Coding is the ultimate job skill – How it can help secure a job in future

Though it’s true that computer programming jobs are declining with time, yet coding is gradually becoming the most demanding skills throughout industries. Besides companies that are based on the tech sector, there are soaring numbers of companies that are entirely dependent on computer code. In fact, as per Glassdoor review, 8 among the top 25 jobs are for tech positions. A software engineer can easily find themselves working in a hospital or in Apple or in an automotive manufacturing company.

As per BLS or the Bureau of Labor Statistics reports, employment, especially for the post of computer programmers will trip down for 10% to 304,200 positions over the next 10 years as more and more businesses will outsource projects to less costly contract worker areas.

Is there a hike in demand of coding skills?

A brand new report from Burning Glass which is an analytics firm found out that there were as many as 7 million job openings in 2016 in offices which demanded effective coding skills. They even concluded that the programming jobs are increasing 15% faster than the market average. This aforementioned finding is due to the fact that researchers are broadening the scope of analysis to include coding skills to most job categories. The most common job categories where you may require coding and web development are:

  • Information Technology
  • Artists and web designers
  • Data Analysts
  • Scientists
  • Engineers

Such skills were defined as utilizing a computer program to write down instructions to a computer as against utilizing the applications which are already established. The researchers took a close look at programming languages including HTML for designing websites, JavaScript, AutoCAD programs for engineers, statistical programs SAS and R and other languages like Python, JAVA and C++.

Coding skills have become a ‘MUST’ for employers

Reports and researches take a look at the job market demand for the coding skills in order to reveal definitely jobs and skills which the employers are looking for these days. Half of the openings are found in industries which are not related to technology like manufacturing, finance and health care. This is why coding has become a key skill which bolsters the chances of the applicant to demand higher salary. Jobs which need best skills of coding, pay up to $22,000 in a year or more than that. So, for all those students who are desperately looking for ways of increasing their income can definitely learn coding. Around half of all jobs which pay more than $58,000 need coding skills, as per analysis.

Burning Glass studies revealed that almost 90% of the coding jobs in the industry need a bachelor’s degree as against 45% of the career-tracking jobs. For the candidates who neither have a coding school certificate nor a bachelor’s degree, they can opt for short-term roles as computer user support, drafters and engineering technicians. They are all options with a moderate demand as per what the researchers have to say.

Few of the most effective tips to optimize conversion rates

Don’t rip off your hair if you get lot of traffic to your website or a definite landing page but you don’t get enough leads. This actually means that it’s high time you become serious about CRO or the tips of conversion rate optimization. If you don’t know what CRO is, it is the procedure of optimizing your landing pages, search ads and entire website design to increase your conversion rate. In layman’s words, the ultimate goal is to achieve highest percentage of visitors for your website to convert and complete your action. CRO is gaining momentum as it’s seen as a method of boosting profits without increasing the ad expenditure.

Conversion rates can widely depend on the industry and business model but irrespective of the results, everyone wants a better result. Here are the ways of increasing the average conversion rate in AdWords through 20 common industries.

#1: Remove all the clutter in your website

As long as the tips of conversion rate optimization are concerned, this tip is an unsung hero. There are people who start with text, colors and bigger buttons but what they forget is to clear the clutter. The ultimate focus of a webpage is to make the user carry on some kind of action. At the very beginning, you may find it easy to spot the call-to-action. When you can eliminate clutter, users can easily focus on important information.

#2: Determine your competitor’s CRO strategy

There’s a reason behind your competitors building their websites in a certain way. They are the ones who have been working hard on their conversion rate optimization strategy and they have done multiple tests. If they learned what they do, this is most effective. Every time you visit a competitor website and you see something positive yet different, take down a screenshot and store it for future understanding. This way you can explore what your competitor is doing and do something better than your competitor.

#3: Test different step forms

You have probably thought of different forms which should look as sweet and short on your website. But that could be wrong. Rather than assuming less is better, you should keep testing different step forms. It might seem to be counter-intuitive, you may feel forced to complete the process in case your form is broken into different steps. The multiple-step form will make you seem that there’s less work as the user will see once one step at a time.

