To some in the business world, Instagram could be mistaken as something that is merely used for selfies and filters, but nothing could be further from the truth.
Those trying to find traction within the online world can find that some of their efforts are blighted simply because there aren’t enough avenues being explored when it comes to promoting the business.
The following is an overview of some of the benefits a business can enjoy, simply by building a business profile and using it in the right way.
Access to Over 500 Million Active Users
While it would be a stretch to say that every Instagram user will be interested in your product, a social network that attracts 500 million active users is worthy of consideration.
Used in the right way, there is no reason as to why a business can’t find new customers as well as followers when adopting the Instagram platform.
Instagram Is Affordable
Regardless of whether you’re a new business or an established one that is looking to take its business model online, there should be very little reason as to why you can’t include Instagram marketing as part of your strategy.
Regardless of whether you’re hoping to promote posts or buy Instagram followers, the platform is affordable for all business types.
Content Is Shareable
One of the biggest benefits for businesses with any form of social media is the fact that content can be shared easily.
This often means that as well as reaching out to current followers, a business could also generate a lot of new followers should a post become popular online.
Of course, content that isn’t having the desired effect will need to be reviewed but handled in the right way, there shouldn’t be an issue with gaining organic Instagram followers when posting content that is relevant and interesting.
Share the Story of the Business
Regardless of the business, there is often a story attached. People on Instagram love finding out about their favourite brand or business, and Instagram is the perfect way of showcasing the values and background of the business.
Maybe your business is placed within a historic building? Or maybe you run a global empire that was started from nothing?
Those with a story to tell can implement this into their current marketing to ensure that customers are given more details of the business, as well as having lots of ideas when it comes to creating content.
Instagram Cab Be a Great Indicator of Success
Where Instagram sits in relation to the online marketing efforts of a business can depend on the business itself.
However, the proper management of an Instagram business account can be a good indicator as to whether the company is striking the right chord with an online audience.
A profile that is losing followers could find that there is a problem. It could be as simple as uninspired content, or something as drastic as poor customer service
Reviewing this data will allow a business to check other funnels of the business to ensure that everything is running as it should be.
Although adding Instagram to digital marketing strategy can mean more work in the interim, the benefits it can offer a business can mean it’s a worthwhile investment in relation to time and money.
A business needs to ensure that as well as setting up the Instagram account, it is being managed in the right way and building rapport with online customers.