You took that bold step a while ago of dealing with SEO on your own, but since then, the frequency of your migraines has increased tenfold. To add insult to the injury, your site still doesn’t rank well despite all the hard work and time you have invested in it. If you are in such a situation, then it is right time you considered the expertise of a good SEO services provider. But, you are also faced with yet another uphill task. How do you find the right service provider? With the existence of many SEO companies claiming to be the best, the big task will be how to narrow down to just one which is reliable.
Your fear for hiring a fraudster is real and justified, to say the least. But worry no more because we shall look at some of the critical questions to ask your prospective SEO company before hiring.
- What are the examples of the sites you have optimised?
This is an essential question since it will give you a chance to scrutinise their expertise. It will also help you to know how genuine the company is. Past clients should not be a secret. If the company stalls or utterly declines to your request, it should be an alert. In fact, a trustworthy company should be proud of their past success and use them in marketing themselves.
- Do you guarantee a number 1 ranking?
If their first answer to this question is, “yes” run. This is because, according to Google search engine optimisation selection tips, no one can guarantee a number 1 rank in Google. This runs a cross to even non-competitive words.
- Where do you collect your back links from?
For SEO success, back links play a very vital role. Let them explain to you where they get theirs from. If their sources are not credible, then this will do you more harm than good. Ensure that they collect their links from only the reputable sites in the market.
- How much will the service cost me?
You probably know this by now, high price doesn’t always guarantee better quality. Just because your prospective SEO services provider charges more, it’s not a guarantee that they have the best services in the market. Also, remember some of the fraudsters charge high fees to appear genuine. Just do your research and know how much the services you seek should cost. Let the information you get from your research act as a guide on what to expect. However, it is imperative to know that cheap is expensive, therefore, avoid very low charging companies since it can be a sign of incompetence or desperation.
- How often do you provide reports?
A good SEO company should submit to its client’s weekly reports. Updates done on your website should also be frequent. This will help you evaluate the progress and the performance of your website.
- Which SEO practices and techniques do you use?
This is a critical question too. Let them explain to you what they use. The answer to this will reveal to you whether they use black hat SEO techniques or not.
It doesn’t matter whether you are an SEO expert or not. The above questions will help you pick the best SEO services provider in the market.