#4: Collaborate call-to-action with the incoming keywords

Conversion rate optimization becomes easier when you include the right people on your website. The first step to take is to target the right keywords. If people search for the conversion rate for cash and they end up on a page about CRO, they will be dissatisfied. If you wish to avert this, ensure using supportive keywords inside your content as this even helps Google to be sure about what your content deals with.

So, if you want to become a digital marketing expert, you have to first increase your conversion rate so that you can increase profits and keep moving up the ladder of success.

Qualities to Look for in a Design Intern

Consumers spend five hours each day on their smartphones. Much of this time is devoted to browsing brand websites, searching for product information, and just under 2 hours each day is devoted to perusing social media feeds. Essentially, consumers are bombarded with images and videos all day long. They have become expert at assessing the quality of a photograph or design within a split second. Furthermore, because of this incessant barrage of imagery, many consumers think visually. Shoppers, today, don’t want to spend extra time reading through product descriptions and analysis; instead, they want to be able to accurately assess quality through strong imagery. The constant exposure to photography and videos has made  branded visual content more significant than ever.

In an effort to meet the increasing visual demands of industry standards, many organizations are boosting their design departments by adding interns. Contrary to the old-school approach of bringing on interns to make coffee and organize mail, these positions are intended to bring value and fresh perspectives to a team’s visual creative content strategy. Because of these specific intentions and goals, organizations cannot simply blindly select resumes from a pile. Instead, they have to find marketing interns who can not only handle the demands of a fast-moving department, but can also offer their own unique design ideas and persuasions. Here are 3 criteria for assessing design intern candidates.

Interesting Social Media Pages

Design intern candidates are likely still undergraduate students with minimal professional experience. Although these kids may not have built brands and projects for professional clients yet, they (likely) have work examples to show in the form of their own social media accounts. Design intern applicants came of age with social media accounts, which means they are highly comfortable with creating and distributing content that represents themselves. To get a sense of the range of their design skills, as well as their taste, you can ask to see content examples from their personal social media feeds, including stylized event and wedding photos, hand-drawn illustrations, travel photography, or stop-motion videos.

Proficiency of Basic Design Tools

Most likely your design team is already slammed with work on a daily basis and won’t have time to walk interns through basic design programs. When you’re interviewing potential candidates, be sure to ask them specific questions about their experience and comfortability with programs like Photoshop and Illustrator. If candidates can bring in academic portfolios showcasing their work on these programs you’ll gain an even better understanding of the range of their skills and experience levels.

Awareness of Design Trends

Like fashion and food, there are always emerging design trends on the horizon. Even if your company owns a strong visual identity that you are not looking to evolve or veer away from, interns who demonstrate an in-depth awareness of happenings in the design field show a commitment to a field. If a candidate is truly passionate about design, and excited about the prospect of working for a real-design team, they will likely have studied on their own. For interns, enthusiasm and passion often translates to hard-work on the job. Furthermore, if your team is small and there’s a chance the intern will be in a client-facing situation, you want to feel confident that they will possess the awareness and knowledge to speak to clients and customers about design decisions and projects in an educated fashion.

There’s an abundance of resources intended to guide students through the process of landing their first internships. But it’s just as important for companies to prepare and invest time strategizing an intern’s place on a team. With proper planning and vetting, the right interns can offer cutting-edge visual insight and invaluable project support to take your designs to the next level.

DDoS attacks evolving from child’s play to major political targets

Even with how much attention DDoS attacks have garnered in the last few years for the immense amount of devastation they cause, the average observer would be forgiven for not quite grasping the seriousness of the situation.

While high-profile victims like the Sony PlayStation Network, the Xbox Live network, Twitter, Reddit and online gaming platforms including Steam, Blizzard and League of Legends are undoubtedly huge and their outages caused major disruptions for millions of users around the world, these targets lack a certain gravitas. Putting aside the economic impact of these attacks, it was easy enough for many to shrug and figure the script kiddies were welcome to duke it out over their precious video games and social media using DDoS.

The warnings have abounded for a while, however: websites big and small, professional and hobbyist, serious and not are all potential targets, and one of the current trends in DDoSing is proof of that, with major global institutions and political power players buckling under these attacks. The script kiddies have made room, and big-time attackers are taking aim.

