If you build WooCommerce WordPress sites with page builders, you’ve probably come across WooVina theme. In case you’re not familiar with the WordPress page builder world, WooVina is a free WooCommerce WordPress theme that gives you a ton of control for customizing your site’s design via the real-time WordPress Customizer. Not only that, it’s also blazing fast!
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One of the rapidly growing video sharing websites, YouTube is acting as a game changer for many industries and businesses. Founded in the year 2005, and headquartered in San Bruno, California, the website has disrupted various fields. In these 13 years, the number of the users have reached to a milestone of 1,300,000,000. Yes, the number is huge, and the best thing is that these users watch around 5 billion videos each day. If we talk about the content which is uploaded every single hour on YouTube counts to around 300 hours. You read it right. Our group of friends used to say that we need to take one more birth at least to watch our favourite videos and everything else on YouTube.Continue reading →
The term Vintage is often related to retro and antique. Clothes which were produced before the 1920s are referred to as antique style. The 1920s to 20 years before the present day is considered as vintage. The Vintage style refers to clothing that imitates the styles of the previous eras. Fashion trends keeps on changing. New trends and styles keep on entering the mainstream, and we just struggle to keep up to that level. It is very difficult to keep on changing and buy a new wardrobe for every single season. Well, fashion is among the only thing that is repeated. What was old will become new again.Continue reading →
Site owners always face the problem of how to get targeted traffic to their website. That’s not always easy, especially at the beginning of a new website’s life. Here are a few proven traffic generation tactics to consider implementing.Continue reading →
Education is the right path to take towards achieving your dreams, and because, as you already know, knowledge is power, it’s important to take your studies as seriously as possible. Academic improvement can be, however, be challenging, considering you may stumble upon various learning difficulties that prevent you from obtaining the results desired in an optimal period of time. In order for you to start perfecting your achievements in the academic department, perhaps you should seek other alternatives that support your educational journey. Nowadays, you have access to an impressive selection of tools that can provide you with the help you need to start excelling are the subjects that might have been causing you troubles until now. Technology has facilitated better learning processes, and here’s how you can make the most of it:Continue reading →
Email marketing is a staple for any business today. Most companies have some sort of email marketing strategy in place, yet not all companies are managing and implementing in a way that is most beneficial to them or their clients and prospects.
Throughout the years, this way of communication has remained one of the most effective ways to convert prospects, as well as existing customers, into sales and revenue.
When you take the time to build an email list, it gives you the ability to reach your audience at any time — your prospects and customers are within feet of their mobile devices 24/7. Email marketing also provides you with a lot of data that can be used to evaluate performance and make improvements — open rates, click-through rates, spam complaints, unsubscribe rates, etc.
Email marketing works. You just need to do it right. If you wondering how to improve your email marketing results then I want to give you three simple ways you can do that immediately. The reality is bad emails get bad results. So, how do you improve your email marketing performance to take full advantage of one of the most effective forms of online marketing? Here are seven ways to get more out of your email marketing efforts, as told by eight successful entrepreneurs.
Segmentation is more than just a buzzword when it comes to email marketing—it’s absolutely crucial for your success.
Not only do you need to choose the correct market segments for your niche, but you must also know when to engage them.
In order to determine what time is best, you’ll need to tap into your customers’ interests and behaviors to develop meaningful relationships and provide authentic interaction.
And that will take you full circle back to segmentation—the key to boosting the results of your email marketing campaign.
Now that you understand the importance of segmentation, let’s look at some simple and creative ways to incorporate it into your next campaign.
7 next-level tips for segmentation
Whether you realize it or not, you already have a target audience. They’re the people you imagine receiving your emails, buying your products, and keeping up with your brand. No matter how big or small, they are your target audience.
Now, you need to break that audience down even further into a series of mini-niches that will help you get the right message to the right audience at exactly the right time.
This, of course, can give help elevate your email marketing campaign into a personalized effort to help your customers find products and services relevant to their lifestyle.
The more relevant you can make your offers, content, and marketing — the more likely you are to convert browsers into buyers.
Here’s how to take your email marketing campaign to the next level using segmentation:
You need a pristine database to do the best job of segmenting your audience. This tip is our first one because it’s that important. Don’t skip it!
Your database is your email marketing campaign’s foundation, and a good database requires work to keep it functioning effectively.
For the most powerful and accurate segmentation results, you’ll need to check your unsubscribes and your low contact engagement lists and scrub them at least once a month.
If you’re in between scrubbings and your bounce rate climbs higher that about 3%-5%, that’s a good time to jump in and do a little maintenance.
This will ensure you’re not wasting time contacting ineligible customers or irritating people who don’t want your emails and are flagging your emails as spam.
Once you have a solid, clean database of customers, you can easily sort them into groups by just asking them.
Better than “guessing” preferences by using demographic or other data, asking customers outright how they’d like to move forward is a no-brainer.
If you couple this email survey with a personalized profile they can access on your site, they can adjust the frequency of contact up or down, as needed.
And that kind of autonomy can help keep your emails out of the spam folder and in the inbox, where you want them.
