One of the rapidly growing video sharing websites, YouTube is acting as a game changer for many industries and businesses. Founded in the year 2005, and headquartered in San Bruno, California, the website has disrupted various fields. In these 13 years, the number of the users have reached to a milestone of 1,300,000,000. Yes, the number is huge, and the best thing is that these users watch around 5 billion videos each day. If we talk about the content which is uploaded every single hour on YouTube counts to around 300 hours. You read it right. Our group of friends used to say that we need to take one more birth at least to watch our favourite videos and everything else on YouTube.
If you are a YouTuber or run a business and you wish to increase the list of the followers out of the heaps of data over the website rolling every single second, then you need to follow some tips and tricks. Outshining the competition and getting more eyes towards your videos will not be a walk in the park without smartness to be followed. Moreover, this is not the age where one can reach success zenith doing traditional marketing and promoting his brand through advertising offline. In order to bring relevancy in the content, prioritizing digital marketing strategies is required.
YouTube can be your leader, and if you focus on the quality of the content you share on it, then you can see miracles happening to your brand. Here are some tips and tricks which you can follow.
- Adding a transcript helps-
Finding your videos and channels searching on Google and YouTube becomes accessible with the help of the written material. It has become a default feature, all you need to check is if the feature is on and visible to the audience.
In case you wish to edit the transcript or add an audio file or video, you have the option to do so. Moreover, you can use the written material in getting an idea for writing a blog post by catching the speech.
- Use YouTube link to create GIF-
This strategy also helps in improving marketing plans. Creating a GIF from the video content is a new idea which you can practice and attract more audience. It is easy said than done. Yes, you just need to add the word ‘gif’ after www. This will redirect the link from YouTube to gifs.com. Now, you are all set to edit and turn the video into a GIF. Consider all the factors and make a unique and interesting Graphics Interchange Format.
- Choose the right time to promote-
One thing to keep in mind at the times of sharing some content or picture is the right time. Pick the most suitable time to add the link to your YouTube video in case of the social media discussions in case you have made a video for the ongoing topic. You can embed it easily.
- Actionable end screen-
The users have watched your video, what next? This time you need to some call to actions at the end of the video. Select what do you want your viewer to do, visiting your website or watching more videos on your YouTube channel. You can edit the action from the video manager page. You will get the options as per your marketing goals, say link- link to an approved website, channel- promotion of another channel, subscribe- promoting subscriptions to your channels, and promotion of any of the video or playlist comes under the video section.
- Stay updated to technology-
Now its 360-degree era means you can make engaging videos. The best thing is that the videos get more than 10% more ROI than regular videos with higher completion rate up to 46% as compared to traditional videos. Also, people also consider that the content in the 360-degree video will be improved instead of another means of marketing.
These are the most effective ways of enhancing the content of YouTube as it is important to do so because of the hike in the amount of traffic coming from videos in the coming years (80% of internet traffic). Take your videos to an edge using these tips and tricks.