Activist roots

When DDoS attacks first burst onto the scene they weren’t known as a revenge tool for gamers, or a means of rabble-rousing online. They were a whole lot more serious than that. In fact, one of the first distributed denial of service or DDoS attacks to gain widespread attention took place back in 1995 when an Italian activist group took down the website of the government of France in protest of France’s nuclear policy.

From there, a group called the Electronic Disturbance Theatre grabbed hold of the idea of DDoS as protest and built a DDoS tool that allowed anyone with a computer and internet connection to join in on these so-called virtual sit-ins, targeting the White House website as well as the sites of a number of American politicians.

As the internet grew almost exponentially, so too did the potential effects of cyberattacks that took down websites and left users fuming.

Driven by dollars

A certain segment of cyberattackers came to realize that with the popularity of social media, website users that were angry about an outage now had a soapbox on which to stand. DDoS attacks on online gaming platforms and the like may have started out simply being for the ‘lulz,’ with an end result of thousands of angry users airing their grievances on Twitter, but as the groups behind the attacks gained internet infamy, they saw the opportunity to cash in.

Distributed denial of service attacks used to exact revenge on companies or to carve out an advantage against competing websites began to emerge, putting money in the pockets of those who could launch them. Groups like the Lizard Squad were thinking bigger, however. Using the publicity gained from the social media outcry caused by DDoS outages, they and other groups launched DDoS for hire services, making money from the average person who wants to launch an attack but doesn’t have the know-how to do it on their own.

Average people using DDoS for hire services, in turn, got the bright idea to start targeting random small websites and businesses with DDoS ransom notes, demanding payment in return for not launching attacks. Between the ransom notes and for-hire services those pervasive script kiddie attacks are, in fact, a cottage industry, one that put DDoS attacks back in the spotlight.

Coming full circle

Thanks to enterprising cyberattackers, DDoS attacks are now two main things: highly disruptive, and capable of gaining a lot of attention. For those looking to get serious with these attacks once again, financial incentive is irrelevant. The disruption and attention is more than enough.

To that end, government websites, politicians and other global organizations have found themselves staring down the barrel of powerful distributed denial of service attacks, some launched by hacktivist groups, and some reportedly state-sponsored, with Russia, China and North Korea coming up frequently in allegations. In just the last few years, a citizen-led push for democracy in Hong Kong had its website repeatedly targeted, the Brexit voter registration website was hit and left tens of thousands of people unable to register as voters, and both Donald Trump and Hillary Clinton saw their presidential candidacy websites knocked offline as a result of DDoS attacks. These are just a few notable political incidents among hundreds.

One of the latest seemingly politically-motivated targets is the Al Jazeera Media Network. Based in Qatar, Al Jazeera began suffering both hackings and DDoS attacks in early June as other Persian Gulf nations including Saudi Arabia, the United Arab Emirates and Egypt severed both economic and diplomatic ties with Qatar in the current Gulf crisis.

A versatile weapon

It’s hard to predict where DDoS attacks will go from here, but with these attacks serving as a weapon for so many different types of attackers against so many types of targets, two things are certain: these attacks won’t be easing up any time soon, and just about every website on the internet – no matter how big or small – is a potential target, and those without professional DDoS protection are sure to suffer the very public consequences.

Top Tools to Secure Your Business

You’ve worked long and hard to build up your business into a successful enterprise, so it stands to reason that you would protect your business as best you can. This includes physical theft and cyber theft, that could potentially cost you serious amounts of money in damage, downtime and the embarrassment of some cybercrime.

Here we look at the best prevention techniques, how to teach yourself and your staff to be more savvy to the threats out there, and some services that need to be thought about whether you are a small, medium or large-scale business.

Be Savvy

In the majority of cases, security breaches in your business will come from the actions of you or your staff being tricked into opening emails or unwittingly giving out information. Cybercrime has developed over the years into a sophisticated operation to dupe as many people as possible. Phishing emails – sent to get readers to click on a link directing them to a website that will capture personal information that can be used to extort money, or to download a PDF that contains a virus – are common, so it’s best to educate your staff to recognise these emails.

Some key things to warn your staff about of include:

Passwords – When employees use short and easy-to-crack passwords, this makes the hackers work very easy to do. If your employees are also using the same passwords across several accounts, this is another red flag. Educate your staff to create long passwords with a mixture of uppercase and lowercase letters, numbers, and special characters.