Focusing on details like traditional demographics often leads to money spent chasing the wrong data.
In fact, an article for Harvard Business Review breaks down the problem with using data in this way into one brilliant nugget of truth: correlation doesn’t equal causality.
It can be more beneficial long-term to uncover audience touch points. This email example, from Lonely Planet, show you one way to accomplish this.
Image: Really Good Emails
When the recipient of this email clicks on the choices, Lonely Planet will know whether they’re more interested in gear, food, or destinations.
This allows the Lonely Planet marketing team to serve up more targeted content and emails later.
Another wonderful way to get to know your customers and generate warm leads is by providing lead magnets.
Besides helping to segment your audience, lead magnets also draw your customers further down the sales funnel.
Lead magnets come in many forms—ebooks, checklists, guides, resources, bonuses, secrets, cheat sheets, webinars, and more.
Testing out emails by sending them to various segments gives you many ways to determine what excites your audience, as well as what they could live without.
To increase the segmentation power of lead magnets, you could provide a variety of choices.
For example, you could offer ebooks on three different subjects and segment your audience depending on which they choose.
Segmenting in this way will ensure you deliver high-quality, relevant content that resonates — and converts.
Geographic segmentation can help you serve your audience by allowing you to tap into preferences that are common to a particular area—say, a high-density versus low-density population, or a hot, humid area versus a cold, dry area.
You can also target seasonal changes and food preferences, all by knowing the location of your customer.
There is no doubt that adding geo-targeting to your segmentation repertoire will increase your email marketing’s effectiveness.
And, as local search results continue to rise, this kind of segmentation can become critical for businesses with brick-and-mortar as well as online presences.
Here’s how Airbnb used segmentation to send travel recommendations to customers who’d recently browsed or booked listings in Melbourne:
Image: Really Good Emails
Keeping track of customers’ purchasing habits is essential for making the most out of upsell or cross-sell opportunities by providing relevant content, plus offers that will light up their interest.
To be clear, an example of an upsell is offering a customer who’s ready to buy a computer, a computer with a more powerful processor. A cross-sell is offering the customer who’s buying a computer, a printer to go with it.
You can tempt your audience by offering them a screen on your website that offers products similar to what they’re viewing, like this example from Shopify:
Or, you can email them information about a product that can complement an item they’ve already purchased.
Even if though you’re getting your purchasing information from your site, you’ll be able to use it to send segmented emails that encourage re-purchasing, upselling, and cross-selling.
Cart abandonment is a real issue in e-commerce. In fact, nearly $4 trillion of merchandise will be left in online carts this year..
Choosing to segment these slow-to-purchase customers and treat them to a re-engagement email can help you recover revenue and spur engagement.
Re-engagement emails have a 60% open rate and customers click-through at a rate of 15%, which is three times the average industry standard.
However you use it, segmentation by behavior works to re-establish a connection with your customers and put your products where they can see them front and center.
Wrap up
There are myriad ways to use segmentation to stimulate engagement, sales, and ultimately — revenue. There’s one caveat, however, you have to use it for it to have an effect.
If you do it right, by starting with a squeaky-clean database and thinking through how you’d like to organize your segmentation efforts, you’ll be able to create an email marketing strategy so finely-tuned it speaks to each of your customers in their own language.
And that’s what today’s customers are craving—personalized content that shows you really know and care about them as people, not just sales prospects.
Don’t discount the power that segmentation gives you when it comes to personalizing your message to your audience. Statistics show that more than 40% of customers have cut ties with a company because of lack of trust and personalization.
Segmentation helps you cut through the rampant digital noise consumers experience and deliver products and services that meet their needs, when and where they need them.
It is often thought that passive income does not require any active involvement of a person or a business. Well, it is not always true. Initially, a lot of time and patience is required. However, one does not need to work all the time, to generate sufficient money. You can earn income even if you are on a vacation with your family. Passive income does not include wages, dividends and major capital gain. In this method, a person stars to earn the money slowly and gradually, incomeholic.com, the related blog mentions. Continue reading →
You are using VPN on your computer, in order to protect yourself from intrusive and annoying limitations. Also, you’ve probably use VPN on your portable device, but now you’ve got yourself a Smart TV. When trying to watch Netflix and Hulu, you’ve realized that since you’re out of the United States, it does not work. That’s why using the VPN service for your new TV will definitely benefit you in the long run. If you want the best VPN service then it’s recommended to check here .
Smart TV brings in boundless entertainment on the big screen. It is practically without a frame and its elegant and minimalist design makes it a center of attraction in your home entertainment system. With Smart TV at home, you can enjoy Hollywood’s latest big-screen hits through leading portals like Netflix, Hulu and Kodi.
There is no way to set up a VPN directly on a Smart TV, the only solution to use a VPN on a Smart TV is to run the VPN through a DD-WRT router and then connect the TV to the router. Alternatively, you can connect the Smart TV to a shared Windows VPN connection, which is a much simpler process.
That’s it, you’ve now successfully secured your smart TV with a VPN.
The process for Mac OSX users is very similar and just as simple.
