Starting a new business can be daunting, especially in the current times, so ensuring that you invest enough time into your marketing strategy is important to ensure that your new business is being pushed and engaged in the correct way to enhance your chances of being viewed and ultimately making a profit. Although, many business owners believe that marketing is an expensive tool and one that you need an expensive strategy for but today we discuss some tips that are low budget specifically for you.
[Image: SHOUT Marketing]
The main tip that we would give to small businesses would be to ensure that you are posting google quality content that is engaging for all new potential customers and returning consumers are educated. Creating the content for yourself, writing it from expertise and potentially getting someone from your team to create a couple blog posts is a good place to start.
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Ensuring the content on your website is a great start but branching out into further fields such as social medias is another idea to get further traffic towards your site and potentially increase sales. Creating accounts on Facebook, Twitter and LinkedIn is a good place to start with, and even add Instagram in their too if your business is image-based or selling a product.
Having a regular posting schedule is almost as important as having good quality content too as ensuring that you are posting regularly, at the time each day/week ensures that potential customers know when your posts are coming, why they are relevant and why they are targeting them specifically. A posting schedule ensures that you look as if you care about your business and that you aren’t just posting in drips and drabs. A good site to enhance this is Hootsuite, a social media management tool.