Emails – The key thing with emails is to be cautious of unknown senders. These top tips from Which? are a great start to re-education in your business:

  • Check the ‘from’ address – a scam email usually has a bizarre email address behind what looks like a genuine sender name.
  • Is it personal? – Although some scam emails are getting better at including people’s names, most are still using ‘Hi’ or ‘Hello’.
  • Contact information and dates – Does the signature look legit? Hover over the website address(es) to see where it links to.
  • Check branding – Keep an eye on the quality of branded logos. Does it match the last genuine email you received from them?
  • Is the linked website legitimate? – Open a new tab and do a search for the company sending the email. Does its website have the same URL address?

A training day on cyber security every so often could be the best move you make to secure your business from fraudulent scams.

Back Up

Another key issue is to back up all the work your business does. The most common, and advisable, course of action is to use cloud computing – also known as ‘the cloud’ – which is delivery on-demand computing resources.

To take this on yourself is expensive and time-consuming, described in a recent BBC article as ‘chewing up IT resources’. If you can outsource this hardware and software to a specialist tech company, this will free up time and resources for you to focus on the business areas that can increase your profit margin.

The article also discusses the worries of giving up your data to a third party, and that even though you are trusting another company to look after your security, the data is still your responsibility. So do not get complacent – make sure you are keeping your business as security conscious as possible.

Security Breach

If the worst should happen and your company experiences a security breach, there a few things to keep in mind including dealing with the problem itself, and preventing this breach from happening again.

Protection – To give your computer systems the best protection available, be sure to look into installing some decent antivirus programs. Once you have these, it is up to you to make sure your systems are regularly up to date with the latest version of antivirus.

Servings as a sentry to your network, firewalls give that extra layer of protection to your sensitive business information and contacts. Your business may include holding the personal information of others. If you do not protect it sufficiently, your reputation could be at stake.

Make sure that the latest operating system is being used on your computers. Developers add in new protections with each version, so you are best to have everything up to date.

Ransomware – A malicious software that blocks access to the victim’s data or gives a threat to delete the data or publish it to cause embarrassment. Until a ransom is paid to the hackers, the threat remains.

This type of attack is personal and causes lots of stress to the person or business affected. There are several types of ransomware out there, including a ransomware attack pyramid scheme that gives victims the chance to get out of paying a ransom if they send a scam email on to people they know.

If you are affected by this type of cybercrime, there are companies on hand to deal with the breach and stop this threat from happening again. One of the best ransomware removal services is Monster Cloud. The company can also do some testing to see how secure your systems are by trying to hack them – an excellent preventative measure.

Interesting Apps Slated To Launch In 2017

Each year there are thousands of new innovative apps developed for smartphone users. There are apps made for both Apple and Android devices, some of which are exclusively designed to work with either format. Below you will find a list of some of the most exciting apps for 2017.

AutoSet is a convenient app that works with your device preferences. This app automatically adjusts functions of your phone when certain apps are opened. For example, you can set your Wifi to turn off automatically when you open your Facebook app, or vice versa. AutoSet works like a task management service, effectively functioning as a power use app. For people who are constantly on their phone, battery life is something to take note of. AutoSet works for task-oriented people who want to be in control of their phone’s power. The app costs $1.59 and doesn’t feature any in-app purchases.

Panna Recipes is a comprehensive cooking app that boasts a wide catalogue of video recipes. These recipes are taught by over 40 renowned chefs. Users have access to hundreds of videos through a searchable database. Search options include your dietary interests and more. There is also a write-in feature that allows you to edit recipes with some unique ideas of your own and a shopping list feature where you can make your grocery list. The app has a subscription fee of $39.99 per year, but users can try it out for free for 30 days.

Not all apps are native to the App Stores. In some cases, websites utilize their own development teams to make mobile-optimized applications that can be accessed via mobile browsers. For example, there are several reputable online gambling sites launching various forms of real money betting apps. Most App Stores do not offer real money gambling apps. These apps are free to use, rarely require a download and offer various gambling options, bonus incentives and more. You can find a list of available real money gambling apps at

This next app will be a lifesaver if you live in a big city. SpotAngels is a free app that remembers where you parked your car. There are other parking apps, but SpotAngels also gives you parking information in the area. The app is supported in over 20 cities and building outward. SpotAngels uses crowdsourcing to build on their parking database by allowing users to add parking information in the form of pictures of parking signs and other rules. With SpotAngels, parking hassles are becoming a thing of the past. You can help yourself avoid traffic tickets and leave your car with peace of mind that you will be able to find it again.

