Why Ecommerce CRM Is The Next Big Step for Software

ECommerce Development

It’s safe to say that living in the ecommerce world of the present day is akin to trying to survive in the Amazon jungle. At least in the sense that juggernauts like this marketplace continue to set standards that are copycatted by nearly every other ecommerce store that desires surefire success.

Of course, small business is the heartbeat of the internet, even in lieu of big corporate contenders. And just because there may be monsters like Amazon and eBay lurking in the thickness doesn’t mean that smaller online entities are deprived their true chance at success.

What it does mean, however, is that in order to compete, online stores need to assure that they sustain an omni-channel presence that attacks every possible angle for measurable success.

The drawback, up until recently, with harnessing this advantageous approach is that it’s very difficult to compare analytics, mine customer data, expand customer relationships and, ultimately, know customer behaviors and patterns across broad sales channels and demographics.

Therein enters the possible solution. It’s being procured by leading services providers, and it has many bells and whistles. This newfangled SaaS is a cloud hosted ecommerce CRM software that connects all the dots. But just how does it help you succeed with your online store?

Secure Cloud Hosting

For starters, no more software install requirements. This drawback has previously hindered many providers and end users. With cloud hosting, not only is the level of privacy and security greatly enhanced, but usability is also rewarded with simple onboarding.

Client servers host the data and the software while user nodes merely connect and look at it while the host manages the bandwidth and functions. This equates to effortless onboarding and across-the-board compatibility and usability.

Integrated, Seasonal Analytics

Perhaps the greatest benefit of ecommerce CRM is that it has the ability to instantly integrate with all of the sales channels a retailer is using. This integration – typically via API – enables the seamless gathering and repopulation of all the analytics, metrics and trends.

Retailers can then instantly organize this data into meaningful breakdowns and charts. Shoppers’ patterns and tendencies can be quickly identified and harnessed to procure more substantial relationships, outreaches, sales events, etc.; resulting in healthier conversions.

Shipping & Returns

For far too long have smaller retailers been forced to work amongst numerous software sets just to accomplish their daily tasks. But with built-in integrations like shipping and returns software, this worrisome headache becomes a thing of the past.

Instead, newer CRM for ecommerce merges all of this into one robust, central hub. This means that as orders come into any sales channels, they are instantly imported into the CRM. They can be sorted, edited and managed, with the ability to compare rates and generate shipping labels as well as update customers.

On the returns side, the software enables an automated system that lets customers process a return and generate a return shipping label from the retailer’s website; just like Amazon allows. Serial returners can be identified and avoided in future sales events while loyal customers can be remarketed to and rewarded.

Social CRM

Of course, social CRM is a backbone, too. The ability to import your analytics, tailor campaigns and directly connect with customers to expand the relationship is essential to success.

But ecommerce CRM takes it a step further by allowing users to cater messages, track trending hashtags and products, and even find comments that relate to their demographic, amongst many other useful social features and functions.

Newsletters & Emails

Naturally, CRM that’s designed for ecommerce will include the standard fit and fare of traditional marketing tools. Things like an email and newsletter designer can be expected.

But the main difference here is that you can take the analytics from your sales channels and market your products to customers who are the most likely to convert and the least likely to make a return, with aftermath analytics that you can use to improve your sales events even more in the future.

Live-Action Networking

Since it’s cloud based, newer CRM allows you to connect your entire team in real-time. You’ll likely have to purchase additional licenses once you reach a specific user threshold. But the connectivity is there and is powerful.

Imagine sharing a task list that’s complete with live chat with tagging and a team calendar that connects your entire back office. Now accountability is no longer in question. Being able to know that your entire team can access your operational data, and communicate in real-time with file sharing is a priceless addition to any ecommerce business.

These are but a few of the very many features that newer, groundbreaking ecommerce CMR solutions have to offer. Such usability can enable store operators to improve revenue, reduce returns and increase productivity exponentially. It’s truly must-have in today’s Amazon jungle.

Optimize Your WordPress Hosting with These 5 Tips

It is safe to say that WordPress is one of the most flexible CMS platforms out there. You can create any site with WordPress at its core. You can also host a WordPress site on anything from shared hosting to a dedicated server. Regardless of the type of web hosting service to use, there are simple ways to optimize WordPress to run faster and smoother. We are going to discuss 5 of those ways in this article.Continue reading →

How to maximize your email marketing efforts

Sustaining a successful email marketing campaign is a challenge, but unlike website visitors who simply arrive at your website and then leave, email subscribers are here to stay — because they believe in your products and ideas.

