won’t even go this far. All you might need to do is check a box that says “Student” and you will immediately be eligible to receive massive discounts of software. Because of this, even if you are not a student—per se—you can still take advantage of these great discounts by simply checking a box. After all, we are all at least studying something, right?

2.) Check out Office.com and Office Mobile Apps

If you are really restrained by your budget, there are still ways you can save even further. Many components of Microsoft Office can be found for free online, though they will limited in features. If you comfortable working with simplified versions of Word, PowerPoint, Outlook, and other components of Microsoft Office, all of these can be accessed for free on Office.com.

Because these versions are free, they are missing many of the more advanced features. They are not the complete package, rather, they are more like a downloadable version of Google Docs you can use as needed. But if you are like many people and consider these advanced features to be a luxury, then the free online version will be the perfect option for you. Furthermore, you can also access these simplified versions for free through the Office Mobile Apps. These apps are perfect for if you are on the go and need to get a project done, or are still just looking to take advantage of as much free software as you possibly can.

3.) Consider Getting an Office 365 subscription

If the free online versions of Microsoft Office simply will not cut it, then getting an Office 365 subscription is going to probably be the best solution. Though these subscriptions can be a little bit pricy, there are still numerous ways you can bring down the overall cost or at least bring down the cost you will have to pay per month.

• Buy long-term. Buying long-term will require a greater commitment up-front, but the longer you buy a subscription for, the lower the monthly rate will be.
• Buy in bulk. If you are a part of an organization that requires multiple Microsoft Office 365 subscriptions or if you are willing to organize a group of friends with common needs, then you can save a substantial amount of money per unit by buying in bulk.
• Take advantage of discounts. Online retailers and other software providers are very eager to get you to purchase your software subscriptions through them, and because of this, they are almost always offering sales, discounts, and other ways to save.

4.) Compare the subscription option to a one-time purchase

If you are satisfied with the current state of Microsoft software, and believe that whatever it exists as right now will be good enough to last you into the foreseeable future, then you may want to take advantage of the option to make a one-time purchase option. By doing this, Microsoft will essentially take a “snap shot” of what you have purchased at a given point in time, and whatever that purchase may be, it is associated with your name.

The one-time purchase option was an option introduced by Microsoft in response to a growing number of customers who were very vocally against the idea of subscription services, such as those mentioned above. These customers decided they already liked what they had, and therefore, did not feel it was fair to keep having to pay for new/updated software as time went on. The benefit of this option is that you only make a single payment. From there you are set with quality Microsoft software for theoretically the rest of your life. The biggest drawback, however, is that you do not get to take advantage of the upgrades and improvements made with each additional version of the software, and though with each version these changes may seem marginal, over time, they can quickly add up (compare current software to, say, 2008).

5.) Be sure to buy from a licensed Microsoft partner

When it comes to buying discount software online—or elsewhere—you certainly have a lot of options available, and because of this, it becomes particularly important to distinguish which online retailers are indeed the very best. Microsoft is a corporation that uniquely seeks to distribute its products through a partnership modeled system, and though there are many organizations that may be attempting to offer you Microsoft software, only some of these organizations are legitimately Microsoft partners.

There are a number of benefits from buying software exclusively from Microsoft partners:

• In-depth knowledge of savings opportunities. Microsoft partners know a lot about their products, and in order to offer you the best deals you will find on the internet, they will direct you to potential savings opportunities you may have otherwise never even imagined. Buying discount software online is an art, and Microsoft partners are their own sort of artists.
• Guaranteed security and legitimacy. There are a number of illegitimate websites online that exist for the sole purpose of gaining your credit card information, selling you counterfeit products, or finding various other ways to permanently rip you off. Only by working with licensed Microsoft partners can you be absolutely sure to avoid these potential (and sadly common) traps.
• Substantial understanding of Microsoft products. Nobody knows Microsoft products better than those who are certified to distribute them, and this can be particularly helpful if you are unfamiliar with the contracts, the conditions, or the products themselves.
• Continuous customer support. One of the great things about working with official Microsoft partners as that even after you make your purchase, they will continue to be there to assist you as long as you might need their help. Having a reliable customer support system available will be a uniquely valuable asset if you plan on using the software for a long time.

Microsoft Office is a great software package that if you are a student or businessperson will certainly come in handy. These tips are just a few ways in which you can buy your product securely, confidently, and with the greatest amount of savings possible.

In this competitive business world, online businesses are growing by leaps and bounds due to the impacts and features of search engine optimizations companies. In today’s competitive most of the successful business person is making use of the SEO expert service in order to leverage their business. It will be a smart decision for you if you are having an online business and toying with the idea of the hiring of an expert as well.

Choose a person who is having thorough knowledge about the internet and those who know what are the great deals and offers that the SEO companies are offering. On the other hand, doing an online research on your own is essential. It will help you to get little more knowledge and better grounding about the offers and deals of companies. The first thing that you have to know before start marketing or hiring expert services is the basic terminologies of SEO with the features of top most companies such as SEO company.

Search for the best SEO expert and then learn his or her business ethics. This step has to be done prior to starting a professional relationship. Avoid firms using black hat method because bad practices such as spam and many others are included in this method. If you implement this method then it will put a negative impact on your website then your site will get backlist by all the other major search engines.

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Once you are confirmed about the critical conduct of the SEO Company, and then start inquiring their practices and techniques.  You should have the potential to expert the same thing to your client in an effective simple and straightforward way. Brag and boast people should be avoided. Keep away from the firms who are reluctant to give reports or charge a huge amount to provide even the basic documents.  Both success and failure of your business depend on how you keep track on all these important factors. Hence, more care and attention is needed while dealing with them. Such care and knowledge can be gained easily from the expert experienced people. Without any backlogs in the move, one cannot achieve any height. You can get free guidelines from the experienced person available online by sending him a friend request. The ultimate goal of social networking Medias is to make the people to get communicated easily and to share their views and thoughts with the others easily.  Facilities on online such as Twitter, video chat and much more will help you to get guidelines effectively and easily.

Visit https://techconnectmagazine.com/ to know more about todays SEO world.