Understanding the GDPR: what it is, to whom it applies and what it means for data security

While not every IT-related update is a welcome one, some are heralded – especially if they’re approximately ten years overdue. Such is the case with the European Union’s General Data Protection Regulation (GDPR), legislation intended to fortify data protection for individuals within the European Union. This legislation replaces the Data Protection Directive, legislation that was written in 1995 and last updated in 2003 – prior to the invention of major data holders Facebook, Instagram and Twitter, and back before online shopping was a weekly or even daily reality for many people.

Just because it was about time for new legislation doesn’t mean it’s smooth sailing for everyone, though. The heightened protection individuals are now allotted under the law comes with many data security considerations for companies involved in controlling or processing data.

The ABCs of GDPR

The most important thing to know is to whom the new legislation applies. As expected, the GDPR applies to all companies either controlling data in the EU or processing data in the EU. International companies are by no means off the hook, however. If the data is either controlled or processed by an organization originates from an individual physically in the EU, whether a resident or a visitor, the GDPR applies, no matter where in the world that data is being controlled or processed. The GDPR even applies to websites collecting personal data if the data is collected from a person who is physically in the EU when the data is collected.

The second most important thing to know is what constitutes personal or consumer data under this legislation. It’s any data that could help identify someone – dates of birth, passwords, PINs, social security numbers, email addresses, location data, IP addresses and information on physical characteristics including gender, age, race and many more.

Also essential to be aware of is the date this new legislation will be enforced – May 25, 2018 – and that even if an organization is not responsible for a data leak or the sharing of data with unauthorized third parties, say in the event of a hacking, the organization from which the data was stolen is still liable and could be hit with anything from a written warning to a fine of 20 million EUR or up to 4% of the annual worldwide turnover of the preceding financial year for enterprises  – a potentially fatal blow.

Playing by the rules

When it comes to data security, there are five key points in the GDPR. They are as follows:

  1. Technical and organizational measures. Under the new legislation, companies that act as data controllers are required to take technical and organizational measures to ensure that personal data cannot be attributed to an identified or identifiable person. This may mean using a technique such as data masking, otherwise known as pseudonymization, which maintains data format but changes the data.

Data controllers also have to be careful to process only the data needed for the specific processing that is being completed. (Article 25 in the GDPR)

  1. Data security requirements. Both controllers and processors are required to implement technical measures to prevent breach, taking into account the state of the costs, and purpose, context, nature and scope of the processing as well as the risk to the individual attached to the data. These measures must be implemented:
  • For the masking and encryption of personal data
  • To ensure processing systems are confidential, resilient and available
  • To enable access to data. This includes restored access following an incident.
  • To regularly test technologies and processes that protect data (Article 32)
  1. Notification of data breaches to the regulator. When a data breach is discovered, the processor must notify the controller without undue delay, and the controller must then notify the appropriate regulator within 72 hours. If the 72-hour deadline cannot be met, the controller must be able to provide reasons for this. Notifications must include the nature of the breach, number of persons affected, number of records, type of data affected, potential consequences of the breach, measures either proposed or taken to mitigate the data breach, and the name and contact information for the organization’s data protection officer. This information can be provided in stages in order to facilitate faster notification. (Article 33)
  2. Notification of data breaches to the affected individual. Controllers must notify the individuals affected by a data breach without undue delay in the event that there is a high risk to the individuals’ rights and freedoms. The notification must include the same information as provided to the regulator, but it must be easy to understand. (Article 34)
  3. Data protection impact assessment. Controllers are required to perform a data protection impact assessment whenever a new processing technology or data process is introduced and could result in a high risk to individuals’ rights and freedoms.

GDPR readiness

To begin to prepare to comply with the GDPR, organizations need to examine the type of data they either process or store, where it’s stored, and determine its risk profile. Following that, the data flow needs to be examined as well as all possible access points.

Organizations also need to assess their existing data protection policies and procedures, perform a gap analysis relating to the new requirements, and address the gaps through resources, technology, processes and contracts. There is nearly a year left in the transition period preceding the May 2018 beginning date for enforcement, and though it may feel onerous for some organizations, it’s not a bad period of time considering how long ago these measures ought to have been enacted.

