If your business does not yet have a digital marketing strategy then it is time that you seriously think about investing in one. Even if your business is not internet-based there is a great deal to be gained through having a presence online and utilizing the internet to gain new clients and keep existing ones.
When you think about it, our entire lives practically exist online, society spends much of its time there and if you want to grown your business and your brand then you need to take advantage of this. Here are some of the ways which a digital marketing strategy will work for you.
Social Media Campaign
Social media is a phenomenon that has changed the way in which society functions, from your point of view it will give you access to millions of pairs of eyes where you can showcase your business. You will promote your business across all social media channels, running campaigns on Facebook to access more people, you will buy Instagram followers to help increase your brand awareness and you will engage socially with people across all channels to gain and retain clients.
Email marketing alone wont boost your revenue greatly but it will form an important part of your overall digital marketing package. The click through rate from an email offer is far lower than the 15% that businesses used to see, these days it is around 2% but if you are sending to 10,000 clients then that could potentially be 200 new customers for the business.
Search Engine Optimization
Search engine optimization or SEO is a practice which helps your company’s website get to the top pages of Google or other search engines. You will select a number of keywords for which you will aim to score high for and then when customers search these keywords when looking for a product or service, it will be your website that they find.
Pay per click advertising is a great way of getting your brand out there and finding new customers who have been directed from other websites. The incentive for blogs and specialist websites is that they receive a small fee each time someone clicks on the ad. The incentive for you is to grow your brand image through exposure and gain new clients through the ads.
There are several other paid ads which you can take out online, similar to newspapers and magazines. Even the likes of Google offer these ad placements and if you are willing to invest then you and your company could be featured on some websites which see hundreds of thousands of visitors every day.
This should be enough to convince you that not having a digital marketing strategy means that you are losing out on the opportunity to grow your brand, the chance to agin many more clients and ultimately, the chance to make far more profit.