Without prior experience, email marketing can sound like something that only takes up your time and isn’t worth the effort. Take content marketing for example, it’s the most trending digital marketing topic you will find right now, but did you know that email marketing also involves the practice of marketing content, and making it convert? It’s not like all your product sales happen inside of the email inbox.

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In the following guide you will learn about three critical points in email marketing, which are: learning how to build authentic relationships with your subscribers, how to attract and capture your subscribers attention, and why listening to your subscriber feedback can be good for your business. Let’s get right to it.

Build personal relationships

Email is the one place where you can get real with your subscribers. At the beginning stages of email marketing, it was assumed that all emails should be addressed towards everyone on the list, and it was used more like a standalone marketing platform, rather than a way to cultivate personal relationships.

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Email marketers who take time to segment and personalize their emails can enjoy a huge increase in engagement, revenue, and overall email opens percentages. Campaign Monitor ran a huge study to understand modern email marketing, and the future of where this field is heading.

The question is, how do we create more personal relationships with our readers?

One way to do this, would be to talk about your business and the challenges you are facing openly. This creates an atmosphere of transparency where you are freely sharing business growth data with your subscribers, and encourage them to become part of something bigger. Buffer is one such company that excels at transparency, their transparent values have inspired countless startups and businesses to get real about their relationships with users.

Allow your customers to have a say in how your business grows, make them feel like they are part of the growth strategy, and the effect of such personalized relationships is going to pulsate in all areas of your business.

Keep their attention captivated

Scientific research will happily tell you that on average, a visitor of any kind will spend approximately 8 seconds on a digital page with their full attention, before deciding to either stay, or leave.

So, you have 8 seconds to make a lasting impression from the moment a subscriber lays his/her eyes on your email. That’s a short amount of time, so what can be done to keep their attention captivated?

  • Scannable content — Lengthy emails just don’t happen to perform nearly as good as content that’s organized right from the start. Copywriting emails is an art, one that needs to be practices to be understood fully. Email content needs to be on point, it needs to have easy to scan points, with the most essential information outlined at the top of the email; the place where your subscriber eyes are going to land first. It may sound crazy, but this is how busy people are with their lives.
  • Mobile optimized — Depending on the email marketing platform you are using, you should ensure that your email copies are being sent out with full mobile compatibility. It’s going to be a disaster for your campaign performance if subscribers are getting emails that are unfriendly to mobile/tablet devices. Check and double re-check all of your outgoing emails for mobile responsiveness.
  • Visual content — The human brain has mucher higher capacity to process visual content on the fly, than it does text content. With the capacity to process visual content 60,000 times faster than text, it pays to include visual imagery in your email campaigns. Any visual content marketing strategy will be applicable to email marketing, with only slight modifications.

Make a checklist of these points for your next campaign, and continue to test your email performance even after you have sent the initial campaign, a good dataset for understanding the performance of each of the points will consist of at least 5 individual campaigns. Keep in mind that email templates can also be highly beneficial when it comes to personalization and engagement, find templates that resonate with your message and use them.

The last thing for maximizing our email marketing efforts, is user feedback.

Listen to the feedback you are receiving

Feedback is something that is being given back to you, based on what you are first providing. If the service you are providing is bad, then feedback is likely going to reflect that. If the service you are providing is good, but could use specific alternations based on customer interest, then customer feedback is also likely to reflect that need. The wonderful thing about email marketing, you don’t need to wait for customers to give their feedback to you, you can just ask for it yourself.

Here is a sample email you might be sending out in this regard:

Hey Mark!

My name is Alex Hope, and I am one of the Marketing Director’s here at Hopeful Inc. We are always looking for more ways to make our products better, and this has largely been possible thanks to the amazing feedback that our customers like you are giving back to us. I was hoping that it would not trouble you too much if I asked you to fill out a quick survey to help us understand your current relationship with one of our products.

If this sounds good to you, please follow this link to proceed with the short 5-minute survey. Your feedback will help us in making Hopeful Inc. the best company out there!

Thanks for being of so much help!

Alex Hope,
CEO, Hopeful Inc.

With a few modifications, you can make your own personalized email that would encourage your customers to leave their feedback on your survey. This feedback could be the crucial point for adding a new feature, or utilizing your newly learned customer pressure points to create a more personalized experience, in turn really helping your email campaign to grow and flourish.