Building an Online Betting App 101

Online betting has grown a lot since 2002, with the advent of the internet snatching away the business of physical shops and casinos to the digital world and into the personal computers of bettors at home. Back then it was thought this was the end of bookies and their business, but 15 years later it seems the odds keeper and the internet have made their peace to grow together on a scale never before imagined.

The market volume is said to hit $56.05 billion in 2018, double of what it was in 2009. Online gaming had a lot to do about that, but now smartphones seem to be dwarfing that market growth with a leap growth. In 2017 mobile betting accounts for one third of the business, by 2020 it is said to surpass 50% with an estimate of $100 billion in wagers placed.

Casinos and sports betting sites have been quick to adapt, first with downloadable platforms into their computers, then with online flash play, and now with mobile friendly sites and apps, which have been a late comer into the market not thanks to Apple and Android policies of non-gambling apps.

But they market is hungrily asking for betting apps and they can still be developed even if the main online stores for apps will not take them, although Android has already tested with fantasy sports betting apps in 2016 which can be an indication that soon the market will change.

Big name sportsbooks like William Hill have developed their own app downloadable only from their own site, they even give instructions of how to bypass Android security settings when it detects the app was not downloaded from their own store and displays a “warning” message since it wasn´t reviewed by their own staff. If you want to try it and wager, visit this page to see all William Hill Apps available for your current device!

Basics on Building an Online Betting App

Basically you will need to develop a customer-facing front end, and back end to handle transactions and bet setup. Users should be able to register and manage their accounts, safely deposit and withdraw funds with multiple services like e-wallets, and track results.

As an industry standard there should also be bonus offerings like first time deposit bonus, free bets and cash-backs. A customer service program should be in place, with an online chat being the best and ticket system the minimum to offer. A FAQ section should also be available to answer all frequent questions.


Many of the newest online gambling platforms are mainly designed for mobile use only; this can be determined by the design. But they should also be accessible via online from any device like computers. A modern website is needed with the availability of placing bets via SMS and in USD.

The app should be developed at least for Android devices but is also recommend to do so for iOS. As said before the app cannot be openly offered in the iTunes or Android stores, so you will need to offer it on your own site and provide the instructions to installation just like William Hill does.


There must be a secured payment method as well as information encryption with superior SSL and privacy policies. A very secure hosting must be in place with extra security settings to protect from a strong wave of hackers and bots.

Responsible Gambling

Depending on your company established location, mainly if its USA, Europe or catering to any of those markets, you will need to be credited by a third party. This is not a must, must, but experienced players and review websites look for these as a major safety sign. eCogra and Gamaware and two agencies in Europe that group responsible betting websites.

The USA has its own complex array of monitor systems as well as taxing. This is why many companies decide to localize off-shore on places like Panama, Costa Rica, Caiman Islands for the US; and Isle of Man and Gibraltar for Europe.


This focuses on the hard aspects of development, like managing real-time odds, bet tracking, payouts and online support. The management system will require continuous improvement and evolution while avoiding downtime. It would be best to focus on just one geographical market during the early beginning, say for example Spain or USA. Then open up when you have everything ready as this will help manage the customer support times and system down time.


The deposit and withdrawal system are a critical aspect. Most bettors will be worried about your payment reputation considering all the tricky small sprint online casinos and sportsbooks use to block withdrawals from clients once they claim a bonus. Most importantly is account verification, this will require a fast and efficient process from your staff.

For payment gateways begin with the one most widely used by your focus market, an e-wallet like PayPal or Skrill. Bitcoin is in big use nowadays but the amount of users are still small. Bank wire and credit cards are also a must.

The portal should be compliant with PCI Security Standards.

Should you Develop?

There are a number of third party providers that will lease a professional betting platform for your purposes with different plans according as to how much services you will need. Some even take care of your payments and support platforms.


