Every SEO company has its way of doing things and not every SEO technique is used to obtain healthy search results. But it is important when considering different forms of SEO strategies, you choose a company that isn’t practicing techniques that do not work.
There are hundreds of SEO myths that an SEO company may choose to implement into your website. But it is up to you knows which strategy will bring in results and which ones won’t.
When choosing an SEO company, you must understand what it is you are paying for. One SEO myth that continues to float through the Industry is that website owners should link every page to their main navigation menu. This is highly untrue and it will deem to not be effective when optimizing your website. Linking every page to your navigation menu will do nothing more than confuse your visitor. Of course, linking to pages isn’t a bad idea but expecting high capacity results will leave your website with no targeted traffic.
Another thing you will not want your SEO Company to do when optimizing your website is spamming your website with tons of internal links. Internal links don’t bring in traffic; it’s the external links linking to your website that gain you the most traffic.
A good SEO company will never freshen up old articles on your website. Updates are good of course but it shouldn’t be expected that changing the date or adding a few more lines to old content will bring you search engine happiness.
Redirects aren’t something you will want your SEO company to advise you and your business. Redirecting a domain that has your keyword in it to your real domain isn’t something the search engines praise. Google-like website domains like Trends Magazine that contain their particular keyword, so why it’s important to execute this from the beginning.
Link popularity is important and it plays a huge part in your SEO strategies. Your SEO company will understand that linking to popular sites like Google won’t bring you link popularity. Advertising links like Ad words do not count as part of your link collection and will only work against you.
It’s imperative that you do not let your SEO Company target the same exact keywords on every single page of your website. Since there are billions of keywords and keyword phrases, your SEO Company will want to help you expand your options by giving you access to keywords that will get your website ranked better.