Closing words

Creating personalized experiences with each of your email subscribers allows you to listen to them independently, which creates an atmosphere of trust and sharing. This way, you can more clearly understand what are the needs of your customers, and act accordingly based on your business capabilities.

Author:

alex (1)Alex Ivanovs continues to work with WordPress clients all over the world to deliver better performance and visibility, amongst many of the methods he uses — digital marketing is one of them. You can find more of what Alex is doing on daily basis at Colorlib, where he helps to manage the editorial calendar.

2016 Web Design Trends You Want To Be Aware Of

Website Development Tips

Every single web developer and web designer out there will tell you that the industry is constantly changing. Trends come and go and the true professionals always know what works great and what has to be avoided at all costs. We normally see many platform changes and updates that happen in one year. The smart web designer will always use the latest strategies as a site is built. With this in mind, here are some of the 2016 web design trends that absolutely all web designers need to be aware of. A failure to take these into account would lead towards an improper result.Continue reading →

2015: What gadgets Have We Got to Look Forward To?

Gadgets have become a major part of our daily lives, whether we’re using them in the home, for entertainment or at work. Companies are constantly developing new products with innovative features that are designed to appeal to our increasing love of technology. If you’re always searching for the next new gadget, here are some of the top products that you have to look forward to this year.

What gadgets Have We Got to Look Forward To

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The Bluetooth Keyboard

We now have a range of mobile and computer devices in our homes or offices, and many people want to interact with more than one at a time. Data published in the Salesforce 2014 Mobile Behaviour Report shows that 41% of people use both their smartphone and tablet at the same time a minimum of once per day. Logitech has provided a solution with the release of the K480 Bluetooth keyboard, which can be used on three different devices. This enables you to switch from a smartphone to tablet or desktop instantly.

Speedy SSD

The G-DRIVE ev SSD is a high-powered solid state drive which comes equipped with a USB connection and up to 400MB/s transfer rate. This machine will work with Windows Vista, 7 and 8, as well as Mac OS 10.6.

The Smartpen

Whether you’re involved in software testing or other occupations, there are times when you require the ability to record notes whilst you’re writing. This is now achievable with the Livescribe Echo Smartpen. It enables you to save your information to an iPhone, iPad or PC using the micro-USB connection, which will also recharge the pen. Depending on the specific model, you can store up to 800 hours on one pen.

Portable music

With the SyrenPro you can listen to your music wirelessly wherever you are. The Bluetooth speakers are weather-resistant and work on both mains and battery power.  http://sigatransformers.co.uk/custom-transformers/ are a toroidal transformer manufacturer who use these parts to increase sound quality.

iPad Scanner

Thanks to the increased use of mobile devices and social networking sites, sharing photos has become a global phenomenon. According to the 2014 Internet Trends report, 1.8 billion photos are now uploaded and shared each day across the world. This is now even easier with the Photo iPad Scanning Dock, which enables you to scan your photos straight to your iPad. The docking system keeps the iPad in position and charges it while in use.

The Power of Presentations

Companies are always making presentations on a range of topics and in a number of locations. It might be a presentation about software testing by Bugfinders, for example. The NEC VE281 is a mobile projector which can be used where a compact but high-performance unit is required. The machine is lightweight, 3D-ready and is equipped with high-quality speakers.

Portable Speakers

With the WOWee One Slim users can attach the speaker to their mobile, tablet or PC wherever they are. This portable speaker is compact but produces a clear sound, and the rechargeable battery provides a maximum of 10 hours use on one charge.

No More Apologizing to Your Clients for a Broken Network!

Offer them Solutions with a Smile

When your IT system is broken, it might seem like your entire life has shut down. With many businesses cutting costs by moving features online like payroll, scheduling, and transactions, and IT system that is down is sure to slow your business’s pace to molasses speeds. Since IT is so important to businesses, it is even more important that IT support be extremely reliable and quick to respond. The phrase “time is money” is not just an empty platitude, but a fact of life when you run a business, so IT support needs to be able to support you by saving your down time, and saving you money.Continue reading →

Open Source Software Is Now Used To Start Online Businesses With Limited Budgets

Open source is nowadays incredibly valuable for absolutely all companies that want to succeed on the internet. We are talking about software that is freely available and usually developed by the community. Since you do not have to pay for it, this is a huge advantage that is quite obvious. The most common examples of open source software that can be used by businesses include OS commerce, Drupal and WordPress.Continue reading →