How Efficient Coding Has Caused the Evolution of Browser Games

In simplest terms, coding is telling a computer what you want it to do. It involves typing step by step commands for computer to follow. Human beings are cleaver but computers are very obedient. When you give them commands, they do exactly as you ask so long as you show them how to do it correctly. Coding has powered the digital world. Every website, computer program, smartphone app, calculator among many others relies on code to operate.Continue reading →

Launching Successful Web Presence for Home Services

Like many American cities, Boston’s sewer system is one of the oldest in the country, and leaves room for a huge amount of business for contractors across the country. But how can this business be captured, and where do potential customers look to find someone who can provide it? It’s quite simple, they search via a mobile device. The simple fact is that when there is a toilet overflowing in a house, or a blocked drain, that is the first place a potential customer looks to find a solution, typically delivered via Google. As a result, good web design is key to capture any of the demand coming into a site via those transactional searches.

Home repair and anything to do with underground plumbing is notoriously expensive, and as a result customers will tend to shop around. Three factors determine whether or not a potential customer will retain a given service; trust, cost, and availability. These are not terribly different from any other online purchase, but they matter far more with high value items (a sewer replacement can cost up to $30,000). To that end, a site must not only look professional, but contain extensive information that is relevant to the topic at hand.

Building Trust in the Digital Space

For example, an explanation from the Boston Water and Sewer Commission, centered around the fats the city has two types of sewer systems: separate and combined. The separate system carrying only sanitary flow, and the combined system carries sanitary and storm drain flow would be excellent. The fact this combined drainage system is more prone to blockages and service problems. In addition, this combined system is the oldest in the city and represents 20% of the city’s sewer system, so may explain to a customer why they are having so many issues with their home, and thereby inspiring trust and forming the first part of the require three elements to generate a sale.

2.) Justifying Cost in the Digital Space

Pipe replacement can be expensive, and a potential customer will always seek an estimate first. This functionality is key for any successful site, but even more important is an explanation of what method is being offered and why it offers the best value for money.

For example, the content below details a plan to replace the old combined sewer systems using a trenchless sewer repair method, or one where no large scale excavation is required saving thousands of dollars in labor and landscaping. That means that the customer would be investing in a solution that not only will save them time and money, it will also guarantee that the new pipes last for decades. However, the next few sections offer insight into a business experience.

Ex. How We Do It (Show Previous Experience)

At New England Pipe Restoration, we specialize in trenchless sewer repair services for the entire Boston area. We have use the trenchless rehabilitation method to renew the sewer pipes of the Cumberland County Civic Center, and Montclair University, just the name a couple of examples.

Ex. Benefits of a Trenchless Sewer Repair Service (Show Value of Service)

Traditional pipe repair methods are so ingrained in our minds that talking about a different method may be faced with resistance. No matter how effective the trenchless repair method is, unless we see the benefits one by one.

It is Faster

Digging a trench takes days. Plus the time it takes to repair or replace the damaged sewer pipe, and the time it takes to put everything back together. In the end, you’re looking at weeks of work just to patch a small sewer leak.

Our trenchless solution takes hours to finish. We are in and out of your property in the same day.

It is Cheaper

The biggest cost of a traditional sewer repair is digging. Take that off the table and you save a big chunk of money. Even if the trenchless repair cost per square meter is a big higher than the traditional alternative, you can still get your entire sewer system renewed for half the cost of what the old way would have cost you.

It is Better

Digging a trench causes shifts underground that you have no way to know how they’re going to react over the years. That, and if all the repair crew did was patch up the old pipe, you have no way of knowing how long it’s going to be before you are calling the repair guys again.

Instead, we like giving our Boston people the guarantee that your new trenchless pipe will last at least 50 years.

It is Cleaner (Note the Call to Action Below in Red)

This one is an obvious point, but if we don’t have to dig anything, we don’t have to make a mess. So no dealing with dirt around your property or bad sewer smells. Seriously, all that sewer water should stay underground.  We think that the best way to do things is going trenchless. Call us at 866-553-9182 to schedule an appointment or get a free estimate. No need to dig it out.

3.) Availability and Customer Service

The final piece of the puzzle of inspiring a customer to make a purchase decision is related to availability, which can be easily solved via design. A simple live calendar showing the current booking of your service, much like a hotel would have, will solve many headaches in terms of scheduling conflicts, is easy to build or install via plugin or extension to your site, and allows for a better customer experience. If you follow these three simple guidelines, you too can build a successful service focused site for any client, leading to future business. You can view a live example of some our previous work here and if you have any questions feel free to leave a comment.