Simple. For example, Netflix is American based and would prevent you from using their services if you find yourself elsewhere. A VPN will mask your IP which allows you to connect to an American VPN server. So, you can access Netflix on your Smart TV with a US IP, no matter where you are.
Similarly, you might want to use free streaming platforms like Kodi. As amazing as it is, streaming copyrighted content with Kodi can be risky and often times lead to DMCA notices. In such situations, a Cheap VPN for Kodi can prove to be a major life saver.
The VPN have become a necessity for any Internet access device. Smart TV technology is in a nascent phase, where it is more vulnerable and can be hacked easily. The security of Smart TV is not as developed as other computing devices, such as laptop, desktop or smartphone. With people using their Smart TV for Internet shopping, there’s a great chance that a hacker could take control of your Smart TV and steal important personal information and financial information. A VPN service that keeps you safe from prying eyes while enjoying the benefits offered by Smart TV.
Maybe we all prefer to play at a BTC casino nowadays, but land-based casinos still exist. In fact, they are quite popular. Most of the players still think of a land-based casino when someone says “gamble”. We do not expect them to close up shop anytime soon, land-based casinos offer an authentic experience that cannot be matched by online ones. So, since they will be in our lives for a long time, what do you say finding the most famous ones? In the list below, you can find information about the world’s most famous casinos and the reasons why they are famous.
| Location | Thackerville, Oklahoma, United States |
The biggest casino in the world is not in Las Vegas or Europe: It is located in the town of Thackerville, Oklahoma. The town’s population is below 500 people and is extremely small. The WinStar casino covers almost the whole town. This place is 600,000 square feet in size, so it’s really big. To give you an idea, the closest casino in size is only 344,000 square feet. Currently, there is no bigger casino in the world. WinStar casino was opened in 2004 and has 1,399 rooms. Nearly 80% of the space is reserved for casino games. So literally thousands of tables and options are offered for each game type. But if you’re wondering about the casino that can host the largest number of players at the same time, you have to go to Mashantucket, Connecticut: The Foxwoods Resort Casino is 300,000 square feet in size but can accommodate 2,230 people at the same time.
| Location | Las Vegas, Nevada, United States |
It is not possible to prepare a list and not include MGM Grand. When it opened in 1993, MGM Grand was the world’s biggest casino. Its size is 171,500 square feet, and it is still the biggest casino in Las Vegas today. It has a total of 2,639 slot machines and game tables. There are also 27 different restaurants inside the building. Gambling is not your only option: MGM Grand is a true entertainment center. Players can participate in events in which real actors are involved, as in the Universal Studios Park. MGM Grand is visited by 70,000 people every day, and its famous Arena is constantly organizing boxing matches. For example, Floyd Mayweather won the title of “World Boxing Champion” in a match here. MGM Grand is one of the first brands to come to mind when someone says Las Vegas, and there’s a reason for that: It’s considered as one of the best casinos to gamble in the world.
| Location | Klerksdorp, South Africa |
Rio Casino Resort is the largest casino in Africa. It is 266,000 square feet big, and there are a total of 257 game tables in it. Opened in 2006, the casino does not only serve people who want to gamble: There is also a go-kart track, an arcade hall, and a huge amphitheater inside the building. This is one of the biggest entertainment centers in the world, and not only the gamblers but also their families are accepted. However, if you want to visit here, please note that only the local currency ZAR is accepted. So if you are using EUR or USD, it will be automatically converted to ZAR. The casino is in a location fairly easy to reach: As soon as you land at the airport, you can use one of the free shuttles to arrive there.
| Location | Macau, China |
Wondering which is the biggest casino in Asia? This title belongs to MGM Grand Macau. This casino is 267,000 square feet in size and contains 1,545 game tables. Built in partnership with MGM Resorts and Stanley Ho, the casino has a very impressive and modern look. When you step inside, you first see an aquarium that is 26 foot long: 1,000 fish live in it. (And a few sharks.) Macau is a bigger place than Las Vegas and gains four times gambling revenue than Las Vegas: More than 30 million tourists visit the city every year. 76% of the city’s income comes from casinos. This is not the “classic Chinese experience” since the city was a Portuguese colony in the past: So if you want to see Chinese culture, you may be disappointed. But if you’re here to gamble, Macau is the right place for you.
| Location | Monte Carlo, Monaco |
You’ve seen this casino many times before: Most Hollywood films (and many James Bond movies) were filmed here. Monte Carlo Casino was founded in 1863 and is one of the oldest land-based casinos in Europe. The design was made by the famous architect Charles Garnier, who also designed the Paris Opera House, so it looks quite impressive. The casino is actually a fairly small building, with only 1,000 games. However, this place has a historical importance: The roulette game was first played at the Monte Carlo Casino. So if we have a game today called roulette, we owe it to this casino. Note that there is no need to pay any taxes for gambling winnings, but if you plan to visit here, there is a tight dress code. Women are expected to wear nightdresses, while men are expected to wear tuxedos. So if you want to live a truly authentic gambling experience, the Monte Carlo Casino is the best place to go.
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